{"id":13083,"date":"2021-12-07T10:51:01","date_gmt":"2021-12-07T09:51:01","guid":{"rendered":"https:\/\/schibstedforbusiness.com\/no\/?page_id=13083"},"modified":"2024-09-12T10:39:30","modified_gmt":"2024-09-12T08:39:30","slug":"data","status":"publish","type":"page","link":"https:\/\/schibstedforbusiness.com\/no\/data\/","title":{"rendered":"Schibsted Data"},"content":{"rendered":"

[et_pb_section fb_built=»1″ custom_padding_last_edited=»on|desktop» admin_label=»Header» _builder_version=»4.23.1″ background_color=»#061a57″ background_color_gradient_direction=»87deg» background_enable_image=»off» parallax=»on» min_height=»100px» custom_margin=»||-6px|||» custom_padding=»7vw||0vw||false|false» custom_padding_tablet=»100px||100px||true» custom_padding_phone=»||||true» bottom_divider_height=»35px» bottom_divider_flip=»horizontal» bottom_divider_arrangement=»above_content» bottom_divider_height_tablet=»150px» bottom_divider_height_phone=»110px» bottom_divider_height_last_edited=»on|phone» saved_tabs=»all» locked=»off» collapsed=»on» global_colors_info=»{}»][et_pb_row _builder_version=»4.16″ custom_margin=»-35px|auto||auto||» custom_padding=»9px||0px|||» global_colors_info=»{}»][et_pb_column type=»4_4″ _builder_version=»4.16″ custom_padding=»|||» global_colors_info=»{}» custom_padding__hover=»|||»][et_pb_image src=»https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/11\/Schibsted-logo-500×100-1.png» alt=»Schibsted logo » title_text=»Schibsted » align=»center» _builder_version=»4.16″ _module_preset=»default» width=»29%» global_colors_info=»{}»][\/et_pb_image][et_pb_text _builder_version=»4.16″ text_font=»||||||||» text_font_size=»16px» text_line_height=»1.8em» header_font=»|700|||||||» header_text_align=»center» header_font_size=»80px» header_line_height=»1.2em» header_2_font_size=»24px» header_3_font=»|700||on|||||» header_3_text_align=»center» header_3_text_color=»#FFFFFF» header_3_font_size=»38px» header_3_letter_spacing=»10px» header_3_line_height=»1.3em» text_orientation=»center» background_layout=»dark» module_alignment=»center» custom_padding=»||0px|||» text_font_size_last_edited=»off|desktop» header_font_size_tablet=»40px» header_font_size_phone=»32px» header_font_size_last_edited=»on|phone» header_3_font_size_tablet=»16px» header_3_font_size_phone=»14px» header_3_font_size_last_edited=»on|phone» header_3_letter_spacing_tablet=»5px» header_3_letter_spacing_phone=»» header_3_letter_spacing_last_edited=»on|tablet» locked=»off» global_colors_info=»{}»]<\/p>\n

V\u00e5r datastrategi
ER Din trygghet<\/h3>\n

[\/et_pb_text][et_pb_image src=»https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/12\/personvern-1.png» alt=»Personvern og data i Schibsted» title_text=»personvern i Schibsted» align=»center» _builder_version=»4.16″ _module_preset=»default» width=»73%» custom_margin=»||-150px||false|false» custom_padding=»||0px|||» global_colors_info=»{}»][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=»1″ admin_label=»Innloggede \u00f8kosystemet» module_id=»okosystem» _builder_version=»4.16″ _module_preset=»default» background_color=»#F8F6F5″ background_enable_image=»off» custom_padding=»132px||21px|||» collapsed=»on» global_colors_info=»{}»][et_pb_row _builder_version=»4.16″ _module_preset=»default» global_colors_info=»{}»][et_pb_column type=»4_4″ _builder_version=»4.16″ _module_preset=»default» global_colors_info=»{}»][et_pb_text content_last_edited=»off|desktop» _builder_version=»4.16″ _module_preset=»default» text_font=»SourceSansPro-Regular||||||||» text_text_color=»#494949″ text_line_height=»1.4em» link_font=»SourceSansPro-Regular||||on|||#186EF0|» link_text_color=»#186EF0″ header_3_font=»SourceSansPro-Regular|700|||||||» header_3_text_color=»#494949″ header_3_font_size=»34px» header_3_line_height=»1.3em» custom_margin=»||5px||false|false» custom_margin_tablet=»|0px|||false|false» custom_margin_phone=»||-10px||false|false» custom_margin_last_edited=»on|tablet» custom_padding=»|40px|||false|false» custom_padding_tablet=»|0px|||false|false» custom_padding_phone=»|0px|||false|false» custom_padding_last_edited=»on|tablet» header_3_font_size_tablet=»» header_3_font_size_phone=»28px» header_3_font_size_last_edited=»on|phone» locked=»off» global_colors_info=»{}»]<\/p>\n

Schibsted representerer det st\u00f8rste norske innloggede \u00f8kosystemet<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=»1_2,1_2″ _builder_version=»4.16″ _module_preset=»default» custom_padding=»26px||37px|||» global_colors_info=»{}»][et_pb_column type=»1_2″ _builder_version=»4.16″ _module_preset=»default» global_colors_info=»{}»][et_pb_text content_last_edited=»off|desktop» _builder_version=»4.23.1″ _module_preset=»default» text_font=»SourceSansPro-Regular||||||||» text_text_color=»#494949″ text_font_size=»17px» text_line_height=»1.4em» link_font=»SourceSansPro-Regular||||on|||#494949|» link_text_color=»#31312F» link_line_height=»1.4em» header_3_font=»SourceSansPro-Regular|700|||||||» header_3_text_color=»#494949″ header_3_font_size=»20px» header_3_line_height=»1.2em» width=»100%» custom_margin=»-11px|40px|||false|false» custom_margin_tablet=»|0px|||false|false» custom_margin_phone=»» custom_margin_last_edited=»on|desktop» custom_padding=»17px||0px||false|false» locked=»off» inline_fonts=»SourceSansPro-Light,SourceSansPro-Regular» global_colors_info=»{}»]<\/p>\n

Schibsteds datastrategi handler f\u00f8rst og fremst om \u00e5 muliggj\u00f8re det fulle potensialet p\u00e5 tvers av v\u00e5re medier. Vi skal utvikle de beste l\u00f8sningene og produktene for brukerne v\u00e5re; b\u00e5de lesere og annons\u00f8rer.<\/span><\/p>\n

Schibsted har i en \u00e5rrekke jobbet m\u00e5lrettet med \u00e5 \u00f8ke graden av innloggede brukere p\u00e5 sitene v\u00e5re, og det er summen av alle disse sitene som danner det vi kaller et \u00f8kosystem.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=»1_2″ _builder_version=»4.16″ _module_preset=»default» global_colors_info=»{}»][et_pb_text _builder_version=»4.25.2″ _module_preset=»default» custom_margin=»||20px|||» inline_fonts=»SourceSansPro-Regular» global_colors_info=»{}»]<\/p>\n

Gjennom tjenester som blant annet VG, Aftenposten, Bergens Tidende og E24, har vi skapt et solid grunnlag for datainnsamling \u2013 som b\u00e5de er trygt for forbrukerne, og effektivt for deg som annons\u00f8r.<\/span><\/p>\n

P\u00e5 grunn av v\u00e5rt kvalitetsinnhold, og \u00f8kt fokus p\u00e5 fordelene med \u00e5 v\u00e6re innlogget, brukes v\u00e5re siter hver dag av millioner innloggede brukere hver uke.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=»1″ _builder_version=»4.23.4″ _module_preset=»default» global_colors_info=»{}»][et_pb_row _builder_version=»4.23.1″ _module_preset=»default» global_colors_info=»{}»][et_pb_column type=»4_4″ _builder_version=»4.23.1″ _module_preset=»default» global_colors_info=»{}»][et_pb_text _builder_version=»4.23.4″ text_font=»|600||on|||||» text_text_color=»#FF716B» text_letter_spacing=»1px» text_line_height=»1.8em» header_font=»||||||||» background_layout=»dark» global_colors_info=»{}»]<\/p>\n

REACH 2.0 bidrar til at du kan lykkes med din markedsf\u00f8ring og dokumentere effekt.<\/span><\/p>\n

[\/et_pb_text][et_pb_divider color=»#FF716B» divider_weight=»4px» _builder_version=»4.16″ max_width=»80px» height=»4px» global_colors_info=»{}»][\/et_pb_divider][et_pb_text _builder_version=»4.25.2″ text_font=»SourceSansPro-Regular||||||||» text_text_color=»#494949″ text_line_height=»1.4em» link_font=»SourceSansPro-Regular||||on|||#186EF0|» link_text_color=»#186EF0″ header_2_font=»SourceSansPro-SemiBold||||||||» header_2_font_size=»36px» header_2_letter_spacing=»2px» header_2_line_height=»1.3em» header_3_font=»SourceSansPro-Regular|700|||||||» header_3_text_color=»#494949″ header_3_font_size=»34px» header_3_line_height=»1.3em» custom_margin=»||5px||false|false» custom_margin_tablet=»|0px|||false|false» custom_margin_phone=»||-10px||false|false» custom_margin_last_edited=»on|tablet» custom_padding=»|40px|||false|false» custom_padding_tablet=»|0px|||false|false» custom_padding_phone=»|0px|||false|false» custom_padding_last_edited=»on|tablet» hover_enabled=»0″ header_3_font_size_tablet=»» header_3_font_size_phone=»28px» header_3_font_size_last_edited=»on|phone» global_colors_info=»{}» sticky_enabled=»0″]<\/p>\n

Det at 53% av alle v\u00e5re visninger genereres av innloggede brukere,\u00a0 har bidratt til at vi har kunnet utvikle en metode for \u00e5 m\u00e5le dekningen av din kampanje i ekte mennesker<\/strong><\/em>, ikke unike brukere eller cookies.<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=»4.23.4″ _module_preset=»default» global_colors_info=»{}»][et_pb_column type=»4_4″ _builder_version=»4.23.4″ _module_preset=»default» global_colors_info=»{}»][et_pb_video src=»https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2024\/03\/Schibsted_reach.mp4″ _builder_version=»4.23.4″ _module_preset=»default» global_colors_info=»{}»][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=»1″ _builder_version=»4.23.1″ _module_preset=»default» background_color=»#f5f7fe» global_colors_info=»{}»][et_pb_row _builder_version=»4.23.1″ _module_preset=»default» min_height=»252.2px» custom_margin=»45px|auto||auto||» global_colors_info=»{}»][et_pb_column type=»4_4″ _builder_version=»4.23.1″ _module_preset=»default» global_colors_info=»{}»][et_pb_image src=»https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2024\/01\/Logo-Red-Black.png» align=»center» _builder_version=»4.23.1″ _module_preset=»default» background_color=»RGBA(255,255,255,0)» width=»74%» max_width=»75%» custom_margin=»20px||20px||true|false» custom_padding=»20px||20px||true|false» global_colors_info=»{}»][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=»1″ custom_padding_last_edited=»on|phone» admin_label=»walled garden» _builder_version=»4.16″ background_enable_image=»off» background_size=»contain» custom_margin=»-29px|||||» custom_padding=»31px|||35%||» custom_padding_tablet=»|10%||10%||true» custom_padding_phone=»|||» collapsed=»on» global_colors_info=»{}»][et_pb_row custom_padding_last_edited=»on|tablet» _builder_version=»4.16″ background_color=»#F8F6F5″ background_color_gradient_direction=»35deg» width=»100%» max_width=»100%» custom_margin=»35px|auto||auto||» custom_margin_last_edited=»off|desktop» custom_padding=»50px|5%|50px|5%|true|true» custom_padding_tablet=»|40px||40px||true» custom_padding_phone=»» animation_style=»fold» animation_direction=»left» animation_duration=»1500ms» animation_intensity_fold=»10%» animation_starting_opacity=»100%» box_shadow_style=»preset3″ box_shadow_vertical=»-5px» box_shadow_blur=»34px» box_shadow_color=»#EAE5E0″ use_custom_width=»on» width_unit=»off» custom_width_percent=»100%» global_colors_info=»{}»][et_pb_column type=»4_4″ _builder_version=»4.16″ custom_padding=»|||» global_colors_info=»{}» custom_padding__hover=»|||»][et_pb_text _builder_version=»4.16″ text_font=»|600||on|||||» text_text_color=»#FF716B» text_letter_spacing=»1px» text_line_height=»1.8em» header_font=»||||||||» background_layout=»dark» global_colors_info=»{}»]<\/p>\n

Schibsteds \u00f8kosystem av innloggede brukere gir 1.parts-data<\/p>\n

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53% av alle v\u00e5re visninger genereres av innloggede brukere\u00a0<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=»1″ fullwidth=»on» admin_label=»bakgrunn med innloggede» _builder_version=»4.16″ _module_preset=»default» background_color=»#30588E» background_image=»https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/11\/Schibsted_Mall_RGB_HighRes-1.png» parallax=»on» custom_padding=»||915px|||» collapsed=»on» global_colors_info=»{}»][\/et_pb_section][et_pb_section fb_built=»1″ module_id=»%22%22fremtidens-produkter%22%22″ _builder_version=»4.16″ _module_preset=»%22%22default%22%22″ background_color=»%22%22#F8F6F5%22%22″ custom_margin=»%22%22-108px|||||%22%22″ custom_padding=»%22%2240px|||||%22%22″ global_colors_info=»%22%22{}%22%22″][et_pb_row column_structure=»1_4,1_4,1_4,1_4″ use_custom_gutter=»on» gutter_width=»2″ make_equal=»on» _builder_version=»4.14.4″ _module_preset=»default» background_color=»RGBA(0,0,0,0)» custom_margin=»||30px||false|false» custom_padding=»0px||0px||false|false» global_module=»13475″ saved_tabs=»all» locked=»off» global_colors_info=»{}»][et_pb_column type=»1_4″ _builder_version=»4.16″ _module_preset=»default» background_color=»#FFFFFF» link_option_url=»https:\/\/schibstedforbusiness.com\/no\/schibsted-match» border_width_all=»1px» border_color_all=»#31312F» border_style_all=»dashed» global_colors_info=»{}»][et_pb_text _builder_version=»4.16″ _module_preset=»default» text_font=»SourceSansPro-Regular||||||||» text_text_color=»#494949″ text_line_height=»1.4em» header_3_font=»SourceSansPro-Regular|700|||||||» header_3_text_color=»#494949″ header_3_line_height=»1.2em» width=»100%» custom_margin_tablet=»||15px||false|false» custom_margin_phone=»||15px||false|false» custom_margin_last_edited=»on|tablet» custom_padding=»30px||0px||false|false» custom_padding_tablet=»|40px||40px|false|false» custom_padding_phone=»|40px|0px|40px|false|false» custom_padding_last_edited=»on|tablet» global_colors_info=»{}»]<\/p>\n

Schibsted Match<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=»4.16″ _module_preset=»default» text_font=»SourceSansPro-Regular||||||||» text_text_color=»#494949″ text_line_height=»1.4em» width=»100%» custom_margin=»-10px||-1px||false|false» custom_padding=»|20px|0px|20px|false|false» custom_padding_tablet=»|40px||40px|false|false» custom_padding_phone=»|40px||40px|false|false» custom_padding_last_edited=»on|phone» global_colors_info=»{}»]<\/p>\n

Tar du steget \u00e5 kombinerer kundeinformasjonen du besitter med Schibsteds f\u00f8rstepartsdata, f\u00e5r du en match selv Tinder vil v\u00e6re misunnelig p\u00e5.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=»4.16″ _module_preset=»default» text_font=»SourceSansPro-Regular||||||||» text_text_color=»#494949″ link_font=»SourceSansPro-Regular||||on|||RGBA(0,0,0,0)|» link_text_color=»#494949″ header_3_font=»SourceSansPro-Regular|700|||||||» header_3_text_color=»#494949″ header_3_font_size=»20px» text_orientation=»right» custom_margin=»||20px||false|false» custom_padding=»15px|30px|0px|30px|false|false» custom_padding_tablet=»50px||||false|false» custom_padding_phone=»» custom_padding_last_edited=»on|phone» global_colors_info=»{}»]<\/p>\n

Les mer >><\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=»1_4″ _builder_version=»4.16″ _module_preset=»default» background_color=»#FFFFFF» link_option_url=»https:\/\/schibstedforbusiness.com\/no\/finn-ditt-publikum» border_width_all=»1px» border_color_all=»#31312F» border_style_all=»dashed» global_colors_info=»{}»][et_pb_text _builder_version=»4.16″ _module_preset=»default» text_font=»SourceSansPro-Regular||||||||» text_text_color=»#494949″ text_line_height=»1.4em» header_3_font=»SourceSansPro-Regular|700|||||||» header_3_text_color=»#494949″ header_3_line_height=»1.2em» width=»100%» custom_padding=»30px||0px||false|false» custom_padding_tablet=»|40px||40px|false|false» custom_padding_phone=»|40px|0px|40px|false|false» custom_padding_last_edited=»on|tablet» global_colors_info=»{}»]<\/p>\n

Schibsteds datam\u00e5lgrupper<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=»4.16″ _module_preset=»default» text_font=»SourceSansPro-Regular||||||||» text_text_color=»#494949″ text_line_height=»1.4em» width=»100%» custom_margin=»-10px||2px||false|false» custom_padding=»|20px|0px|20px|false|false» custom_padding_tablet=»|40px||40px|false|false» custom_padding_phone=»|40px||40px|false|false» custom_padding_last_edited=»on|phone» global_colors_info=»{}»]<\/p>\n

Schibsted har det st\u00f8rste norske innloggede \u00f8kosystemet og et fantastisk grunnlag for m\u00e5lstyring basert p\u00e5 1.parts-data.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=»4.16″ _module_preset=»default» text_font=»SourceSansPro-Regular||||||||» text_text_color=»#494949″ link_font=»SourceSansPro-Regular||||on|||RGBA(0,0,0,0)|» link_text_color=»#494949″ header_3_font=»SourceSansPro-Regular|700|||||||» header_3_text_color=»#494949″ header_3_font_size=»20px» text_orientation=»right» custom_margin=»||20px||false|false» custom_padding=»15px|30px|0px|30px|false|false» custom_padding_tablet=»50px||||false|false» custom_padding_phone=»» custom_padding_last_edited=»on|phone» global_colors_info=»{}»]<\/p>\n

Les mer >><\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=»1_4″ _builder_version=»4.16″ _module_preset=»default» background_color=»#FFFFFF» link_option_url=»https:\/\/schibstedforbusiness.com\/no\/kontekstuell-markedsforing\/» border_width_all=»1px» border_color_all=»#31312F» border_style_all=»dashed» global_colors_info=»{}»][et_pb_text _builder_version=»4.16″ _module_preset=»default» text_font=»SourceSansPro-Regular||||||||» text_text_color=»#494949″ text_line_height=»1.4em» header_3_font=»SourceSansPro-Regular|700|||||||» header_3_text_color=»#494949″ header_3_line_height=»1.2em» width=»100%» custom_padding=»30px||0px||false|false» custom_padding_tablet=»|40px||40px|false|false» custom_padding_phone=»|40px|0px|40px|false|false» custom_padding_last_edited=»on|tablet» global_colors_info=»{}»]<\/p>\n

Kontekstuell annonsering<\/h3>\n

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Bruk kontekst for \u00e5 n\u00e5 brukere i rett modus – de som allerede leser relevant innhold for budskapet ditt<\/p>\n

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Les mer >><\/a><\/p>\n

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Logged-in Targeting<\/h3>\n

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Ved \u00e5\u00a0 styre din kampanje mot kun innloggede brukere f\u00e5r du bedre kontroll p\u00e5 hvor mange du n\u00e5r, hvor mange ganger og hvem de er!<\/p>\n

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Les mer >><\/a><\/p>\n

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V\u00e5r datastrategiER Din trygghetSchibsted representerer det st\u00f8rste norske innloggede \u00f8kosystemetSchibsteds datastrategi handler f\u00f8rst og fremst om \u00e5 muliggj\u00f8re det fulle potensialet p\u00e5 tvers av v\u00e5re medier. Vi skal utvikle de beste l\u00f8sningene og produktene for brukerne v\u00e5re; b\u00e5de lesere og annons\u00f8rer. Schibsted har i en \u00e5rrekke jobbet m\u00e5lrettet med \u00e5 \u00f8ke graden av innloggede brukere […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"yoast_head":"\nSchibsteds datastrategi - annonsering ved bruk av 1.partsdata og kontekst<\/title>\n<meta name=\"description\" content=\"Schibsteds merkevarer gir et fantastisk grunnlag for trygg og treffsikker f\u00f8rstepartsdata og kontekst. 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