Native Ads

Native Ads Video

Native Ads are ads that mimic the content of the page the ad is displayed on. Native ads have a significantly higher click-through rate than other formats and are therefore a godt tools to drive traffic to your own landing page / online store.

Basic specifications

Size 300x300px (logo) 1200 × 627 (image)
Device Desktop, tablet, mobile
File format JPG or PNG
File size Max: 50 kB (logo), 100 kB (image)
What does the ad look like? Watch live

Ad placement

The native format is placed between the editorial content. On the front pages, this is between different articles, while in one article it is between two sections.

Buy across our sites

Buy on one or more of our brands

VG Kr 190 CPM
E24 Kr 260 CPM
Aftenposten Kr 220 CPM
Stavanger Aftenblad Kr 220 CPM
Bergens Tidende Kr 220 CPM
Address Kr 220 CPM
Fædrelandsvennen Kr 220 CPM
Godt Kr 230 CPM
MinMote Kr 230 CPM
TEK Kr 230 CPM
Find Kr 70 CPM
Find marketplaces read more
Programmatic floor price read more

Buy directly in our self-service portal!

Schibsted Admarket is a self-service purchasing platform where you can order your campaigns yourself and follow how they deliver. Schibsted Admarket is suitable for you who want to create results through a simple and clear system, where you have access to everything in one place!

Available with goal control

Make sure you hit the right audience. We have created target groups based on variables such as demographics, geography, interests and intention. We can also tailor the target group based on your needs.

Available programmatically

Programmatic purchase available via private agreements / auctions. You can buy programmatically across all Schibsted's websites, select specific pages, contextual placements or meet different target groups.

Our Native products

Native Ads

Native Ads

Native Ads video

Native Ads

Specifications

How to deliver native ads to us

Delivery deadline: 3 working days before publication, no later than 12.00
For sponsorships, there are 5 working days before publication.

Send the material to traffic@schibsted.no

  • Follow the ad specifications below carefully
  • For Native Ads, Native Ads CPC and Native Ads video, include this form
  • Put your contact person in Schibsted on a copy
  • Include the booking number and start date of the campaign in the subject field
Cancellation and relocation

Relocation presupposes that new dates are available, and places must be available. The indentation date can only be moved once.

  • Relocation earlier than 10 days before the promotion date: No extra charge.
  • Cancellation later than 10 days before the promotion date: 25% must be paid.
  • Cancellation later than 3 days before promotion date: 100% must be paid.
  • Moving more than 30 days in advance is considered a cancellation and cancellation policy applies.
  • For WEBTV, separate deadlines apply, see specification for video.
Native Ads Video Specifications

Advertising elements to be delivered for Native Ads Video.
Schibsted's ad server will optimize delivery based on clickthrough rate.

Fill in the Native Ads Creative Template in this form: https://docs.google.com/spreadsheets/d/13T3nXqAKlzAUapv74CYFLKOjmhVgzuyeTSRYTCZlwlE/edit#gid=1544994610

Advertiser name
Advertiser name, maximum 50 characters

Logo
1×1 ratio
jpg, png
Minimum 150 x 150 pixels
Max 300 x 300 pixels
Max 50 kb

URL
Landing page URL

Title
Ad text, 50 characters or fewer

Video
Aspect ratio: 16:9 (width/height)
Max 60 seconds, recommended max 15 seconds
For direct purchases, we adapt the video file if necessary. For programmatic purchases, the video file must comply with further technical specifications. See more under the section "In-banner: Video file specifications"

Picture
(Image is used as a still image after the movie has finished playing)
File format: jpg or png
Width/height ratio 16:9 (1920x1080px or 1280x720px) minimum 800×450 px Max 100 kb

In-banner: Video file specifications

Video files are advertisement videos that are delivered to AdOps (traffic@schibsted.no) as a regular video file.

These types of products can be delivered as a video file:

  • In-banner video Netboard and Board (can be delivered as both video file and Tag / HTML)
  • Norway NOW products (can be delivered as both video file and Tag / HTML)
  • Native Ads Video

Live campaigns:

We've simplified the direct-purchase specification so you, as an advertiser, don't have to worry about technical video specifications. We only require the correct ratio and maximum duration for the video file.

Video files must be

  • maximum 60 seconds duration (we recommend a maximum of 15 seconds)
  • 16: 9 ratio

For Direct campaigns, as a rule, no other requirements for file type or file specifications apply.

Received video file will be converted by Schibsted Ad Operations if it
does not match the technical formatting required by the ad server
has too loud a sound.

We always contact the advertiser if the video file can not be converted without experienced image or audio quality change.

Received video file will be sent in return if

  • The movie is too long
  • The video has a different ratio than 16: 9
  • It can not be converted with acceptable quality or size for upload to the ad server. Specification for programmatic purchases shows the technical quality required.
  • Ads should not loop

Received video file will be converted by Schibsted Ad Operations if it
does not match the technical formatting required by the ad server
has too loud a sound.

Programmatic campaigns:
Here you can test whether the video file meets our specification easy-ads.com/sa/video

Duration of the film
Max 60 seconds

The video file
File size max 10 MB
File format We recommend mp4. In addition, the file formats x-flv, webm, x-ms-wmv, ogg, x-msvideo, mpeg, quicktime and mov are also accepted. 3gpp or 3gpp2 is not accepted.

Video
Ratio (width: height) 16: 9
Video codec DVCPRO HD or H264.
Resolution As high a resolution as possible, preferably 1080p (1920 × 1080) or 720p (1280 × 720). Minimum 640 × 360 px.
Frames per second We recommend 50 frames per second. Minimum requirements are 25 frames progressive or 50 frames interlaced. Maximum 60 frames per second.
Quality (bit rate) Recommended minimum 1000 kbps

Higher quality of a clip gives better reproduction online. Resolution, bit rate and frames per second determine the quality of the clip.

Audio
Stereo AAC or MP3 format
Quality (bit rate) Recommended minimum 70 kbps
Sound level Flattened out at 23 LUFS / LKFS. Maximum -16 LUFS. Material with a higher volume is stopped.

Native Ads Specifications

Ads to be provided for Native Ads and Native Ads CPCs.
Schibsted's ad server will optimize delivery based on clickthrough rate.

Fill out the Native Ads Creative Template ( https://docs.google.com/spreadsheets/d/13T3nXqAKlzAUapv74CYFLKOjmhVgzuyeTSRYTCZlwlE/edit#gid=1544994610 )

Advertiser
Advertiser name, maximum 50 characters

Picture:
Image format: 1200 x 627 px NB! Text in the image is not permitted, with the exception of statutory calculation examples for credit cards or loans to the private market. Images with non-permitted text will be rejected.

Logo
1×1 ratio
jpg or png
Minimum 150 x 150 pixels
Max 300 x 300 pixels
Max 50 kb

URL
Landing page URL

Title
Ad text, 50 characters or fewer

Plug title
Additional text, 90 characters or less

Statutory calculation examples for consumer loan and credit card advertisements must be entered both in the title and in the picture. This is necessary to ensure readability across Schibsted's ad placements.