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Native Ads on FINN

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FINN engine

Native Ads are ads that are similar to the content of the page where the ad is displayed. Native ads have a significantly higher click-through rate than other formats and are therefore a godt tools for driving landing page traffic.

On FINN Motor can direct native ads to products, cars, boats, services and articles. Native ads are crossdevice, meaning that you reach the user where they are, regardless of whether they are on a mobile, desktop or tablet. 

On FINN Engine is this format available on Cars in Norway, Boats, Vans, Motorcycles, ATVs, Motorhomes, Caravans, Mopeds, Snowmobiles, Boat engines, Trucks & Buses, Construction, Agriculture.

On FINN You can segment cars by car make, car model, fuel and body, in addition to Schibsted's target groups.

On FINN You have search results pages and ad pages. When you advertise on search result pages then you reach those who search and then consider various options. When you advertise on ads pages, then when you reach those who have clicked on an ad such as a car or boat. Then people often spend more time inside the site, and you are closer to the moment of action.

Prices and availability

Search result pages

  • Cars for sale
  • Vans
Kr. 90 CPM

Ad pages (private ads) mobile only

  • Cars for sale
  • Vans
Kr. 170 CPM
Leisure & Business (advertising sites private ads) mobile only
Boat, Motorcycle, ATV, Motorhome, Caravan, Moped, Snowmobile, Boat engine, Truck & Bus, Construction, Agriculture
Kr. 90 CPM

Leisure & Industry search result pages
Share of voice (SOV) product

Boat, Motorcycle, ATV, Motorhome, Caravan, Moped, Snowmobile, Boat engine, Truck & Bus, Construction, Agriculture

Contact the sales department

√ Targeting available
Car brands, car model, fuel, body. Also possible with Schibsted target groups, see separate CPM supplements.

+ Kr. 40 CPM
FINN property

Native Ads are ads that are similar to the content of the page where the ad is displayed. Native ads have a significantly higher click-through rate than other formats and are therefore a godt tools for driving landing page traffic.

On FINN native ads can lead to projects, homes, products and articles. Native ads are crossdevice, meaning that you reach the user where they are, regardless of whether they are on a mobile, desktop or tablet. 

Prices and availability

Search result pages

Property for sale, property for rent, new homes, housing abroad, holiday home for sale, holiday plots for sale, plots, commercial property for sale, commercial plots for sale, companies for sale.

Kr. 90 CPM
Commercial property for rent - Share of voice (SOV) product Contact the sales department
√ Targeting available
Geographical targeting of all municipalities and counties in Norway, as well as districts in Oslo, Bergen and Stavanger. Also possible with Schibsted target groups, see separate CPM supplements.
+ Kr. 40 CPM
FINN job

Native Ads are ads that mimic the content of the page where the ad is displayed. Native ads have a significantly higher click-through rate than other formats and are therefore a godt tools to drive traffic to your own landing page. On FINN native ads can lead to positions, related services and products and articles.

On FINN Jobs are native ads available across the entire FINN job (run-of-market / ROM), as well as on search results pages for managerial positions, part-time positions, and several different job categories.

Prices and availability


Find a job (ROM)
You can buy placements at FINN job without further goal setting. Can be combined with geo-management, gender, age and other Schibsted target groups.
Kr 90 CPM

Management position and part-time position
Kr 130 CPM
Job category
See the categories here
Kr 130 CPM
√ Targeting available
Geo, gender, age and target groups, in addition to job categories
+ Kr 40 CPM
FINN travel

Native Ads are ads that are similar to the content of the page where the ad is displayed. Native ads have a significantly higher click-through rate than other formats and are therefore a godt tools to drive traffic to your own landing page. On FINN Native ads can lead to travel, related services and products and articles.

On FINN Travel is native ads available across the entire FINN travel (run-of-market / ROM) or to destinations, so you can reach those searching for different destinations on FINN . The ad is distributed on search results pages for flights, holiday homes and cabins, hotels and package tours.

Prices and availability

FINN travel (ROM) Kr. 210 CPM
√ Targeting available
Destination Norway, Storby, and Sol & Varme
+ 40 CPM

Possible with Schibsted target groups, see separate CPM supplements.

FINN the square

Native Ads are ads that are similar to the content of the page where the ad is displayed. Native ads have a significantly higher click-through rate than other formats and are therefore a godt tools to drive traffic to your own landing page. On FINN native ads can lead to products, services or relevant articles.

You can target your ad to anyone FINN Torget's about 500 different search categories , Here you can target your advertising to potential buyers of most things, under the main categories antiques and art, animals and equipment, electronics and white goods, parents and children, leisure, hobby and entertainment, garden, renovation and house , clothing, cosmetics and accessories, furniture and interiors, business, sports and outdoor life and equipment for cars, boats and motorcycles. Under each of these main categories there are hundreds of sub- and product categories.

On FINN The square is native ads available on all search results pages and advertiser pages. Can be purchased either across the whole FINN square (run-of-market / ROM) or you can choose to focus your advertising on one or more of the different search categories. Here you can target your advertising to potential buyers of most things!

Prices and availability

FINN the square (ROM) Kr 65 CPM
Search category
Kr 105 CPM

√ Targeting available
See all available search categories here

Possible with Schibsted target groups, see own 

+ Kr 40 CPM

 

Why Native Ads?

As an advertiser, you gain a naturally high interest in your message when the ad appears as part of the environment. Native Ads are ads that mimic the content of the page the ad is displayed on. Native ads have a significantly higher click-through rate than other formats and are therefore a godt tools to drive traffic to your own landing page / online store. Is available in all marketplaces on FINN and targeting is available.

Basic specifications

Size 300x300px (logo) 1200 × 627 (image)
Device Crossdevice -mobile, desktop, tablet
File format JPG or PNG
File size Max: 50 kB (logo), 100kB (image)

Native formats on FINN

Native Ads

Native Ads

Native Ads video

Native Ads

CPC Native FINN

Native Ads

Specifications

How to deliver native ads to us

Delivery deadline: 3 working days before publication, no later than 12.00
For sponsorships, there are 5 working days before publication.

Send the material to traffic@schibsted.no

  • Follow the ad specifications below carefully
  • For Native Ads, Native Ads CPC and Native Ads video, include this form
  • For Native Ads CPC on FINN you should include this form
  • Put your contact person in Schibsted on a copy
  • Include the booking number and start date of the campaign in the subject field
Cancellation and relocation

Relocation presupposes that new dates are available, and places must be available. The indentation date can only be moved once.

  • Relocation earlier than 10 days before the promotion date: No extra charge.
  • Cancellation later than 10 days before the promotion date: 25% must be paid.
  • Cancellation later than 3 days before promotion date: 100% must be paid.
  • Moving more than 30 days in advance is considered a cancellation and cancellation policy applies.
  • For WEBTV, separate deadlines apply, see specification for video.
Native Ads Video Specifications

Advertising elements to be delivered for Native Ads Video.
Schibsted's ad server will optimize delivery based on clickthrough rate.

Fill out the Native Ads Creative Template ( https://docs.google.com/spreadsheets/d/13T3nXqAKlzAUapv74CYFLKOjmhVgzuyeTSRYTCZlwlE/edit#gid=1544994610 )

Advertiser name
Advertiser name, maximum 50 characters

Logo
1x1 ratio
jpg, png
Minimum 150 x 150 pixels
Max 300 x 300 pixels
Max 50 kb

URL
Landing page URL

Title
Ad text, 50 characters or fewer

Video
Aspect ratio: 16: 9 (width / height)
Maximum 60 seconds, recommended maximum 15 seconds
For direct purchases, we adapt the video file if necessary. For programmatic purchases, the video file must conform to a more detailed technical specification. See more under the section "In-banner: Video file specifications"

Picture
(Image is used as a still image after the movie is finished playing)
File format: jpg or png
Width / height ratio 16: 9 (1920x1080px or 1280x720px) minimum 800x450 px Max 100 kb

In-banner: Video file specifications

Video files are advertisement videos that are delivered to AdOps (traffic@schibsted.no) as a regular video file.

These types of products can be delivered as a video file:

  • In-banner video Netboard and Board (can be delivered as both video file and Tag / HTML)
  • Norway NOW products (can be delivered as both video file and Tag / HTML)
  • Native Ads Video

Live campaigns:

We've simplified the direct-purchase specification so you, as an advertiser, don't have to worry about technical video specifications. We only require the correct ratio and maximum duration for the video file.

Video files must be

  • maximum 60 seconds duration (we recommend a maximum of 15 seconds)
  • 16: 9 ratio

For Direct campaigns, as a rule, no other requirements for file type or file specifications apply.

Received video file will be converted by Schibsted Ad Operations if it
does not match the technical formatting required by the ad server
has too loud a sound.

We always contact the advertiser if the video file can not be converted without experienced image or audio quality change.

Received video file will be sent in return if

  • The movie is too long
  • The video has a different ratio than 16: 9
  • It can not be converted with acceptable quality or size for upload to the ad server. Specification for programmatic purchases shows the technical quality required.
  • Ads should not loop

Received video file will be converted by Schibsted Ad Operations if it
does not match the technical formatting required by the ad server
has too loud a sound.

Programmatic campaigns:
Here you can test whether the video file meets our specification easy-ads.com/sa/video

Duration of the film
Max 60 seconds

The video file
File size max 10 MB
File format We recommend mp4. In addition, the file formats x-flv, webm, x-ms-wmv, ogg, x-msvideo, mpeg, quicktime and mov are also accepted. 3gpp or 3gpp2 is not accepted.

Video
Ratio (width: height) 16: 9
Video codec DVCPRO HD or H264.
Resolution As high a resolution as possible, preferably 1080p (1920 × 1080) or 720p (1280 × 720). Minimum 640 × 360 px.
Frames per second We recommend 50 frames per second. Minimum requirements are 25 frames progressive or 50 frames interlaced. Maximum 60 frames per second.
Quality (bit rate) Recommended minimum 1000 kbps

Higher quality of a clip gives better reproduction online. Resolution, bit rate and frames per second determine the quality of the clip.

Audio
Stereo AAC or MP3 format
Quality (bit rate) Recommended minimum 70 kbps
Sound level Flattened out at 23 LUFS / LKFS. Maximum -16 LUFS. Material with a higher volume is stopped.

Native Ads Specifications

Ads to be provided for Native Ads and Native Ads CPCs.
Schibsted's ad server will optimize delivery based on clickthrough rate.

Fill out the Native Ads Creative Template ( https://docs.google.com/spreadsheets/d/13T3nXqAKlzAUapv74CYFLKOjmhVgzuyeTSRYTCZlwlE/edit#gid=1544994610 )

Advertiser
Advertiser name, maximum 50 characters

Picture:
Image format: 1200 x 627 px NB! Text in the image is not permitted, with the exception of statutory calculation examples for credit cards or loans to the private market. Images with non-permitted text will be rejected.

Logo
1x1 ratio
jpg or png
Minimum 150 x 150 pixels
Max 300 x 300 pixels
Max 50 kb

URL
Landing page URL

Title
Ad text, 50 characters or fewer

Plug title
Additional text, 90 characters or less

Statutory calculation examples for consumer loan and credit card advertisements must be entered both in the title and in the picture. This is necessary to ensure readability across Schibsted's ad placements.