At Schibsted we want to make it easy for you as an advertiser, so we've gathered our best tips for your programmatic purchases:

1.Schibsted should be purchased via private deals (PMP) rather than open auction.
This is to ensure that all parties have the necessary control over what is purchased, how it is purchased and at what price points, so that we can best follow up the campaign. In addition, you get to take full advantage of Schibsted's targeting opportunities.

2. Schibsted should be split out into a separate Line Item/purchase strategy in the DSP.
This is to ensure that limitations between different technologies do not ruin a potential purchase at Schibsted, which will very often be in the best interest of the campaign.

3. Schibsted should not be combined with unique DSP features/audiences.
E.g. Google data and viewability targeting. This will lead to a very low match rate and thus potentially low coverage, and you will miss out on the value in purchases at Schibsted.

4. Don't forget Schibsted's Safari inventory.
Always include mobile and Safari as a separate buying strategy as it will greatly benefit the campaign to differentiate between Chrome and Safari inventory.

5. Get help from account managers at Schibsted.
All our account managers are here to help you and your customers and are happy to provide ideas, input and insight. Our account managers know both the customer and the industry godt.

We have also created an overview where we have gathered useful information about Schibsted's programmatic offer: targeting options, formats, coverage, technology choice, data and contact information.

You can download it as a PDF here .

For more information or to book deals, please contact us at programmatic@schibsted.no.