Native video ads
As an advertiser, you gain a naturally high interest in your message when the ad appears as part of the environment. Native Ads is similar to the rest of the content on the site and contains an informative and engaging headline that takes the user to an article on your pages - which of course matches what the user was promised in the headline!
Video in the ad provides greater creative room for maneuver and the opportunity to reinforce emotional messages. That makes Native Ads Video a godt tools for campaigns that will increase brand awareness and create new customers.
Basic specifications
Ad placement
Native ads video is available on both the front page and the article. Even though the ad is marked godt , it appears as a natural part of the rest of the content on the site where it is located. With a short video, a catchy headline and preferably a good tagline, you can arouse the curiosity of readers, and clicks will be directed to your landing page/online shop.
Buy on one or more of our brands
Buy across our sites
Available with goal control
Make sure you hit the right audience. We have created target groups based on variables such as demographics, geography, interests and intention. We can also tailor the target group based on your needs.
Available programmatically
Programmatic purchase available via private agreements / auctions. You can buy programmatically across all Schibsted's websites, select specific pages, contextual placements or meet different target groups.
Outstream video
In-banner video board
320x250 px
In-banner video netboard
580x400 px
In-banner video Wallpaper
1920x1300 px
In-banner video full screen
1920x1080 px
In-banner video XL
320x400 px
In-banner video brandboard
980x600 px
In-banner video skyscraper
180x500 px
In-banner video horseshoes
180x700 px (x2) + 1010x150 px
Native video ads
Our Native products
Native Ads
Native Ads video
Specifications
How to deliver native ads to us
Delivery deadline: 3 working days before publication, no later than 12.00
For sponsorships, there are 5 working days before publication.
Send the material to traffic@schibsted.no
- Follow the ad specifications below carefully
- For Native Ads, Native Ads CPC and Native Ads video, include this form
- For Native Ads CPC on FINN you should include this form
- Put your contact person in Schibsted on a copy
- Include the booking number and start date of the campaign in the subject field
Cancellation and relocation
Relocation presupposes that new dates are available, and places must be available. The indentation date can only be moved once.
- Relocation earlier than 10 days before the promotion date: No extra charge.
- Cancellation later than 10 days before the promotion date: 25% must be paid.
- Cancellation later than 3 days before promotion date: 100% must be paid.
- Moving more than 30 days in advance is considered a cancellation and cancellation policy applies.
- For WEBTV, separate deadlines apply, see specification for video.
Native Ads Video Specifications
Advertising elements to be delivered for Native Ads Video.
Schibsted's ad server will optimize delivery based on clickthrough rate.
Fill out the Native Ads Creative Template ( https://docs.google.com/spreadsheets/d/13T3nXqAKlzAUapv74CYFLKOjmhVgzuyeTSRYTCZlwlE/edit#gid=1544994610 )
Advertiser name
Advertiser name, maximum 50 characters
Logo
1×1 ratio
jpg, png
Minimum 150 x 150 pixels
Max 300 x 300 pixels
Max 50 kb
URL
Landing page URL
Title
Ad text, 50 characters or fewer
Video
Aspect ratio: 16:9 (width/height)
Max 60 seconds, recommended max 15 seconds
For direct purchases, we adapt the video file if necessary. For programmatic purchases, the video file must comply with further technical specifications. See more under the section "In-banner: Video file specifications"
Picture
(Image is used as a still image after the movie has finished playing)
File format: jpg or png
Width/height ratio 16:9 (1920x1080px or 1280x720px) minimum 800×450 px Max 100 kb
Native Ads Specifications
Ads to be provided for Native Ads and Native Ads CPCs.
Schibsted's ad server will optimize delivery based on clickthrough rate.
Fill out the Native Ads Creative Template ( https://docs.google.com/spreadsheets/d/13T3nXqAKlzAUapv74CYFLKOjmhVgzuyeTSRYTCZlwlE/edit#gid=1544994610 )
Advertiser
Advertiser name, maximum 50 characters
Picture:
Image format: 1200 x 627 px NB! Text in the image is not permitted, with the exception of statutory calculation examples for credit cards or loans to the private market. Images with non-permitted text will be rejected.
Logo
1×1 ratio
jpg or png
Minimum 150 x 150 pixels
Max 300 x 300 pixels
Max 50 kb
URL
Landing page URL
Title
Ad text, 50 characters or fewer
Plug title
Additional text, 90 characters or less
Statutory calculation examples for consumer loan and credit card advertisements must be entered both in the title and in the picture. This is necessary to ensure readability across Schibsted's ad placements.