Ifolor haluaa kannustaa kuluttajia\u00a0muistamaan l\u00e4heisi\u00e4 lahjoilla, jotka ovat persoonallisia ja itse suunniteltuja. T\u00e4t\u00e4 viesti\u00e4 tuotiin esiin my\u00f6s Torissa toteutetussa kampanjassa, jonka idea, keskusteleva banneri, syntyi spontaanisti ilman varsinaista ideointipalaveria ja kampanja pystytettiin ripe\u00e4sti.<\/p>\n
Kampanjan toteuttaminen kuvastaa hienosti my\u00f6s Ifolorin ja Torin asiakassuhdetta. Ideoita, haasteita ja tavoitteita mietit\u00e4\u00e4n proaktiivisesti ja ideat voivat p\u00e4\u00e4ty\u00e4 hyvin nopeastikin konkreettisiksi toimenpiteiksi.<\/p>\n
Aiemmin Ifolor on tehnyt Torissa br\u00e4nd\u00e4\u00e4v\u00e4\u00e4 mainontaa. Laajat pinnat, kuten paraati- ja tapettiformaatit ovat toimineet hyvin tunnettuuden kasvattamiseen ja laajan yleis\u00f6n tavoittamiseen. Nyt haluttiin jotain uutta. Viimeisimm\u00e4ss\u00e4 kampanjassa kokeiltiin Cavai:n tuottamia keskustelevia bannereita. Keskusteleva banneri kartoittaa kuluttajan tarpeet ja tarjoaa juuri h\u00e4nelle sopivaa ratkaisua tehokkaasti muutamalla klikkauksella. Lopuksi kuluttaja ohjataan Ifolorin sivuille\u00a0viimeistelem\u00e4\u00e4n ostos, eli aloittamaan kuvatuotteen suunnittelun.<\/p>\n
Kampanjan menestyst\u00e4 mitattiin impressioilla ja ROASilla (Return On Advertising Spend).<\/p>\n
Keskustelevat bannerit toivat liikenteen lis\u00e4ksi my\u00f6s paljon myynti\u00e4. Jos verrataan edellisiin kampanjoihin Torissa, ROAS nelinkertaistui, mik\u00e4 on eritt\u00e4in hyv\u00e4 tulos! kertoo digimarkkinoinnista vastaava Johanna Bussman-Laalo Ifolorilta.<\/p><\/blockquote>\n
Johanna Bussman-Laalo jatkaa.<\/p>\n
Minusta Tori on mediaymp\u00e4rist\u00f6n\u00e4 ainutlaatuinen. Torissa kuluttajat ovat jo ostomoodissa ja Torin laaja tavoittavuus koko Suomessa ja ostoaikeiset kuluttajat luovat hyv\u00e4n yhdistelm\u00e4n mainostajalle.<\/p><\/blockquote>\n
Paremmat tulokset tiiviill\u00e4 yhteisty\u00f6ll\u00e4<\/b><\/h4>\n
Ensimm\u00e4iset Ifolorin kampanjat Torissa toteutettiin tammikuussa 2018, jonka j\u00e4lkeen yhteisty\u00f6t\u00e4 on kehitetty aktiivisesti.<\/p>\n
Yhteisty\u00f6 Torin kanssa on ihan omaa luokkaansa! Jessica on proaktiivinen ja olemme saaneet aina hyvi\u00e4 ehdotuksia meid\u00e4n kampanjoille. Kaikki toimii ja yhteisty\u00f6 on helppoa ja sujuvaa, p\u00e4\u00e4tt\u00e4\u00e4 Johanna Bussman-Laalo.<\/p><\/blockquote>\n
N\u00e4in Torin Key Account Manager Jessica Ekl\u00f6f luonnehtii yhteisty\u00f6t\u00e4.<\/p>\n
Koko yhteisty\u00f6n ajan olemme keskustelleet avoimesti ja rehellisesti kehityskohteistamme ja oppineet ymm\u00e4rt\u00e4m\u00e4\u00e4n toistemme liiketoimintaa yh\u00e4 paremmin. Pyrimme aina parantamaan ja kehitt\u00e4m\u00e4\u00e4n kampanjoita yhdess\u00e4.<\/p><\/blockquote>\n
Lis\u00e4tietoja:
\n<\/strong>Jessica Ekl\u00f6f
\nTori.fi, Key Account Manager
\njessica.eklof@schibsted.com<\/p>\nArtikkelia p\u00e4ivitetty Torin datan osalta 31.3.2022.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ifolor haluaa kannustaa kuluttajia\u00a0muistamaan l\u00e4heisi\u00e4 lahjoilla, jotka ovat persoonallisia ja itse suunniteltuja. T\u00e4t\u00e4 viesti\u00e4 tuotiin esiin my\u00f6s Torissa toteutetussa kampanjassa, jonka idea, keskusteleva banneri, syntyi spontaanisti ilman varsinaista ideointipalaveria ja kampanja pystytettiin ripe\u00e4sti. Kampanjan toteuttaminen kuvastaa hienosti my\u00f6s Ifolorin ja Torin asiakassuhdetta. Ideoita, haasteita ja tavoitteita mietit\u00e4\u00e4n proaktiivisesti ja ideat voivat p\u00e4\u00e4ty\u00e4 hyvin nopeastikin konkreettisiksi […]<\/p>\n","protected":false},"author":17,"featured_media":14393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[58],"tags":[],"yoast_head":"\n
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