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Editorial columns

You can become a natural part of the coverage in the program through editorial columns with your brand as the sender.

Example 1: The program manager in Spårtsklubben encourages the public to submit viral videos for each program. If your contribution is selected, you will win a board with Battery.

Example 2: With help from our sponsor Akademiet, Vegard and Morten challenge reality celebrities in "Who's the smartest?" Team Harm & Hegseth vs Team Reality” in an informal knowledge competition. This is a good match between sponsor and activation, and the column is integrated in a natural way into the programme Harm & Hegseth .

Example 3: In connection with Gjensidige's campaign "The practice driving app", we made 7 exercises that became editorial episodes of "Team Ingebrigtsen vs Spårtsklubben". Gjensidige had extensive profiling throughout all the exercises. In total, we had 1.5 million viewers on VGTV, 25 million views on Snapchat and delivered ROI of +10.

Ad placement

We have many exciting solutions, ranging from influencer collaboration to product placement.

  • Distribution in relevant context
  • Advertising across all VGs channels
  • VG and the profiles' own SoMe channels

Booking and prices

Feel free to contact us through the button below, or send an email to spons@vg.no

Our Sponsorships Formats

Editorial columns

 

Product placement

 

Social Media

 

Specifications

How to deliver advertising material to us

Materials are sent to traffic@vg.no no later than three working days before the start of the campaign.

General material questions? Contact spons@vg.no