Target group Sampling
Schibsted has a fantastic distribution network, and every day our newspaper deliveries deliver thousands of packages on their routes, this concept is called Helt Hjem. The distribution offers exciting opportunities within Sampling - we can meet up to 100,000 people and deliver your products together with the packages! This way, potential customers can try the product in the right mode, be it in their own living room, in the bathroom or in front of the mirror!
The address list can either come from you, or be purchased from us. We offer segmentation based on several different variables!
Basic specifications
Distribution and goal management
Distribution:
Via Helthjem, we deliver the sample home to the recipient with our newspaper offers
Goal management:
We buy addresses from the company Data factory. Address purchases include segmentation based on basic data, in addition to 1-2 variables in demographics, vehicles, real estate and economics. We help to find the optimal segmentation for your sample and ensure the best possible distribution by washing the mailing lists against our bidding routes.
Buy sampling with Helt Hjem
The price presupposes advertising on Schibsted's surfaces for a minimum of NOK 70,000.
Our Sampling products
Entire Home: Audience Sampling
Morning delivery: Breakfast package
Coca Cola sent samples to 100,000 potential customers!
95% of the recipients thought sampling was a good way to test new products
Coca Cola tested sampling in December 2020, and sent out as many as 100,000 packages of coca cola, divided equally between Morgenlevering and Helt Hjem. We sent out a survey afterwards which shows very positive results:
- 86% are in favor of Morgenlevering sending free samples for some weeks.
- 95% think samples from Morgenlevering are a good way to test new products.
- 96% of the respondents want morning delivery to continue with free samples in the future