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Preroll Ads

Preroll Ads

A Preroll is a video ad of up to 15 seconds, with audio capability, played before editorial video content. We recommend Preroll for brand building; increase liking and strengthen the target group's positive assessment and preference. Preroll has features that make it a very good replacement for, or support for, TV commercials.

Basic specifications

Size Preferably 1080p (1920 × 1080) or 720p (1280 × 720)
Device Desktop, tablet, mobile
File format MP4
File size Max 50 MB
What does the ad look like? Watch live

Ad placement

Preroll Ads is a type of instream video, which means that it is sent before the editorial content of a broadcast. Most Prerolls will be shown in the VGTV player.

Buy on VGTV

  Season 1 Season 2
VG (VGTV) Kr 590 CPM Kr 610 CPM
Programmatic floorprice read more

Season 1: 01.01-01.10
Season 2: 02.10-31.12

Available programmatically

Programmatic purchase available via private agreements / auctions. You can buy programmatically across all Schibsted's websites, select specific pages, contextual placements or meet different target groups.

The power of prerolls!

There is a high demand for Preroll on the market and one must therefore be out early in planning the campaigns that will use the format on VGTV, but what is it really about preroll that makes the format so attractive?

Instream video

Preroll Ads

Preroll Ads

1920 × 1080 px

Premium Vertical Bumper

Premium vertical video



How to deliver video material to us

Delivery deadline: 3 working days before publication, no later than 12.00

Send the material to traffic@schibsted.no
Feel free to put your contact person in Schibsted on a copy
Include booking number and start date in the subject field

Preroll and Bumper Ads specifications

Duration of the film

  • Preroll max 15 seconds
  • Ads should not loop

The video file
File format .mp4
File size max 50 MB
Platform VAST. VPAID must be removed from the VAST tag.

Aspect ratio (width:height): 9:16
Video codec: DVCPRO HD or H264.
Resolution: As high resolution as possible, preferably 1080p (W:1080 X H:1020) or 720p (W:720 X H:1280). Minimum: W:360 X H: 640 px.
Frames per second: We recommend 50 frames per second. Minimum requirement is 25 frames progressive or 50 frames interlaced. Maximum 60 frames per second.
Quality (bitrate): Minimum 5000 kbps.

Audio (video in video)
Format: Stereo AAC or MP3
Sound level: -23 (+/- 7) LUFS / LKFS. Max -16 LUFS, minimum -30
Quality (bitrate): Minimum 128 kbps

Deviations that deviate are sent back.

NB! The format is delivered as muted autoplay and the user must choose to activate sound.

Here you can test whether the video file meets our specification: easy-ads.com/sa/video

General terms and conditions

General terms and conditions

  • Advertisements must follow the Vær Varsom poster and not conflict with the newspapers 'basic views, perceptions and ethical attitudes or which are otherwise suitable for weakening readers' trust.
  • Ads that are obviously illegal, incorrect or misleading (eg competition or subscription) will be rejected.
  • Ads should not have a sexually explicit, violent, offensive or racist message.
  • Advertisements for weapons, air weapons, replica versions of weapons, toy versions of weapons and ammunition will be rejected.
  • Exceptions can be made for legal hunting weapons sold from approved Norwegian sales outlets, contact traffic@schibsted.no for approval.
  • We reserve the right to reject ads that are not approved by the editor-in-chief.

Ad design

  • The ad should not flash more than three times in one second in animated ads.
  • We allow up to five creatives per format per line booked
  • Maximum length for animated ads is 30 seconds.
  • Ads should not loop
  • Ads should not contain audio that starts automatically. Sound activated with clicks is accepted.
  • All ads must have a logo.
  • CPU cannot exceed 30% average and 60% peak.
  • The ad must load within 0.8 seconds, otherwise the viewability quality (time to visual start) may suffer. Read more about this here: http://help.advalidation.com/en/collections/46686-troubleshooting
  • HTML5: We rely on the INMA HTML standard, click here for specification. NB! We do not allow "console.log(" statements to be embedded in the code, as this can slow down our pages and break debugging processes on the sites. "console.log(" must therefore be removed from the code before submitting the material.
  • Initial load should not be heavier than 150 kb. Anything loaded before the JavaScript event onload is considered initial load. Content that loads after the site is loaded is considered subload. The ad should listen to the browser event and build subload triggers accordingly.
  • HTTPS: All elements of the material must be hosted on https secure servers, including 3rd party tags, html material, fonts and images. A server is https secure when it has an approved SSL certificate. To test your own site you can use this link: https://www.ssllabs.com/ssltest/
  • Connection screening: it is not allowed to drop cookies or use tracking pixels from domains that do not have an approved data processing agreement with Schibsted

Schibsted Ad Operations (AdOps) tests ads in newer versions of the browsers and does not check the ad's backward compatibility with the various browsers. The responsibility for making ads work across browsers lies with those who develop the ads. It is extremely important that the ads work as they should and the advertiser is responsible for the material. Schibsted reserves the right to immediately and without further notice remove ads that do not work satisfactorily. These can be ads that use an unreasonable amount of the computer's processor CPU (Central Processing Unit), are not in accordance with the Marketing Act, contain errors or are not approved by those responsible for the companies.

Ads that can be confused with Schibsted's editorial content:
All ads must be clearly delimited so as not to be confused with editorial content. Our readers should never be in doubt about what is editorial content and what are ads on our services.
Ads that in expression (color, font and design) mimic Schibsted's editorial expression or imitate Schibsted's own native and content products will not be approved.

To ensure that ads are not confused with editorial content, the following design requirements are set:
Ads shall have a background color corresponding to at least 10% color density or a black frame of at least 1 pix.
2. The text must have a margin out to the frame / outer edge of a minimum of 10 pixels.
The font in the ad may not be the same or mimic the one used in editorial content. For VG, the ad text should be written with Grotesque fonts, not Serifs. For FINN the font Arial, Helvetica, or Sans-serif should not be used.
4. Any link texts shall not be red, and the wording shall strive to differ from the wording in the media house's editorial link texts. The wording “Read the case” is accepted e.g. not, as this wording is often used in editorial matters.

GDPR, data policy and measurements

Schibsted uses Xandr as an ad management system and it is Schibsted's measurements of ad impressions that are applicable and not other parties' tracking system. It is only possible to use Schibsted data in connection with advertising on Schibsted's services. It is not possible to use Schibsted- data to target or retarget Schibsted's users on other applications or services.

Read more about our data policy for advertisers

Read more about Schibsted's processing of GDPR, Data Policy and Measurements

Cancellation and relocation

Relocation presupposes that new dates are available and that we have available stock. Indent date can only be moved once:

  • Relocation earlier than 10 days (20 days for WEBTV) before promotion date: No extra charge
  • Cancellation later than 10 days (20 days for WEBTV) before the promotion date: 25% must be paid
  • Cancellation later than 3 days (10 days for WEBTV) before promotion date: 100% must be paid
  • Moving more than 30 days in advance is considered a cancellation and cancellation policy applies.

For Snapchat on VG Discover, separate rules apply.