News / Content marketing: New information needs in the population
content marketing

Content marketing: New information needs in the population

2020-12-8 | News

Schibsted Partnerstudio is Norway's largest content agency. The content is tailored to and published on VG, E24, Aftenposten and the other major regional newspapers in Norway.

As the scale of the corona outbreak began to become clear, Schibsted mobilized Partnerstudio to find new, creative solutions for Partnerstudio's customers.

When people's everyday lives are turned upside down, new needs for information, guidance, products and services emerge, says Jonas Ibsen Brynildsrud, who is agency manager at Schibsted Partner Studio.

Brynildsrud further says that Partnerstudio now focuses on collaborating with both customers and agencies, to adapt ideas and messages to the new situation we are facing.

We are ready to help you - from various home offices!

Despite the fact that insulation and home offices are now the norm for a large proportion of the industry and the general population, Partnerstudio has entered into several new agreements.

We are fully committed to helping customers through this period with new ideas and concepts. And even though we work from home, I almost experience that we have never been more creative than now. It is an impressive stand-on-will and attitude in all teams during the day, and it gives results, says Brynildsrud.

The response from readers also shows that this information is very welcome.

We have startlingly good results to show for the last week, Brynildsrud continues.

In a short time, Partnerstudio has adapted campaigns for a number of customers. Vitusapotek and Telia publish very relevant articles these days. In addition, Schibsted Partnerstudio has recently also delivered very successful campaigns for, among others, MSF, Kolonial.no, Geberit and Hyundai, which have had a very high reading time and many page views.