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Buy programmatically at
some of Norway's largest websites

Programmatic acquisition in Schibsted

Programmatic buying of Schibsted Norway is available via private deals, open auction and programmatic guaranteed. Private deals can be created as Schibsted RON deals (across the network), media specific deals (e.g. VG), contextual deals (e.g. sports) or including target groups based on Schibsted's own data.

If you want more information or to order deals, contact us at programmatic@schibsted.no.

Our format deals

Programmatic buying across Schibsted Norway. Schibsted uses a floor price, which is a minimum price for selling a display. An auction determines which ad wins the impression based on the highest bid price.

Standard deals

Programmatic floor price

Schibsted Norway kr 35 CPM
FINN kr 28 CPM

 

Board

Board

320 × 250 px

Netboard

Netboard

580 × 400 px

Topboard

Topboard

980 × 150 px / 980 × 300 px

Skyscraper

Native Ads Video

180 × 500/160 × 600/300 × 600

In-banner Video Board

In-banner Video Board

320 × 250 px

In-banner Video Netboard

In-banner Video Netboard

580 × 400 px

Native Ads

Native Ads Video

300x300px (logo) 1200 × 627 (image)

Native Ads video

Native Ads Video

16: 9

Board XL and Brandboard

Programmatic floor price

Schibsted Norway kr 45 CPM
FINN kr 38 CPM

 

Board XL

Board XL

320 × 400 px

Brandboard

Brandboard

980 × 600 px

Full screen deal

Programmatic floor price

Full screen (cross-device) kr 125 CPM

 

Full screen

Full screen

1920 × 1080

Full screen

Full screen

1920 × 1080

Video deals

Programmatic floor price

Bumper Ads kr 40 CPM
Preroll Ads kr 175 CPM

 

Bumper Ads

In-banner Video Netboard

1080 px (1920 × 1080)

Preroll Ads

Preroll Ads

1080 px (1920 × 1080)

Reach the right audience!

Even if you advertise on some of Norway's largest websites, it does not necessarily mean that you will reach the whole of Norway.

Surcharge for goal management

Default audiences + kr 10
Standard Keyword Matching + kr 10
Tailor-made target groups + kr 25
Tailoring Keyword Matching + kr 25
Geo + kr 0
Age and gender + kr 5

Schibsted Match

Demographics

Geo

Purchase intention

Interest

Season

Job

Car and engine

Housing

Travel

Tailoring

Keyword Matching

Buy contextual products

Our contextual placements are available across mobile, desktop and tablet and can be purchased via private deals.

Surcharge for context: + kr 5

Schibsted

Front pages
News
Engine
Travel
Sport
Economy

FINN .no

Boat
Property
Job
MC
Travel
The square

Prisjakt

MinMote

Tek.no

E24

Godt .no

TV Guide

Pent.no

Contact us for more information and/or deal booking:

programmatic@schibsted.no

Schibsted Buy-Side

Do you want to buy from us programmatically, but do not have access to a media agency or lack the resources to do the job yourself? Then Schibsted Buy-Side is the solution for you. This is a team that is ready with all programmatic resources, to make your programmatic purchases on Schibsted's surfaces for you!

Read more about how we work

Questions? Contact us at buyside@schibsted.com

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