In-banner video skyscraper
In Banner Video are video ads that are delivered in banner placements (without editorial content before or after). Skyscraper stays down when scrolling down the page and therefore pays high attention to your message. Skyscrapers can be found on all Schibsted sites.
Basic specifications
Ad placement
Skyscraper is located at the very top of Front and Article. Location is on the right side of the content and is sticky, which means that it stays in the same location when you scroll down the page. If you also want to book a skyscraper on the left side, you must book the product Horseshoe.
Buy across our sites
Click on the product to read more
Buy on one or more of our brands
Available with goal control
Make sure you hit the right audience. We have created target groups based on variables such as demographics, geography, interests and intention. We can also tailor the target group based on your needs.
Available programmatically
Programmatic purchase available via private agreements / auctions. You can buy programmatically across all Schibsted's websites, select specific pages, contextual placements or meet different target groups.
Buy directly in our self-service portal!
Schibsted Admarket is a self-service purchasing platform where you can order your campaigns yourself and follow how they deliver. Schibsted Admarket is suitable for you who want to create results through a simple and clear system, where you have access to everything in one place!
Specifications
How to deliver advertising material to us
Materials are sent to traffic@vg.no no later than three working days before the start of the campaign.
General material questions? Contact spons@vg.no
Skyscraper specifications
Other allowable sizes | 180 × 700 px + 160 × 600 px + 300 × 600 px |
JPG, PNG, GIF, HTML5 or third-party tag | |
File size | 150 kB |
Video | For the sake of the user experience on our sites, video/animations in the page format (Skyscraper) are only allowed in a maximum of half the format. |
What can Schibsted SMB help me with?
Schibsted SMB helps local companies with marketing on Norway's largest website! Your team with us at Schibsted SMB consists of a media consultant, graphic designer, web designer, copywriter and campaign coordinator.
Do I have to create the ad myself?
Our design team creates the ad for you. All we need is to receive the logo, text and image you want to use in your ad.
General terms and conditions
General terms and conditions
- Advertisements must follow the Vær Varsom poster and not conflict with the newspapers 'basic views, perceptions and ethical attitudes or which are otherwise suitable for weakening readers' trust.
- Ads that are obviously illegal, incorrect or misleading (eg competition or subscription) will be rejected.
- Ads should not have a sexually explicit, violent, offensive or racist message.
- Advertisements for weapons, air weapons, replica versions of weapons, toy versions of weapons and ammunition will be rejected.
- Exceptions can be made for legal hunting weapons sold from approved Norwegian sales outlets, contact traffic@schibsted.no for approval.
- We reserve the right to reject ads that are not approved by the editor-in-chief.
Ad design
- The ad should not flash more than three times in one second in animated ads.
- We allow up to five creatives per format per line booked
- Maximum length for animated ads is 30 seconds.
- Ads should not loop
- Ads should not contain audio that starts automatically. Sound activated with clicks is accepted.
- All ads must have a logo.
- CPU cannot exceed 30% average and 60% peak.
- The ad must load within 0.8 seconds, otherwise the viewability quality (time to visual start) may suffer. Read more about this here: http://help.advalidation.com/en/collections/46686-troubleshooting
- HTML5: We rely on the INMA HTML standard, click here for specification. NB! We do not allow "console.log(" statements to be embedded in the code, as this can slow down our pages and break debugging processes on the sites. "console.log(" must therefore be removed from the code before submitting the material.
- Initial load should not be heavier than 150 kb. Anything loaded before the JavaScript event onload is considered initial load. Content that loads after the site is loaded is considered subload. The ad should listen to the browser event and build subload triggers accordingly.
- HTTPS: All elements of the material must be hosted on https secure servers, including 3rd party tags, html material, fonts and images. A server is https secure when it has an approved SSL certificate. To test your own site you can use this link: https://www.ssllabs.com/ssltest/
- Connection screening: it is not allowed to drop cookies or use tracking pixels from domains that do not have an approved data processing agreement with Schibsted
Schibsted Ad Operations (AdOps) tests ads in newer versions of the browsers and does not check the ad's backward compatibility with the various browsers. The responsibility for making ads work across browsers lies with those who develop the ads. It is extremely important that the ads work as they should and the advertiser is responsible for the material. Schibsted reserves the right to immediately and without further notice remove ads that do not work satisfactorily. These can be ads that use an unreasonable amount of the computer's processor CPU (Central Processing Unit), are not in accordance with the Marketing Act, contain errors or are not approved by those responsible for the companies.
Ads that can be confused with Schibsted's editorial content:
All ads must be clearly delimited so as not to be confused with editorial content. Our readers should never be in doubt about what is editorial content and what are ads on our services.
Ads that in expression (color, font and design) mimic Schibsted's editorial expression or imitate Schibsted's own native and content products will not be approved.
To ensure that ads are not confused with editorial content, the following design requirements are set:
Ads shall have a background color corresponding to at least 10% color density or a black frame of at least 1 pix.
2. The text must have a margin out to the frame / outer edge of a minimum of 10 pixels.
The font in the ad may not be the same or mimic the one used in editorial content. For VG, the ad text should be written with Grotesque fonts, not Serifs. For FINN the font Arial, Helvetica, or Sans-serif should not be used.
4. Any link texts shall not be red, and the wording shall strive to differ from the wording in the media house's editorial link texts. The wording “Read the case” is accepted e.g. not, as this wording is often used in editorial matters.
Cancellation and relocation
- Cancellation where we have produced content = 100% must be paid by production cost
- Cancellation later than 20 days before promotion date = 25% must be paid by distribution cost.
- Cancellation later than 5 days before promotion date = 100% must be paid by distribution cost
- Relocation earlier than 20 days before promotion date = OK
This presupposes that new dates are available, and places must be available. The indentation date can only be moved once. Moving more than 30 days in advance is considered a cancellation and cancellation policy applies.