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In-banner video XL

In-banner Video XL

In-banner video board XL provides the opportunity to engage through video on one of our largest mobile formats. This is a good format for you who want to create attention through high visibility. 

Basic specifications

Ratio 320 × 400 px
Device Mobile
File format

HTML5 or third-party tags

Recommended length 15 seconds or less

Ad placement

 In-banner video XL is a vertical video format on mobile, delivered on the front pages of news sites and FINN . In-banner video plays automatically without sound, but the user can choose to turn on the sound during playback.

Buy across our sites

Schibsted Norway Kr 245 CPM
Schibsted News media Kr 330 CPM
The big city sites Kr 330 CPM

Buy on one or more of our brands

VG Kr 330 CPM
E24 Kr 330 CPM
Aftenposten Kr 330 CPM
Stavanger Aftenblad Kr 330 CPM
Bergens Tidende Kr 330 CPM
Address Kr 330 CPM
Fædrelandsvennen Kr 330 CPM
Godt Kr 370 CPM
TEK Kr 370 CPM
MinMote Kr 370 CPM
Pretty Kr 370 CPM
TVGuide Kr 370 CPM
VG Debate Kr 370 CPM
Discussion Kr 370 CPM

Available programmatically

Programmatic purchase available via private agreements / auctions. You can buy programmatically across all Schibsted's websites, select specific pages, contextual placements or meet different target groups.

In Banner Video

With In Banner, your video is placed in banners on our premium websites.

This format gives you the opportunity to capture the attention of potential customers with dynamic images and sound. To maximize the impact of your message reach, we recommend subtitling the videos so that even without activated audio, your message is clear and engaging.

 If the goal is to create high engagement, you should choose full-screen Mobile and/or brandboard. If the goal is high reach , you should choose netboard and board XL.

In-banner video board

In-banner Video Board

320x250 px

In-banner video netboard

In-banner Video Netboard

580x400 px

In-banner video Wallpaper

Wallpaper

1920x1300 px

In-banner video full screen

In-banner Video Fullscreen

1920x1080 px

In-banner video XL

In-banner Video XL

320x400 px

In-banner video brandboard

In-banner Video Brandboard

980x600 px

In-banner video skyscraper

Pauseplakat

180x500 px

In-banner video horseshoes

Horseshoe

180x700 px (x2) + 1010x150 px

Specifications

How to deliver video material to us

Delivery deadline: 3 working days before publication, no later than 12.00

Send the material to traffic@schibsted.no
Feel free to put your contact person in Schibsted on a copy
Include booking number and start date in the subject field

In-banner: HTML / Tag specifications

These types of products can be delivered as Tag / HTML:

  • In-banner video Netboard and Board (can be delivered as both video file and Tag / HTML)
  • NorgeNÅ products can only be delivered as javascript Tag
  • In-banner video brandboard
  • In-banner video Board XL
  • In-banner video full screen (only available as Tag)
  • In Banner Video Skyscraper 
  • In Banner Video Horseshoes *
  • In Banner Video Wallpaper *

A tag is a banner encoded in a third-party tag (script), which can, among other things, deliver video content. Third-party script tags are hosted by our ad server, while the video content is hosted by the third party and is retrieved by the tag when the ad is displayed. This is technically banner material, and Schibsted will not be able to deliver video metrics on campaigns with such material.

HTML5 are banners coded in HTML5, which among other things can deliver video content. The HTML5 code is hosted by our ad server, while the video content is hosted by a third party and is retrieved by the HTML5 code when the ad is displayed. This is technically banner material, and Schibsted will not be able to deliver video metrics on campaigns with such material.

* For In Banner Video Horseshoes and Wallpaper, only the Skyscraper format is allowed for video / animations. For the sake of the user experience on our sites, video / animations are allowed in a maximum of half of the Skyscraper format. This applies regardless of whether Skyscraper is purchased alone, or as part of Horseshoe or Wallpaper.

Tag / HTML

Duration of the film

  • Max 60 seconds
  • Ads should not loop

Weight
Board (mobile): Initial load max 150 kb
Board XL (mobile): Initial load max 150 kb
Netboard (desktop / tablet): Initial load max 150 kb
Brandboard (desktop / tablet): Initial load max 250 kb
Skyscraper (desktop): Initial load max 150 kb
Fullscreen (mobile): Initial load max 360 kb (Tag only, HTML5 can not be used)
Fullscreen (desktop): Initial load max 360 kb (Tag only, HTML5 can not be used)
Skyscraper (deck stop / tablet): Initial load max 150 kb
Horseshoes (desktop / tablet): Initial load max 150 kb per pc. Maximum 450 kb total for all three formats.
Wallpaper (desktop / tablet): Initial load max 150 kb per pc. Maximum 600 kb in total for all four formats

Subload max 2000 kb all formats.

Size
Board (mobile): 320x250 px
Board XL (mobile): 320x400 px (4: 5 ratio)
Netboard (desktop / tablet): 580x400 px
Brandboard (desktop / tablet): 980x600 px
Fullscreen (mobile): 1920x1080 px (see safe zone)
Fullscreen (desktop): 1920x1080
Skyscraper (cover stop / tablet): 180x500 px
Horseshoes (desktop / tablet): 1010x150px, 180x700px, 180x700px
Wallpaper (desktop / tablet): 180 × 700 px (x2) + 1010 × 150 px + 1920 × 1300 px

Sound
Sound is only permitted when the user can activate the sound with a click.
Volume must be coded in accordance with EBU R-128, with a maximum LUFS of -16.
The ad must be marked with a sound symbol, where the sound is turned on or off.
Schibsted reserves the right to say no to certain sounds.

HTML5
We are based on INMA's HTML standard, click here for specification. https://docs.google.com/document/d/1BwWCmlQdWS3hI7EVjSeRNImYw8BTvJ2OqoKqGbXrF1k/edit

NB! We do not allow "console.log (" statements to be contained within the code, as this may slow down our pages and destroy debugging processes on the sites. "Console.log (" must therefore be removed from the code before the material is submitted.
HTML at Adform: Manual and templates ( https://support.adform.com/documentation/build-html5-banners/adform-html5-api-components/responsive-leaderboard-setup/ )
NB: We recommend manual coding of HTML banners

GDPR, data policy and measurements

Schibsted uses Xandr as an ad management system and it is Schibsted's measurements of ad impressions that apply and not other parties' tracking systems. It is only possible to use Schibsted's data in connection with advertising on Schibsted's services. It is not possible to use Schibsted-data for targeting or retargeting of Schibsted's users on other applications or services.

Read more about our data policy for advertisers

Read more about Schibsted's processing of GDPR, Data Policy and Measurements

Cancellation and relocation

Relocation presupposes that new dates are available and that we have available stock. Indent date can only be moved once:

  • Relocation earlier than 10 days (20 days for WEBTV) before promotion date: No extra charge
  • Cancellation later than 10 days (20 days for WEBTV) before the promotion date: 25% must be paid
  • Cancellation later than 3 days (10 days for WEBTV) before promotion date: 100% must be paid
  • Moving more than 30 days in advance is considered a cancellation and cancellation policy applies.

For Snapchat on VG Discover, separate rules apply.