News / Get to know Hanne Lohne and the Business Strategy department

Get to know Hanne Lohne and the Business Strategy department

2021-10-27 | Content , News , Schibsted

A bubbly Bergenser

In this interview we get to know Hanne Eilen Lohne better. She is the newly appointed head of Business Strategy, a department that takes care of Agency Contact, which is the link between Schibsted and the media agencies, Revenue Management, programmatic buying and Insight and Impact who work with analysis.

What can you offer the media agencies, Hanne?

First thing first! We must be a good sparring partner for media agencies and advertisers. We will help to ensure the effect of the media investment the media agencies make on behalf of the customer, and all advertisers must be confident that the campaign implementation is godt taken care of. In addition, we will ensure good reporting, evaluation and follow-up.

Exactly, what does your role mean for those who work in the media agencies?

I will ensure that the long-term guidance in Schibsted is concretized and implemented in line with what is also happening outside the house. Furthermore, I will look after the good partnership we have with the media agencies, as well as ensure that you get access to relevant insight and impact studies. Last, but not least, I will focus on how we optimize the inventory across all the brands - our gold.

But you do not do this alone, do you?

No, no! I have three departments under my wing, which work to create an effect for both agencies and clients. Insights & Effects are the very heartbeat of Schibsted . Everything we do must start and end with insight. In addition, our agency managers Nicolai & Trond Remi ensure that the media agencies are kept up-to-date on news with us and connect them with the right resources. The programmatic team will be valuable sparring partners and advisers, within a field characterized by innovation and technology. We also have our own revenue manager to maintain the high quality of our inventory, which is a critical area of course.

We are approaching 2022, what are your focus areas?

The disappearance of 3rd party cookies forces a high focus on 1st parties data , both with us and with the customers. We in Schibsted has and will continue to have a high level of control over all our data points, so that we can create products that are effective for our joint advertisers - also in the future. I am excited about the development of social media. Even with a lot of criticism attached to some of the platforms, advertisers continue to increase turnover on SoMe. It will be exciting to follow this development.

In conclusion, my strong encouragement is that you get in touch if you have any questions, so that we can work more closely and achieve even better results together. Below you will find contact information for relevant people in my department. We hear! 🙂