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In-banner Video Board

Board
FINN engine

On FINN You have search results pages and ad pages. When you advertise on search result pages then you reach those who search and then consider various options. When you advertise on ads pages, then when you reach those who have clicked on an ad such as a car or boat. Then people often spend more time inside the site, and you are closer to the moment of action.

On FINN Motor is this format available on all search result pages and advertising pages on Cars in Norway, Van, Boat, Motorcycle, ATV, Motorhome, Caravan, Moped, Snowmobile, Boat engine, Truck & Bus, Construction, Agriculture.

Prices and availability

Search result pages

  • Cars for sale
  • Vans
Kr. 95 CPM

Ad pages (private ads)

  • Cars for sale
  • Vans
Kr. 185 CPM
Leisure & Business (advertising sites private ads)
Boat, Motorcycle, ATV, Motorhome, Caravan, Moped, Snowmobile, Boat engine, Truck & Bus, Construction, Agriculture
Kr. 95 CPM

Leisure & Industry search result pages
Share of voice (SOV) product

Boat, Motorcycle, ATV, Motorhome, Caravan, Moped, Snowmobile, Boat engine, Truck & Bus, Construction, Agriculture

Contact the sales department

√ Targeting available
Car brands, car model, fuel, body. Also possible with Schibsted target groups, see separate CPM supplements.

+ Kr. 40 CPM
FINN property

On FINN you have search result pages and ad pages, and on FINN Property is board available on all search result pages, and some ad pages. When you advertise on search results pages you reach those who search and then consider different options, preferably in a geographical area. Through ad pages, you reach those who have clicked on a housing ad. Then people often spend more time inside the site, and you are closer to the moment of action.
Advertising sites do not allow ads from competitors, such as other real estate agents and banks and insurance companies.

Prices and availability

Search result pages

Housing for sale, housing for rent, new housing, housing abroad, holiday home for sale, holiday plots for sale, commercial property for sale, commercial property for rent, commercial plots for sale, businesses for sale

 

 

 

 Kr. 95 CPM

Ad pages
B olig for sale, property for rent, holiday home for sale
Kr. 185 CPM
√ Targeting available
Geographical targeting of all municipalities and counties in Norway, as well as districts in Oslo, Bergen and Stavanger. Also possible with Schibsted target groups, see separate CPM supplements.
+ Kr. 40 CPM
FINN job

5 On FINN Job is board available across the whole FINN job (run-of-market/ROM), as well as on search result pages for management positions, part-time positions, and several different job categories

Prices and availability


Find a job (ROM)
You can buy placements at FINN job without further goal setting. Can be combined with geo-management, gender, age and other Schibsted target groups.
Kr 95 CPM


√ Targeting available

Management position and part-time position

Position category See the categories here +40 CPM
Also possible with Schibsted target groups, see separate CPM supplements.
FINN travel

On FINN Travel is board available across the entire FINN travel (run-of-market / ROM) or at Destinasjon Norge, so that you can reach those who search for Norwegian destinations at FINN . The ad is distributed on search results pages for flights, holiday homes and cabins, hotels and package tours.

Prices and availability

FINN travel (ROM)
You can buy placements at FINN travel without further goal guidance. Can be combined with geo-management, gender, age and other Schibsted target groups.
Kr. 230 CPM
Destination +40 CPM

√ Targeting available
Possible with Schibsted target groups, see separate CPM supplements.

FINN the square

On FINN The square is board available on all search results pages and advertiser pages. Board can be purchased either across the whole FINN square (run-of-market / ROM) or you can choose to focus your advertising on one or more of the entire 500 different search categories found on the square. Here you can target your advertising to potential buyers of most things!

The main categories of FINN the square is; antiques and art, animals and equipment, electronics and white goods, parents and children, leisure, hobbies and entertainment, garden, renovation and houses, clothing, cosmetics and accessories, furniture and interiors, business, sports and outdoor life and equipment for cars, boats and MC. Under each of these main categories there are dogs of sub- and product categories.

Prices and availability

FINN the square (ROM)
You can buy placements at FINN the square without further targeting. Can be combined with targeting such as geo-management, gender or age.
Kr 70 CPM
Search category
+40 CPM

√ Targeting available
See available search categories here .

Possible with Schibsted target groups, see separate CPM supplements.

 

Why

In-banner Board?

In Banner Video are video ads delivered in banner placements. Board is the format for you who want to reach as many of our users as possible in the shortest possible time. This is also a simple and cost effective format if you want to Reach broad or expose FINN the user for the same message several times. This format is available in all marketplaces FINN and targeting is available.

Basic specifications

Size 16: 9 video file or 580 × 400 HTML5 / third-party tag
Device Mobile
File format Video file, HTML5 or third-party tag

File size

Recommended length   

Maximum 60 seconds of video file or 150kb HTML5 / third-party tag

       15 seconds or less

Video formats on FINN

In-banner video board

In-banner Video Board

320x250 px

In-banner video netboard

In-banner Video Netboard

580x400 px

In-banner video board XL

Board XL

320x400 px

In-banner video full screen

Full screen

1920x1080 px

In-banner video horseshoes

Horseshoe

180x700 px (x2) + 1010x150 px

In-banner video wallpaper

Wallpaper

1920x1300 px

How to deliver material to us

Delivery deadline: 3 working days before publication, no later than 12.00

Send the material to traffic@schibsted.no
Include booking number in the subject field

In-banner: HTML / Tag specifications

These types of products can be delivered as Tag / HTML:

  • In-banner video Netboard and Board (can be delivered as both video file and Tag / HTML)
  • NorgeNÅ products can only be delivered as javascript Tag
  • In-banner video brandboard
  • In-banner video Board XL
  • In-banner video full screen (only available as Tag)
  • In Banner Video Skyscraper 
  • In Banner Video Horseshoes *
  • In Banner Video Wallpaper *

Tag is a banner encoded in a third-party tag (script), which can, among other things, deliver video content. The third-party script tag is hosted by our ad server, while the video content is hosted by a third party and retrieved by the tag when the ad is displayed. This is technically banner material, and Schibsted will not be able to deliver video metrics on campaigns with such material.

HTML5 is a banner encoded in HTML5, which can, among other things, deliver video content. The HTML5 code is hosted by our adserver, while the video content is hosted by third parties and retrieved by the HTML5 code when the ad is displayed. This is technically banner material, and Schibsted will not be able to deliver video metrics on campaigns with such material.

* For In Banner Video Horseshoes and Wallpaper, only the Skyscraper format is allowed for video / animations. For the sake of the user experience on our sites, video / animations are allowed in a maximum of half of the Skyscraper format. This applies regardless of whether Skyscraper is purchased alone, or as part of Horseshoe or Wallpaper.

Tag / HTML

Duration of the film

  • Max 60 seconds
  • Ads should not loop

Weight
Board (mobile): Initial load max 150 kb
Board XL (mobile): Initial load max 150 kb
Netboard (desktop / tablet): Initial load max 150 kb
Brandboard (desktop / tablet): Initial load max 250 kb
Skyscraper (desktop): Initial load max 150 kb
Fullscreen (mobile): Initial load max 360 kb (Tag only, HTML5 can not be used)
Fullscreen (desktop): Initial load max 360 kb (Tag only, HTML5 can not be used)
Skyscraper (deck stop / tablet): Initial load max 150 kb
Horseshoes (desktop / tablet): Initial load max 150 kb per pc. Maximum 450 kb total for all three formats.
Wallpaper (desktop / tablet): Initial load max 150 kb per pc. Maximum 600 kb in total for all four formats

Subload max 2000 kb all formats.

Size
Board (mobile): 320x250 px
Board XL (mobile): 320x400 px (4: 5 ratio)
Netboard (desktop / tablet): 580x400 px
Brandboard (desktop / tablet): 980x600 px
Fullscreen (mobile): 1920x1080 px (see safe zone)
Fullscreen (desktop): 1920x1080
Skyscraper (cover stop / tablet): 180x500 px
Horseshoes (desktop / tablet): 1010x150px, 180x700px, 180x700px
Wallpaper (desktop / tablet): 180 × 700 px (x2) + 1010 × 150 px + 1920 × 1300 px

Sound
Sound is only allowed when the user can activate the sound with a click.
Volume must be coded according to EBU R-128, with max LUFS of -16.
The ad must be marked with a sound symbol, where the sound is turned on or off.
Schibsted reserves the right to say no to certain sounds.

HTML5
We are based on INMA's HTML standard, click here for specification. https://docs.google.com/document/d/1BwWCmlQdWS3hI7EVjSeRNImYw8BTvJ2OqoKqGbXrF1k/edit

NB! We do not allow "console.log (" statements to be contained within the code, as this may slow down our pages and destroy debugging processes on the sites. "Console.log (" must therefore be removed from the code before the material is submitted.
HTML at Adform: Manual and templates ( https://support.adform.com/documentation/build-html5-banners/adform-html5-api-components/responsive-leaderboard-setup/ )
NB: We recommend manual coding of HTML banners

In-banner: Video file specifications

Video files are advertisement videos that are delivered to AdOps (traffic@schibsted.no) as a regular video file.

These types of products can be delivered as a video file:

  • In-banner video Netboard and Board (can be delivered as both video file and Tag / HTML)
  • NorgeNÅ products can only be delivered with javascript Tag
  • Native Ads Video

Live campaigns:

We've simplified the direct-purchase specification so you, as an advertiser, don't have to worry about technical video specifications. We only require the correct ratio and maximum duration for the video file.

Video files must be

  • maximum 60 seconds duration (we recommend a maximum of 15 seconds)
  • 16: 9 ratio

For Direct campaigns, as a rule, no other requirements for file type or file specifications apply.

Received video file will be converted by Schibsted Ad Operations if it
does not match the technical formatting required by the ad server
has too loud a sound.

We always contact the advertiser if the video file can not be converted without experienced image or audio quality change.

Received video file will be sent in return if

  • The movie is too long
  • The video has a different ratio than 16: 9
  • It can not be converted with acceptable quality or size for upload to the ad server. Specification for programmatic purchases shows the technical quality required.
  • Ads should not loop

Received video file will be converted by Schibsted Ad Operations if it
does not match the technical formatting required by the ad server
has too loud a sound.

Programmatic campaigns:
Here you can test whether the video file meets our specification easy-ads.com/sa/video

Duration of the film
Max 60 seconds

The video file
File size max 10 MB
File format We recommend mp4. In addition, the file formats x-flv, webm, x-ms-wmv, ogg, x-msvideo, mpeg and quicktime are also accepted. 3gpp or 3gpp2 is not accepted.

Video
Ratio (width: height) 16: 9
Video codec DVCPRO HD or H264.
Resolution As high a resolution as possible, preferably 1080p (1920 × 1080) or 720p (1280 × 720). Minimum 640 × 360 px.
Frames per second We recommend 50 frames per second. Minimum requirements are 25 frames progressive or 50 frames interlaced. Maximum 60 frames per second.
Quality (bit rate) Recommended minimum 1000 kbps

Higher quality of a clip gives better reproduction online. Resolution, bit rate and frames per second determine the quality of the clip.

Audio
Stereo AAC or MP3 format
Quality (bit rate) Recommended minimum 70 kbps
Sound level Flattened out at 23 LUFS / LKFS. Maximum -16 LUFS. Material with a higher volume is stopped.

What can Schibsted SMB help me with?

Schibsted SMB helps local companies with marketing on Norway's largest website! Your team with us at Schibsted SMB consists of a media consultant, graphic designer, web designer, copywriter and campaign coordinator. 

General terms and conditions

General terms and conditions

  • Advertisements must follow the Vær Varsom poster and not conflict with the newspapers 'basic views, perceptions and ethical attitudes or which are otherwise suitable for weakening readers' trust.
  • Ads that are obviously illegal, incorrect or misleading (eg competition or subscription) will be rejected.
  • Ads should not have a sexually explicit, violent, offensive or racist message.
  • Advertisements for weapons, air weapons, replica versions of weapons, toy versions of weapons and ammunition will be rejected.
  • Exceptions can be made for legal hunting weapons sold from approved Norwegian sales outlets, contact traffic@schibsted.no for approval.
  • We reserve the right to reject ads that are not approved by the editor-in-chief.

Ad design

  • The ad should not flash more than three times in one second in animated ads.
  • We allow up to five creatives per format per line booked
  • Maximum length for animated ads is 30 seconds.
  • Ads should not loop
  • Ads should not contain audio that starts automatically. Sound activated with clicks is accepted.
  • All ads must have a logo.
  • CPU cannot exceed 30% average and 60% peak.
  • The ad must load within 0.8 seconds, otherwise the viewability quality (time to visual start) may suffer. Read more about this here: http://help.advalidation.com/en/collections/46686-troubleshooting
  • HTML5: We rely on the INMA HTML standard, click here for specification. NB! We do not allow "console.log(" statements to be embedded in the code, as this can slow down our pages and break debugging processes on the sites. "console.log(" must therefore be removed from the code before submitting the material.
  • Initial load should not be heavier than 150 kb. Anything loaded before the JavaScript event onload is considered initial load. Content that loads after the site is loaded is considered subload. The ad should listen to the browser event and build subload triggers accordingly.
  • HTTPS: All elements of the material must be hosted on https secure servers, including 3rd party tags, html material, fonts and images. A server is https secure when it has an approved SSL certificate. To test your own site you can use this link: https://www.ssllabs.com/ssltest/
  • Connection screening: it is not allowed to drop cookies or use tracking pixels from domains that do not have an approved data processing agreement with Schibsted

Schibsted Ad Operations (AdOps) tests ads in newer versions of the browsers and does not check the ad's backward compatibility with the various browsers. The responsibility for making ads work across browsers lies with those who develop the ads. It is extremely important that the ads work as they should and the advertiser is responsible for the material. Schibsted reserves the right to immediately and without further notice remove ads that do not work satisfactorily. These can be ads that use an unreasonable amount of the computer's processor CPU (Central Processing Unit), are not in accordance with the Marketing Act, contain errors or are not approved by those responsible for the companies.

Ads that can be confused with Schibsted's editorial content:
All ads must be clearly delimited so as not to be confused with editorial content. Our readers should never be in doubt about what is editorial content and what are ads on our services.
Ads that in expression (color, font and design) mimic Schibsted's editorial expression or imitate Schibsted's own native and content products will not be approved.

To ensure that ads are not confused with editorial content, the following design requirements are set:
Ads shall have a background color corresponding to at least 10% color density or a black frame of at least 1 pix.
2. The text must have a margin out to the frame / outer edge of a minimum of 10 pixels.
The font in the ad may not be the same or mimic the one used in editorial content. For VG, the ad text should be written with Grotesque fonts, not Serifs. For FINN the font Arial, Helvetica, or Sans-serif should not be used.
4. Any link texts shall not be red, and the wording shall strive to differ from the wording in the media house's editorial link texts. The wording “Read the case” is accepted e.g. not, as this wording is often used in editorial matters.

GDPR, data policy and measurements

Schibsted uses Xandr as an ad management system and it is Schibsted's measurements of ad impressions that are applicable and not other parties' tracking system. It is only possible to use Schibsted data in connection with advertising on Schibsted's services. It is not possible to use Schibsted- data to target or retarget Schibsted's users on other applications or services.

Read more about our data policy for advertisers

Read more about Schibsted's processing of GDPR, Data Policy and Measurements

Cancellation and relocation

Relocation presupposes that new dates are available, and places must be available. The indentation date can only be moved once.

  • Relocation earlier than 10 days before the promotion date: No extra charge.
  • Cancellation later than 10 days before the promotion date: 25% must be paid.
  • Cancellation later than 3 days before promotion date: 100% must be paid.
  • Moving more than 30 days in advance is considered a cancellation and cancellation policy applies.
  • For WEBTV, separate deadlines apply, see specifications for video.