As an advertiser, you should take these three things with you from the Insurance Survey 2021

As an advertiser, what can you expect from the insurance survey?

Every year, we conduct a survey where the main goal is to map the most important questions you as an advertiser may have about research.

Who makes decisions in Norwegian households?
How satisfied and loyal are the consumers?
What are the characteristics of the various consumers?

This, and much more, you will get answers to if you participate in the seminars we hold for our advertisers in insurance. If you did not receive an invitation to the insurance survey earlier this autumn, contact your customer advisor at Schibsted or send us an email via the contact information below.

In this article, we summarize what we believe are the three most important points to take with you when it comes to insurance and advertising. Lots of useful info for you as an advertiser in insurance, in a few minutes! A longer summary can be found at FINN .no her

Method:

The survey was conducted in September 2021, and over 1400 people participated this time, it is the largest sample so far in insurance!

1. 95% of us have non-life insurance

Good news for everyone who works with insurance! Virtually all households in Norway have at least one non-life insurance, and the national average is 3.8 non-life insurance. The number of insurances has not changed much from year to year, other than a minimal adjustment in travel insurance which is certainly due to the pandemic. Nevertheless, the number who own travel insurance is still quite high, as many as 75% state that they own a travel insurance in addition to work.
Of all that worries us, it is injury and illness that comes highest, closely followed by fire in the home and damage to car and boat.

2. Customer satisfaction is very high

Here, too, the market has not changed much during the pandemic, as many as 86% of the respondents are still very satisfied with their customer relationships.

4 out of 10 have been in contact with the customer center of their insurance company and just as many have used the company's website.

When it comes to choosing a company, 36% have been loyal customers for over 10 years, and here they are over 60 years overrepresented. The least loyal customers are men aged 30-49, they change mainly due to price.

When it comes to how the consumer communicates with the insurance companies, these contact points are the most used:

3. Why do we change insurance companies?

70% state price as the main reason why they choose to change insurance company. This may not be so surprising, but from specific significant differences, we see, for example, that women care more than men about good coverage and the scope of insurance, low deductibles and good agreements via trade unions. Men care a little more about the bank they are a customer of offering insurance, that the company rewards its loyal customers and also that the company is at the forefront of developing new technological solutions. If we look at age, most things are fairly even, but specifically for the young (18-29 years), it is important that the company facilitates that you can arrange as much as possible online yourself.
In addition, customer service is a very important factor, both when it comes to treatment of damage and advice.

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