BREAKFAST SEMINAR
FROM TRUST TO IMPACT
Has it ever been harder to be an advertiser?
Consumers are evaluating their purchases more critically than ever before and in an age where we're all bombarded with information, it's harder than ever to break through and get noticed. Even when capturing the target audience's attention, the message and sender must be communicated effectively and engagingly through creative concepts that deliver measurable results.
At Schibsted Insights & Effect, we work actively to identify the factors that drive success for advertisers. Every year, we carry out a number of consumer surveys and impact studies that provide insight into what actually works - and how you as an advertiser can get your message across.
We invite you to an inspiring seminar where we present the latest insights from our studies and surveys.
Registration can be found at the bottom of the page.
27. NOVEMBER
08.30-10.00
Akersgata 55
TODAY'S PROGRAM
08:30-09:00 - Registration and lunch
Birgitte Oftdal Sjøthun, Insights & Effect manager at Schibsted gives an update on consumer sentiment and what is driving consumer choices right now.
Ove Ronny Christensen, Insights & Effect manager at Schibsted summarizes the key learnings from Schibsted's awareness studies and shares insights into what it takes to cut through the noise and capture consumers' attention.
Tor Haug Anonsen, Insight & Effect manager at Schibsted presents the latest analysis from Schibsted's benchmark report, focusing on whatcharacterizes campaigns that deliver brand lift.
Pernille Vermedal Høgh, Head of Insight & Effect, explains the importance of channel trust for advertisers' ability to reach their target audience, and what actuallyaffects users' trust in the channel.
09:55-10:00 - Summary
The invitation is private and is for your use only.
Deadline for registration: Friday, November 22