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In-banner Video Board

In-banner Video Board

In Banner Video are video ads that are delivered in banner placements (without editorial content before or after). Board is the format for you who want to reach as many people as possible in the shortest possible time. By combining in-banner video with board placements, you can easily and cost-effectively create impact.

Basic specifications

Size 16: 9 video file or 320 × 250 HTML5 / third-party tag
Device Mobile
File format Video file, HTML5 or third-party tag
File size Maximum 60 seconds of video file or 150kb HTML5 / third-party tag
Recommended length 15 seconds or less
What does the ad look like? Watch live

Ad placement

Board is located between the editorial content on mobile. On the front pages, this is between different articles, while in one article it is between two sections. There are several board placements on each side, on the front it can be 5-10, but in an article it can be 1-5. The number of placements depends on the publisher, as well as the length of the article.

Buy across our sites

Click on the product to read more

Buy on one or more of our brands

VG Kr 150 CPM
E24 NOK 220 CPM
Aftenposten Kr 180 CPM
Stavanger Aftenblad Kr 180 CPM
Bergens Tidende Kr 180 CPM
Address Kr 180 CPM
The Friend of the Fatherland Kr 180 CPM
Godt Kr 190 CPM
MinMote Kr 190 CPM
TEK Kr 190 CPM
Pretty NOK 190 CPM
TVGuide Kr 190 CPM
FINN NOK 70 CPM
FINN marketplaces read more
Programmatic floor price read more

Available with goal control

Make sure you hit the right audience. We have created target groups based on variables such as demographics, geography, interests and intention. We can also tailor the target group based on your needs.

Available programmatically

Programmatic purchase available via private agreements / auctions. You can buy programmatically across all Schibsted's websites, select specific pages, contextual placements or meet different target groups.

Buy directly in our self-service portal!

Schibsted Admarket is a self-service purchasing platform where you can order your campaigns yourself and follow how they deliver. Schibsted Admarket is suitable for you who want to create results through a simple and clear system, where you have access to everything in one place!

Outstream video

In-banner video board

In-banner Video Board

320x250 px

In-banner video netboard

In-banner Video Netboard

580x400 px

In-banner video Wallpaper

Wallpaper

1920x1300 px

In-banner video full screen

In-banner Video Fullscreen

1920x1080 px

In-banner video XL

In-banner Video XL

320x400 px

In-banner video brandboard

In-banner Video Brandboard

980x600 px

In-banner video skyscraper

Pauseplakat

180x500 px

In-banner video horseshoes

Horseshoe

180x700 px (x2) + 1010x150 px

Native video ads

Native Ads Video

 

Specifications

How to deliver video material to us

Delivery deadline: 3 working days before publication, no later than 12.00

Send the material to traffic@schibsted.no
Feel free to put your contact person in Schibsted on a copy
Include booking number and start date in the subject field

In-banner: Video file specifications

Video files are advertisement videos that are delivered to AdOps (traffic@schibsted.no) as a regular video file.

These types of products can be delivered as a video file:

  • In-banner video Netboard and Board (can be delivered as both video file and Tag / HTML)
  • Norway NOW products (can be delivered as both video file and Tag / HTML)
  • Native Ads Video

Live campaigns:

We've simplified the direct-purchase specification so you, as an advertiser, don't have to worry about technical video specifications. We only require the correct ratio and maximum duration for the video file.

Video files must be

  • maximum 60 seconds duration (we recommend a maximum of 15 seconds)
  • 16: 9 ratio

For Direct campaigns, as a rule, no other requirements for file type or file specifications apply.

Received video file will be converted by Schibsted Ad Operations if it
does not match the technical formatting required by the ad server
has too loud a sound.

We always contact the advertiser if the video file can not be converted without experienced image or audio quality change.

Received video file will be sent in return if

  • The movie is too long
  • The video has a different ratio than 16: 9
  • It can not be converted with acceptable quality or size for upload to the ad server. Specification for programmatic purchases shows the technical quality required.
  • Ads should not loop

Received video file will be converted by Schibsted Ad Operations if it
does not match the technical formatting required by the ad server
has too loud a sound.

Programmatic campaigns:
Here you can test whether the video file meets our specification easy-ads.com/sa/video

Duration of the film
Max 60 seconds

The video file
File size max 10 MB
File format We recommend mp4. In addition, the file formats x-flv, webm, x-ms-wmv, ogg, x-msvideo, mpeg and quicktime are also accepted. 3gpp or 3gpp2 is not accepted.

Video
Ratio (width: height) 16: 9
Video codec DVCPRO HD or H264.
Resolution As high a resolution as possible, preferably 1080p (1920 × 1080) or 720p (1280 × 720). Minimum 640 × 360 px.
Frames per second We recommend 50 frames per second. Minimum requirements are 25 frames progressive or 50 frames interlaced. Maximum 60 frames per second.
Quality (bit rate) Recommended minimum 1000 kbps

Higher quality of a clip gives better reproduction online. Resolution, bit rate and frames per second determine the quality of the clip.

Audio
Stereo AAC or MP3 format
Quality (bit rate) Recommended minimum 70 kbps
Sound level Flattened out at 23 LUFS / LKFS. Maximum -16 LUFS. Material with a higher volume is stopped.

In-banner: HTML / Tag specifications

These types of products can be delivered as Tag / HTML:

  • In-banner video Netboard and Board (can be delivered as both video file and Tag / HTML)
  • Norway NOW products (can be delivered as both video file and Tag / HTML)
  • In-banner video brandboard
  • In-banner video Board XL
  • In-banner video full screen (only available as Tag)
  • In Banner Video Skyscraper 
  • In Banner Video Horseshoes *
  • In Banner Video Wallpaper *

Tag is a banner encoded in a third-party tag (script), which can, among other things, deliver video content. The third-party script tag is hosted by our ad server, while the video content is hosted by a third party and retrieved by the tag when the ad is displayed. This is technically banner material, and Schibsted will not be able to deliver video metrics on campaigns with such material.

HTML5 is a banner encoded in HTML5, which can, among other things, deliver video content. The HTML5 code is hosted by our adserver, while the video content is hosted by third parties and retrieved by the HTML5 code when the ad is displayed. This is technically banner material, and Schibsted will not be able to deliver video metrics on campaigns with such material.

* For In Banner Video Horseshoes and Wallpaper, only the Skyscraper format is allowed for video / animations. For the sake of the user experience on our sites, video / animations are allowed in a maximum of half of the Skyscraper format. This applies regardless of whether Skyscraper is purchased alone, or as part of Horseshoe or Wallpaper.

Tag / HTML

Duration of the film

  • Max 60 seconds
  • Ads should not loop

Weight
Board (mobile): Initial load max 150 kb
Board XL (mobile): Initial load max 150 kb
Netboard (desktop / tablet): Initial load max 150 kb
Brandboard (desktop / tablet): Initial load max 250 kb
Skyscraper (desktop): Initial load max 150 kb
Fullscreen (mobile): Initial load max 360 kb (Tag only, HTML5 can not be used)
Fullscreen (desktop): Initial load max 360 kb (Tag only, HTML5 can not be used)
Skyscraper (deck stop / tablet): Initial load max 150 kb
Horseshoes (desktop / tablet): Initial load max 150 kb per pc. Maximum 450 kb total for all three formats.
Wallpaper (desktop / tablet): Initial load max 150 kb per pc. Maximum 600 kb in total for all four formats

Subload max 2000 kb all formats.

Size
Board (mobile): 320x250 px
Board XL (mobile): 320x400 px (4: 5 ratio)
Netboard (desktop / tablet): 580x400 px
Brandboard (desktop / tablet): 980x600 px
Fullscreen (mobile): 1920x1080 px (see safe zone)
Fullscreen (desktop): 1920x1080
Skyscraper (cover stop / tablet): 180x500 px
Horseshoes (desktop / tablet): 1010x150px, 180x700px, 180x700px
Wallpaper (desktop / tablet): 180 × 700 px (x2) + 1010 × 150 px + 1920 × 1300 px

Sound
Sound is only allowed when the user can activate the sound with a click.
Volume must be coded according to EBU R-128, with max LUFS of -16.
The ad must be marked with a sound symbol, where the sound is turned on or off.
Schibsted reserves the right to say no to certain sounds.

HTML5
We are based on INMA's HTML standard, click here for specification. https://docs.google.com/document/d/1BwWCmlQdWS3hI7EVjSeRNImYw8BTvJ2OqoKqGbXrF1k/edit

NB! We do not allow "console.log (" statements to be contained within the code, as this may slow down our pages and destroy debugging processes on the sites. "Console.log (" must therefore be removed from the code before the material is submitted.
HTML at Adform: Manual and templates ( https://support.adform.com/documentation/build-html5-banners/adform-html5-api-components/responsive-leaderboard-setup/ )
NB: We recommend manual coding of HTML banners

GDPR, data policy and measurements

Schibsted uses Xandr as an ad management system and it is Schibsted's measurements of ad impressions that are applicable and not other parties' tracking system. It is only possible to use Schibsted data in connection with advertising on Schibsted's services. It is not possible to use Schibsted- data to target or retarget Schibsted's users on other applications or services.

Read more about our data policy for advertisers

Read more about Schibsted's processing of GDPR, Data Policy and Measurements

Cancellation and relocation

Relocation presupposes that new dates are available and that we have available stock. Indent date can only be moved once:

  • Relocation earlier than 10 days (20 days for WEBTV) before promotion date: No extra charge
  • Cancellation later than 10 days (20 days for WEBTV) before the promotion date: 25% must be paid
  • Cancellation later than 3 days (10 days for WEBTV) before promotion date: 100% must be paid
  • Moving more than 30 days in advance is considered a cancellation and cancellation policy applies.

For Snapchat on VG Discover, separate rules apply.