NEWS MEDIA
When you need high coverage and attention
in a safe editorial context
Ads across Norway's largest online newspapers. Studies show that the news media is at the very top as the most effective channel for conducting long-term brand building.
Did you know that standard formats are the most effective for creating awareness? This is because the inventory is large across our sites and because the formats are well priced. The standard formats included in the product Schibsted News media are undoubtedly a good way to add to the top of the purchase funnel.
Schibsted News media includes:
VG, Aftenposten, E24, Bergens Tidende, Stavanger Aftenblad, Adresseavisen, Agderposten, Fædrelandsvennen , Harstad Tidende, iTromsø, MN24, Romsdal Budstikke, Sunnmørsposten, Varden.
How many people can you reach with Schibsted News media?
Schibsted News Media makes it easier for you as an advertiser to take full advantage of the news media's context and coverage. With Schibsted News Media, you can reach over 2.9 million Norwegians in one day, with coverage in all the major online newspapers in Norway.
THE NEWS MEDIA ENHANCES THE EFFECT OF OTHER MEDIA
A study conducted by Business Science shows that the optimal media mix should include news media. We see that news media increase search efficiency by as much as 70% . And if we look at the coverage-building media, we see, for example, that the effect of using radio increases by as much as 114%.
Reach all, or only a few
You can combine Schibsted news media with audience management. This means you can advertise on the front page of VG, E24 and Aftenposten, without paying to reach those who are not relevant to your business.
Schibsted News media is available in a variety of digital formats
Display advertising
Video in-banner
Native advertising
Schibsted's ecosystem of logged-in users provides 1st-party data
2 million Norwegians are logged in to one or more of Schibsted's sites every day
Our Display formats
Board
320x250 px
Netboard
580x400 px
Full screen mobile
1920x1080 px
Skyscraper
180x500 px
Board XL
320x400 px
Wallpaper
1920x1300 px
Topboard
980x150 px
Horseshoe
180x700 px (x2) + 1010x150 px
Brandboard
980x600 px
Full screen desktop
1920x1080 px
Topscroller mobile
1920x848 px
Topscroller desktop
1920x848 px
Native Ads
Native Ads
"In-Banner"
"In-Banner" is simply placing your video in our banners.
This format gives you the opportunity to capture the attention of potential customers with dynamic images and sound. To maximize the impact of your message reach, we recommend subtitling the videos so that even without activated audio, your message is clear and engaging.
If the goal is to create high engagement, you should choose full-screen Mobile and/or brandboard. If the goal is high reach , you should choose netboard and board XL.
In-banner video board
320x250 px
In-banner video netboard
580x400 px
In-banner video Wallpaper
1920x1300 px
In-banner video full screen
1920x1080 px
In-banner video XL
320x400 px
In-banner video brandboard
980x600 px
In-banner video skyscraper
180x500 px
In-banner video horseshoes
180x700 px (x2) + 1010x150 px