Last year's survey vs. this year's survey
Last year's survey was conducted just before the corona occurred, a so-called normal year, which makes it extra interesting to compare this with this year's property survey which was conducted after the pandemic occurred. We see, among other things, that due to the low interest rate and the deviation quota, which was raised from 10% to 20%, more people have now had the opportunity to enter the housing market and buy into the housing market. This year we also see a significant increase in those who state that they first sold the old home before buying a new one. Too few homes in the market has also meant that far more people are now considering both new and used homes.
Where do most people orient themselves in the housing market?
Half of us state that we look at or find out about housing daily or weekly, we also take those who state that they find out monthly, the proportion is 72% of those surveyed. Figures from ssb- show that approx. 76% of Norwegian households own the home they live in, so the housing market is definitely something that concerns the vast majority of us. Finn.no is still the channel that is perceived as relevant, then it is the real estate agent's website, paper newspaper and then online newspapers to name the four channels that are most frequently mentioned.
What is emphasized in the housing ads? and how does this change through life?
These three criteria are at the top of the list: Floor plans, complete sales statement and description of home. A complete sales summary is considered less important among those in the pre-family and young family segment (children under 6 years old).
What we emphasize will change throughout life, and is something to be aware of when designing housing ads. For example, the presentation of the kitchen, bathroom and living room will be given the greatest emphasis by "entrepreneurs", while information about the neighborhood naturally receives nok the most attention among families with young children.
Of those who had sold a home, only 1-3 brokers were considered on average
Being in the "top of mind" - having a high level of knowledge can be important to be included in the assessment. But in meeting the customer, it is in most cases the brokers who are decisive for the final choice, this can be about a sense of security, good chemistry, etc. 45% answered that they made the choice based on the broker, the person himself.
"Safe and proper settlement" together with "achieve the highest possible price" are the most important criteria when choosing a broker.
84% state location and price as the most important drivers for purchases
By location and price, it is the balcony / terrace, the size of the home, the neighborhood and whether the home has a parking / garage that are listed as the most important drivers when choosing a home. But also this changes during life, we see that e.g. Balcony / terrace is less interesting among families with small children, in this group the interest in gardening increases somewhat as it decreases with age.
When buying a home, we are most concerned about buying a home that contains hidden faults and damage, then how your own finances will develop and selling your own home at the desired price to name the three that are most often mentioned.
The largest proportion state that they used brokers throughout the process
When we ask: "did you consider selling the home yourself?", 21% answered that they considered this.
If we look a little closer at these, almost half were aged 20-34 years.
But if we look at the answers after the sales process has been completed, then 26% answer that it is less News to sell a home yourself next time, and of these, 36% in the age segment 20-34 years now answer that it is less News ….
In other words, it may seem that selling a home even in practice is more complicated than first thought.
All in all, most people are happy with a broker throughout the housing process, as many as 71% answer this.