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Snapchat Ads on VG Discover

Preroll Ads

VG, as the only Norwegian media house, publishes a specially adapted news special daily through Snapchat; VG Snapchat Discover. Here you meet a young target group, where about 70% are under 25 years old.

VG snapchat Discover has almost 2 million monthly unique users, and just under 600,000 subscribers. 

Our Video Formats



1280x720 px

Preroll Ads

Preroll Ads

1920x1080 px

Bumper Ads

Bumper Ads

1920x1080 px

In-Banner Video Board

In-banner Video Board

320x250 px

In-Banner Video Board XL

In-banner Video XL

1080x1920 px

In-Banner Video Netboard

In-banner Video Netboard

580x400 px

In-Banner Video Fullscreen

In-banner Video Fullscreen

1920x1080 px

In-Banner Video Brandboard

In-banner Video Brandboard

1920x1080 px

Native-Ads Video

Native Ads Video

1920x1080 px


1080x1920 px


1920x1080 px


General terms and conditions

General terms and conditions

  • Advertisements must follow the Vær Varsom poster and not conflict with the newspapers 'basic views, perceptions and ethical attitudes or which are otherwise suitable for weakening readers' trust.
  • Ads that are obviously illegal, incorrect or misleading (eg competition or subscription) will be rejected.
  • Ads should not have a sexually explicit, violent, offensive or racist message.
  • Advertisements for weapons, air weapons, replica versions of weapons, toy versions of weapons and ammunition will be rejected.
  • Exceptions can be made for legal hunting weapons sold from approved Norwegian sales outlets, contact traffic@schibsted.no for approval.
  • We reserve the right to reject ads that are not approved by the editor-in-chief.

Ad design

  • The ad should not flash more than three times in one second in animated ads.
  • We allow up to five creatives per format per line booked
  • Maximum length for animated ads is 30 seconds.
  • Ads should not loop
  • Ads should not contain audio that starts automatically. Sound activated with clicks is accepted.
  • All ads must have a logo.
  • CPU cannot exceed 30% average and 60% peak.
  • The ad must load within 0.8 seconds, otherwise the viewability quality (time to visual start) may suffer. Read more about this here: http://help.advalidation.com/en/collections/46686-troubleshooting
  • HTML5: We rely on the INMA HTML standard, click here for specification. NB! We do not allow "console.log(" statements to be embedded in the code, as this can slow down our pages and break debugging processes on the sites. "console.log(" must therefore be removed from the code before submitting the material.
  • Initial load should not be heavier than 150 kb. Anything loaded before the JavaScript event onload is considered initial load. Content that loads after the site is loaded is considered subload. The ad should listen to the browser event and build subload triggers accordingly.
  • HTTPS: All elements of the material must be hosted on https secure servers, including 3rd party tags, html material, fonts and images. A server is https secure when it has an approved SSL certificate. To test your own site you can use this link: https://www.ssllabs.com/ssltest/
  • Connection screening: it is not allowed to drop cookies or use tracking pixels from domains that do not have an approved data processing agreement with Schibsted

Schibsted Ad Operations (AdOps) tests ads in newer versions of the browsers and does not check the ad's backward compatibility with the various browsers. The responsibility for making ads work across browsers lies with those who develop the ads. It is extremely important that the ads work as they should and the advertiser is responsible for the material. Schibsted reserves the right to immediately and without further notice remove ads that do not work satisfactorily. These can be ads that use an unreasonable amount of the computer's processor CPU (Central Processing Unit), are not in accordance with the Marketing Act, contain errors or are not approved by those responsible for the companies.

Ads that can be confused with Schibsted's editorial content:
All ads must be clearly delimited so as not to be confused with editorial content. Our readers should never be in doubt about what is editorial content and what are ads on our services.
Ads that in expression (color, font and design) mimic Schibsted's editorial expression or imitate Schibsted's own native and content products will not be approved.

To ensure that ads are not confused with editorial content, the following design requirements are set:
Ads shall have a background color corresponding to at least 10% color density or a black frame of at least 1 pix.
2. The text must have a margin out to the frame / outer edge of a minimum of 10 pixels.
The font in the ad may not be the same or mimic the one used in editorial content. For VG, the ad text should be written with Grotesque fonts, not Serifs. For FINN the font Arial, Helvetica, or Sans-serif should not be used.
4. Any link texts shall not be red, and the wording shall strive to differ from the wording in the media house's editorial link texts. The wording “Read the case” is accepted e.g. not, as this wording is often used in editorial matters.

Digital advertising materials

Deadlines for delivery of digital advertising material:

  • 3 working days before publication, no later than 12.00

Sponsorships / special format:

  • 5 working days before publication, no later than 12.00

Days are working days. An ad day runs from midnight to midnight.

Cancellation and relocation of digital campaigns:

  • Cancellation later than 10 days (20 days for WEBTV) before promotion date = 25% must be paid
  • Cancellation later than 3 days (10 days for WEBTV) before promotion date = 100% must be paid
  • Relocation earlier than 10 days (20 days for WEBTV) before promotion date = OK.
    This presupposes that new dates are available, and places must be available. The indentation date can only be moved once.
    Moving more than 30 days in advance is considered a cancellation and cancellation policy applies.

Advertising material is sent to: traffic@schibsted.no

  • We allow a maximum of 5 material / material sets per. campaign.
  • The subject field must contain the booking number.
    In case of late delivery of material can not.
  • Schibsted guarantees that the publication will take place at the agreed time, and the customer loses all right to make a complaint.

Banner at AdForm:

The image files for topboards and skyscrapers are uploaded to AdForm. Tags are then sent to traffic@schibsted.no .
REMEMBER! All materials must be provided with the correct HTTPS URLs.

Mobile / tablet banner at AdForm:

AdForm must have the banner in HTML format. Follow the steps below and it is ready to be delivered at AdForm:

  1. http://bit.ly/1i3tdXV and under the item Responsive HTML5.
  2. Extract the file named scalabelImageSimple.zip into a separate folder.
  3. Locate the Assets folder where you extracted the Zip file. Delete the image that is there and replace it with the new image that has been produced.
  4. Open the HTML file and locate the line: background: #fff url ('assets / rich-media.png').
    Here you change the file name of the image file to the image file you created (ex: background: #fff url ('assets / minBanner.png')
  5. Pack everything in a new ZIP file that can be added to AdFormIf the image file has only one background color, you can replace # baf0ff with the same color as you use in the image file.
GDPR, data policy and measurements

Schibsted uses Xandr as an ad management system and it is Schibsted's measurements of ad impressions that are applicable and not other parties' tracking system. It is only possible to use Schibsted data in connection with advertising on Schibsted's services. It is not possible to use Schibsted- data to target or retarget Schibsted's users on other applications or services.

Read more about our data policy for advertisers

Read more about Schibsted's processing of GDPR, Data Policy and Measurements