Native Ads Video on FINN
FINN engine
Native Ads are ads that are similar to the content of the page where the ad is displayed. Native ads have a significantly higher click-through rate than other formats and are therefore a godt tools for driving landing page traffic.
On FINN Motor can direct native ads to products, cars, boats, services and articles. Native ads are crossdevice, meaning that you reach the user where they are, regardless of whether they are on a mobile, desktop or tablet.
On FINN Engine is this format available on Cars in Norway, Boats, Vans, Motorcycles, ATVs, Motorhomes, Caravans, Mopeds, Snowmobiles, Boat engines, Trucks & Buses, Construction, Agriculture.
On FINN You can segment cars by car make, car model, fuel and body, in addition to Schibsted's target groups.
On FINN You have search results pages and ad pages. When you advertise on search result pages then you reach those who search and then consider various options. When you advertise on ads pages, then when you reach those who have clicked on an ad such as a car or boat. Then people often spend more time inside the site, and you are closer to the moment of action.
Prices and availability
FINN property
Native Ads are ads that are similar to the content of the page where the ad is displayed. Native ads have a significantly higher click-through rate than other formats and are therefore a godt tools for driving landing page traffic.
On FINN native ads can lead to projects, homes, products and articles. Native ads are crossdevice, meaning that you reach the user where they are, regardless of whether they are on a mobile, desktop or tablet.
Prices and availability
FINN job
Native Ads are ads that mimic the content of the page where the ad is displayed. Native ads have a significantly higher click-through rate than other formats and are therefore a godt tools to drive traffic to your own landing page. On FINN native ads can lead to positions, related services and products and articles.
On FINN Jobs are native ads available across the entire FINN job (run-of-market / ROM), as well as on search results pages for managerial positions, part-time positions, and several different job categories.
Prices and availability
FINN travel
Native Ads are ads that are similar to the content of the page where the ad is displayed. Native ads have a significantly higher click-through rate than other formats and are therefore a godt tools to drive traffic to your own landing page. On FINN Native ads can lead to travel, related services and products and articles.
On FINN Travel is native ads available across the entire FINN travel (run-of-market / ROM) or to destinations, so you can reach those searching for different destinations on FINN . The ad is distributed on search results pages for flights, holiday homes and cabins, hotels and package tours.
Prices and availability
FINN the square
Native Ads are ads that are similar to the content of the page where the ad is displayed. Native ads have a significantly higher click-through rate than other formats and are therefore a godt tools to drive traffic to your own landing page. On FINN native ads can lead to products, services or relevant articles.
You can target your ad to anyone FINN Torget's about 500 different search categories , Here you can target your advertising to potential buyers of most things, under the main categories antiques and art, animals and equipment, electronics and white goods, parents and children, leisure, hobby and entertainment, garden, renovation and house , clothing, cosmetics and accessories, furniture and interiors, business, sports and outdoor life and equipment for cars, boats and motorcycles. Under each of these main categories there are hundreds of sub- and product categories.
On FINN The square is native ads available on all search results pages and advertiser pages. Can be purchased either across the whole FINN square (run-of-market / ROM) or you can choose to focus your advertising on one or more of the different search categories. Here you can target your advertising to potential buyers of most things!
Prices and availability
Why
Native Ads Video?
As an advertiser, you gain a naturally high interest in your message when the ad appears as part of the environment. Native Ads are ads that mimic the content of the page the ad is displayed on. Native ads have a significantly higher click-through rate than other formats and are therefore a godt tools to drive traffic to your own landing page / online store. Is available in all marketplaces on FINN and targeting is available.
Video in the ad provides greater creative room for maneuver and the opportunity to reinforce emotional messages. That makes Native Ads Video a godt tools for campaigns that will increase brand awareness and create new customers.
Basic specifications
Native formats on FINN
Native Ads
Native Ads video
CPC Native FINN
Specifications
How to deliver native ads to us
Delivery deadline: 3 working days before publication, no later than 12.00
For sponsorships, there are 5 working days before publication.
Send the material to traffic@schibsted.no
- Follow the ad specifications below carefully
- For Native Ads, Native Ads CPC and Native Ads video, include this form
- For Native Ads CPC on FINN you should include this form
- Put your contact person in Schibsted on a copy
- Include the booking number and start date of the campaign in the subject field
Cancellation and relocation
Relocation presupposes that new dates are available, and places must be available. The indentation date can only be moved once.
- Relocation earlier than 10 days before the promotion date: No extra charge.
- Cancellation later than 10 days before the promotion date: 25% must be paid.
- Cancellation later than 3 days before promotion date: 100% must be paid.
- Moving more than 30 days in advance is considered a cancellation and cancellation policy applies.
- For WEBTV, separate deadlines apply, see specification for video.
Native Ads Video Specifications
Advertising elements to be delivered for Native Ads Video.
Schibsted's ad server will optimize delivery based on clickthrough rate.
Fill in the Native Ads Creative Template https://docs.google.com/spreadsheets/d/13T3nXqAKlzAUapv74CYFLKOjmhVgzuyeTSRYTCZlwlE/edit#gid=1544994610
Advertiser name
Advertiser name, maximum 50 characters
Logo
1×1 ratio
jpg, png
Minimum 150 x 150 pixels
Max 300 x 300 pixels
Max 50 kb
URL
Landing page URL
Title
Ad text, 50 characters or fewer
Video
Aspect ratio: 16:9 (width/height)
Max 60 seconds, recommended max 15 seconds
For direct purchases, we adapt the video file if necessary. For programmatic purchases, the video file must comply with further technical specifications. See more under the section "In-banner: Video file specifications"
Picture
(Image is used as a still image after the movie has finished playing)
File format: jpg or png
Width/height ratio 16:9 (1920x1080px or 1280x720px) minimum 800×450 px Max 100 kb
Native Ads Specifications
Ads to be provided for Native Ads and Native Ads CPCs.
Schibsted's ad server will optimize delivery based on clickthrough rate.
Fill out the Native Ads Creative Template ( https://docs.google.com/spreadsheets/d/13T3nXqAKlzAUapv74CYFLKOjmhVgzuyeTSRYTCZlwlE/edit#gid=1544994610 )
Advertiser
Advertiser name, maximum 50 characters
Picture:
Image format: 1200 x 627 px NB! Text in the image is not permitted, with the exception of statutory calculation examples for credit cards or loans to the private market. Images with non-permitted text will be rejected.
Logo
1×1 ratio
jpg or png
Minimum 150 x 150 pixels
Max 300 x 300 pixels
Max 50 kb
URL
Landing page URL
Title
Ad text, 50 characters or fewer
Plug title
Additional text, 90 characters or less
Statutory calculation examples for consumer loan and credit card advertisements must be entered both in the title and in the picture. This is necessary to ensure readability across Schibsted's ad placements.