{"id":13302,"date":"2021-12-10T13:51:56","date_gmt":"2021-12-10T12:51:56","guid":{"rendered":"https:\/\/schibstedforbusiness.com\/no\/?page_id=13302"},"modified":"2023-12-20T13:08:26","modified_gmt":"2023-12-20T12:08:26","slug":"keyword-matching","status":"publish","type":"page","link":"https:\/\/schibstedforbusiness.com\/no\/keyword-matching\/","title":{"rendered":"Keyword Matching"},"content":{"rendered":"

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KEYWORD MATCHING<\/h1>\n

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Ditt budskap i relevant kontekst<\/h3>\n

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Du setter noen keywords (ord, teamer eller fraser) som er relevante og kan knyttes til ditt budskap<\/p>\n

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Basert p\u00e5 dine keywords vises annonsen din sammen med relevante nyhetsartikler<\/p>\n

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Relevans, helt uten persondata<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=»4.16″ text_font=»||||||||» text_text_color=»#31312F» text_font_size=»16px» text_line_height=»2em» header_font=»||||||||» background_layout=»dark» locked=»off» global_colors_info=»{}»]<\/p>\n

Keyword Matching er et produkt fra Schibsted som muliggj\u00f8r at din annonse vises i en relevant redaksjonell kontekst for ditt budskap – helt uten persondata.
Ta eierskap til et tema, og bli hyper-relevant for de som leser artiklene som matcher budskapet ditt.<\/p>\n

Keyword Matching er et produkt som finnes p\u00e5 tvers av Schibsteds redaksjonelle nettsider; VG, Aftenposten, E24, Bergens Tidende, Stavanger Aftenblad, Tek.no, Godt.no og MinMote.<\/p>\n

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L\u00e6r mer:<\/b><\/p>\n

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Fordeler ved \u00e5 velge Schibsted >><\/a><\/p>\n

Dine annonser vises til personer i rett modus>><\/a><\/p>\n

Valg av keywords og priser >><\/a><\/p>\n

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Sier at annonser i en redaksjonell kontekst \u00f8ker kj\u00f8psintensjonen<\/h2>\n

[\/et_pb_text][et_pb_divider color=»#FF716B» divider_weight=»4px» _builder_version=»4.16″ max_width=»80px» height=»4px» locked=»off» global_colors_info=»{}»][\/et_pb_divider][et_pb_text _builder_version=»4.16″ text_font=»||||||||» text_text_color=»#31312F» text_font_size=»16px» text_line_height=»2em» link_font=»||||on||||» link_text_color=»#31312F» header_font=»||||||||» background_layout=»dark» locked=»off» global_colors_info=»{}»]<\/p>\n

I f\u00f8lge en unders\u00f8kelse utf\u00f8rt av IAB i 2020 \u00f8ker kj\u00f8psintensjonen n\u00e5r en annonse st\u00e5r i en redaksjonell kontekst.<\/p>\n

Unders\u00f8kelsen viser ogs\u00e5 at nesten 40% mener at annonsering i redaksjonell kontekst \u00f8ker tilliten deres til merkevaren.<\/p>\n

IAB sin unders\u00f8kelse kan du lese her >><\/a><\/p>\n

 <\/p>\n

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Hvorfor kj\u00f8pe Keyword Matching gjennom Schibsted<\/h2>\n

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Schibsted eier innholdet, noe som gir deg som annons\u00f8r flere fordeler<\/h3>\n

Vi har for eksempel tilgang p\u00e5 artikler f\u00f8r de er publisert, noe som gj\u00f8r at vi kan v\u00e6re rask ute \u00e5 matche ditt budskap. Du sparer tid og maksimerer potensialet for dekning.<\/p>\n

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Book garanterte kampanjer \u00e5 f\u00e5 prioritert tilgang p\u00e5 visninger – slik f\u00e5r du nok rekkevidde i \u00f8nsket kontekst<\/p>\n

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Keyword Matching benytter artikkeltags, noe som gj\u00f8r at temaer som er ikke nevnt direkte i artikkelteksten inkluderes. Ordet \u201cfotball\u201d nevnes ofte ikke i artikler om fotball. V\u00e5re journalister bruker artikkeltags for \u00e5 knytte riktige keywords mot artikkelen. Slik kan vi vise annonsen i rett kontekst, selv om selve ordet ikke er med i teksten<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=»2_5,3_5″ custom_padding_last_edited=»on|tablet» _builder_version=»4.16″ custom_margin=»21px|auto||auto||» custom_padding=»47px|||||» custom_padding_tablet=»0px||0px|» custom_padding_phone=»» global_colors_info=»{}»][et_pb_column type=»2_5″ _builder_version=»4.16″ custom_padding=»|||» global_colors_info=»{}» custom_padding__hover=»|||»][et_pb_blurb title=»Programmatisk» image=»https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2022\/01\/programmatisk.png» alt=»Kj\u00f8p keyword matching programmatisk i Schibsted» _builder_version=»4.16″ header_font=»|700||on|||||» header_text_color=»#FF716B» header_font_size=»22px» header_letter_spacing=»2px» header_line_height=»1.8em» body_font=»||||||||» body_text_color=»#31312F» body_font_size=»16px» body_line_height=»1.8em» background_color=»#F8F6F5″ text_orientation=»center» background_layout=»dark» min_height=»500px» custom_margin=»|68px|0px||false|false» custom_padding=»30px|16px|25px|16px||» animation_style=»fold» border_width_all=»6px» border_color_all=»RGBA(0,0,0,0)» global_colors_info=»{}»]<\/p>\n

Du kan integrere kj\u00f8pet med andre programmatiske kampanjer i den DSPen du allerede bruker. Du styrer frekvens, sparer tid p\u00e5 rapportering og kampanjeoppsett<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=»3_5″ _builder_version=»4.16″ _module_preset=»default» global_colors_info=»{}»][et_pb_image src=»https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2022\/01\/Keyword-matching-generell.png» title_text=»Keyword matching generell» _builder_version=»4.16″ _module_preset=»default» custom_padding=»107px|||||» global_colors_info=»{}»][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=»1″ module_id=»eksempler» _builder_version=»4.16″ _module_preset=»default» background_color=»#F8F6F5″ custom_padding=»2px|||||» global_colors_info=»{}»][et_pb_row custom_padding_last_edited=»on|desktop» _builder_version=»4.16″ custom_padding=»43px|||||» custom_padding_tablet=»||0px|» custom_padding_phone=»» global_colors_info=»{}»][et_pb_column type=»4_4″ _builder_version=»4.16″ custom_padding=»|||» global_colors_info=»{}» custom_padding__hover=»|||»][et_pb_divider color=»#FF716B» divider_weight=»4px» _builder_version=»4.16″ max_width=»80px» height=»4px» global_colors_info=»{}»][\/et_pb_divider][et_pb_text _builder_version=»4.16″ text_font=»||||||||» text_text_color=»#31312F» text_font_size=»16px» text_line_height=»2em» header_font=»||||||||» header_3_font=»SourceSansPro-SemiBold||||||||» header_3_text_color=»#31312F» header_4_text_color=»#31312F» background_layout=»dark» global_colors_info=»{}»]<\/p>\n

Dine annonser vises til brukere i rett modus for innholdet ditt<\/h3>\n

I Schibsted publiseres det 75 millioner leste artikler hver uke! Sannsynligheten er stor for at noe av dette innholdet er relevant for dine kunder. N\u00e5r noen leser om for eksempel elbiler eller restauranter er de i et ypperlig modus for relevante annonser. De har selv opps\u00f8kt dette innholdet og annonsen st\u00e5r i en troverdig kontekst p\u00e5 noen av Norges st\u00f8rste nyhetsnettsider.\u00a0<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=»4.16″ _module_preset=»default» custom_margin=»-15px|auto||auto||» custom_padding=»1px|||||» global_colors_info=»{}»][et_pb_column type=»4_4″ _builder_version=»4.16″ _module_preset=»default» global_colors_info=»{}»][et_pb_slider arrows_custom_color=»#31312F» dot_nav_custom_color=»#FF716B» _builder_version=»4.16″ _module_preset=»default» background_color=»RGBA(0,0,0,0)» background_enable_image=»off» background_size=»contain» min_height=»535px» custom_margin=»||0px||false|false» custom_padding=»||0px||false|false» global_colors_info=»{}»][et_pb_slide admin_title=»Rett modus» _builder_version=»4.16″ _module_preset=»default» background_enable_color=»off» background_image=»https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/12\/Ekstraslides-til-Q4-byra\u030apres-1.png» background_enable_image=»on» global_colors_info=»{}» sticky_transition=»on»][\/et_pb_slide][et_pb_slide _builder_version=»4.16″ _module_preset=»default» background_enable_color=»off» background_image=»https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/12\/Ekstraslides-til-Q4-byra\u030apres-2-1.png» background_enable_image=»on» global_colors_info=»{}» sticky_transition=»on»][\/et_pb_slide][et_pb_slide _builder_version=»4.16″ _module_preset=»default» background_enable_color=»off» background_image=»https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/12\/Ekstraslides-til-Q4-byra\u030apres-3-1.png» background_enable_image=»on» global_colors_info=»{}» sticky_transition=»on»][\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=»1″ module_id=»priser-formater» _builder_version=»4.14.4″ background_enable_image=»off» parallax=»on» custom_margin=»|||» custom_padding=»0px||1px|||» global_module=»13695″ saved_tabs=»all» locked=»off» global_colors_info=»{}»][et_pb_row _builder_version=»4.16″ _module_preset=»default» custom_padding=»45px||2px|||» global_colors_info=»{}»][et_pb_column type=»4_4″ _builder_version=»4.16″ _module_preset=»default» global_colors_info=»{}»][et_pb_text _builder_version=»4.16″ text_font=»||||||||» text_text_color=»#31312F» link_font=»||||on||||» link_text_color=»#31312F» header_font=»||||||||» header_2_font=»SourceSansPro-SemiBold||||||||» header_2_text_color=»#31312F» header_2_font_size=»36px» header_2_line_height=»1.3em» background_layout=»dark» header_2_font_size_tablet=»» header_2_font_size_phone=»28px» header_2_font_size_last_edited=»on|phone» locked=»off» global_colors_info=»{}»]<\/p>\n

Kj\u00f8p Keyword Matching<\/h2>\n

For mer informasjon kan du ta kontakt med din kunder\u00e5dgiver eller sende oss en foresp\u00f8rsel her >><\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=»1_2,1_2″ _builder_version=»4.16″ custom_padding=»9px|||||» custom_width_px=»1440px» global_colors_info=»{}»][et_pb_column type=»1_2″ _builder_version=»4.16″ custom_padding=»|||» global_colors_info=»{}» custom_padding__hover=»|||»][et_pb_blurb title=»STANDARDSEGMENT» _builder_version=»4.23.1″ header_font=»|700||on|||||» header_text_color=»#FF716B» header_font_size=»22px» header_letter_spacing=»2px» header_line_height=»1.8em» body_font=»||||||||» body_text_color=»#31312F» body_font_size=»16px» body_line_height=»1.8em» body_link_font=»||||||||» body_link_text_color=»#31312F» background_color=»#F8F6F5″ text_orientation=»center» background_layout=»dark» min_height=»100px» custom_margin=»2px||0px||false|false» custom_padding=»30px|16px|40px|16px||» animation_style=»fold» hover_enabled=»0″ border_width_all=»6px» border_color_all=»RGBA(0,0,0,0)» global_colors_info=»{}» sticky_enabled=»0″]<\/p>\n

Direkte p\u00e5slag: +35 CPM
<\/strong>Programmatisk p\u00e5slag: +10 CPM<\/strong><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=»1_2″ _builder_version=»4.16″ custom_padding=»|||» global_colors_info=»{}» custom_padding__hover=»|||»][et_pb_blurb title=»SKREDDERS\u00d8M» _builder_version=»4.16″ header_font=»|700||on|||||» header_text_color=»#FF716B» header_font_size=»22px» header_letter_spacing=»2px» header_line_height=»1.8em» body_font=»||||||||» body_text_color=»#31312F» body_font_size=»16px» body_line_height=»1.8em» background_color=»#F8F6F5″ text_orientation=»center» background_layout=»dark» min_height=»100px» custom_margin=»2px||0px||false|false» custom_padding=»30px|16px|40px|16px||» animation_style=»fold» border_width_all=»6px» border_color_all=»RGBA(0,0,0,0)» global_colors_info=»{}»]<\/p>\n

Direkte p\u00e5slag: +90 CPM
<\/strong>Programmatisk p\u00e5slag: +25 CPM<\/strong><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=»1″ module_id=»segmenter» _builder_version=»4.16″ _module_preset=»default» custom_padding=»2px|||||» global_colors_info=»{}»][et_pb_row _builder_version=»4.16″ _module_preset=»default» global_colors_info=»{}»][et_pb_column type=»4_4″ _builder_version=»4.16″ _module_preset=»default» global_colors_info=»{}»][et_pb_text _builder_version=»4.16″ text_font=»||||||||» text_text_color=»#31312F» link_font=»||||on||||» link_text_color=»#31312F» header_font=»||||||||» header_2_font=»SourceSansPro-SemiBold|600|||||||» header_2_text_color=»#31312F» header_2_font_size=»36px» header_2_line_height=»1.3em» background_layout=»dark» header_2_font_size_tablet=»36px» header_2_font_size_phone=»28px» header_2_font_size_last_edited=»on|phone» locked=»off» global_colors_info=»{}»]<\/p>\n

Standardsegmenter<\/h2>\n

V\u00e5re standardsegmenter er ferdig lagde segmenter basert p\u00e5 popul\u00e6re kategorier. Du kan enkelt velge en av disse segmentene, eller skreddersy ditt eget dersom ingen av de eksisterende matcher ditt budskap.<\/p>\n

Klikk p\u00e5 segmentet for \u00e5 lese mer<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=»1_5,1_5,1_5,1_5,1_5″ use_custom_gutter=»on» gutter_width=»2″ make_equal=»on» _builder_version=»4.16″ _module_preset=»default» background_color=»RGBA(0,0,0,0)» custom_margin=»||30px||false|false» custom_padding=»0px||0px||false|false» locked=»off» global_colors_info=»{}»][et_pb_column type=»1_5″ _builder_version=»4.16″ _module_preset=»default» background_color=»#F8F6F5″ link_option_url=»https:\/\/schibstedforbusiness.com\/no\/keyword-matching\/standardsegmenter\/#barekraft-miljo» global_colors_info=»{}» transform_styles__hover_enabled=»on|hover» transform_scale__hover_enabled=»on|hover» transform_translate__hover_enabled=»on|desktop» transform_rotate__hover_enabled=»on|desktop» transform_skew__hover_enabled=»on|desktop» transform_origin__hover_enabled=»on|desktop» transform_scale__hover=»90%|90%»][et_pb_image src=»https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2022\/01\/ecology-globe-nature-1.png» alt=»Segment milj\u00f8» title_text=»Keyword Matching segment» align=»center» _builder_version=»4.16″ _module_preset=»default» width=»20%» custom_margin=»50px||||false|false» global_colors_info=»{}»][\/et_pb_image][et_pb_text _builder_version=»4.16″ _module_preset=»default» text_font=»SourceSansPro-Regular||||||||» text_text_color=»#494949″ text_line_height=»1.4em» header_3_font=»SourceSansPro-Regular|700|||||||» header_3_text_align=»center» header_3_text_color=»#494949″ header_3_line_height=»1.2em» width=»100%» custom_margin=»||||false|false» custom_margin_tablet=»||15px||false|false» custom_margin_phone=»||15px||false|false» custom_margin_last_edited=»off|desktop» custom_padding=»0px|30px|3px|30px|false|false» custom_padding_tablet=»|40px||40px|false|false» custom_padding_phone=»|40px|0px|40px|false|false» custom_padding_last_edited=»off|desktop» global_colors_info=»{}»]<\/p>\n

B\u00e6rekraft og milj\u00f8<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=»1_5″ _builder_version=»4.16″ _module_preset=»default» background_color=»#F8F6F5″ link_option_url=»https:\/\/schibstedforbusiness.com\/no\/keyword-matching\/standardsegmenter\/#teknologi-digitalisering» global_colors_info=»{}» transform_styles__hover_enabled=»on|hover» transform_scale__hover_enabled=»on|hover» transform_translate__hover_enabled=»on|desktop» transform_rotate__hover_enabled=»on|desktop» transform_skew__hover_enabled=»on|desktop» transform_origin__hover_enabled=»on|desktop» transform_scale__hover=»90%|90%»][et_pb_image src=»https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2022\/01\/code-write.png» alt=»Segment teknologi» title_text=»Keyword Matching segment teknologi» align=»center» _builder_version=»4.16″ _module_preset=»default» width=»20%» custom_margin=»50px||||false|false» global_colors_info=»{}»][\/et_pb_image][et_pb_text _builder_version=»4.16″ _module_preset=»default» text_font=»SourceSansPro-Regular||||||||» text_text_color=»#494949″ text_line_height=»1.4em» header_3_font=»SourceSansPro-Regular|700|||||||» header_3_text_align=»center» header_3_text_color=»#494949″ header_3_line_height=»1.2em» width=»100%» custom_margin=»||||false|false» custom_margin_tablet=»||15px||false|false» custom_margin_phone=»||15px||false|false» custom_margin_last_edited=»off|desktop» custom_padding=»0px|30px|0px|30px|false|false» custom_padding_tablet=»|40px||40px|false|false» custom_padding_phone=»|40px|0px|40px|false|false» custom_padding_last_edited=»off|desktop» global_colors_info=»{}»]<\/p>\n

Teknologi og digitalisering<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=»1_5″ _builder_version=»4.16″ _module_preset=»default» background_color=»#F8F6F5″ link_option_url=»https:\/\/schibstedforbusiness.com\/no\/keyword-matching\/standardsegmenter\/#boligmarked-boliglan» global_colors_info=»{}» transform_styles__hover_enabled=»on|hover» transform_scale__hover_enabled=»on|hover» transform_translate__hover_enabled=»on|desktop» transform_rotate__hover_enabled=»on|desktop» transform_skew__hover_enabled=»on|desktop» transform_origin__hover_enabled=»on|desktop» transform_scale__hover=»90%|90%»][et_pb_image src=»https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2022\/01\/advertising-billboard-house.png» alt=»segment boligmarked og boligl\u00e5n» title_text=»Keyword Matching segment boligmarked og boligl\u00e5n» align=»center» _builder_version=»4.16″ _module_preset=»default» width=»20%» custom_margin=»50px||||false|false» global_colors_info=»{}»][\/et_pb_image][et_pb_text _builder_version=»4.16″ _module_preset=»default» text_font=»SourceSansPro-Regular||||||||» text_text_color=»#494949″ text_line_height=»1.4em» header_3_font=»SourceSansPro-Regular|700|||||||» header_3_text_align=»center» header_3_text_color=»#494949″ header_3_line_height=»1.2em» width=»100%» custom_margin=»||||false|false» custom_margin_tablet=»||15px||false|false» custom_margin_phone=»||15px||false|false» custom_margin_last_edited=»off|desktop» custom_padding=»0px|30px|3px|30px|false|false» custom_padding_tablet=»|40px||40px|false|false» custom_padding_phone=»|40px|0px|40px|false|false» custom_padding_last_edited=»off|desktop» global_colors_info=»{}»]<\/p>\n

Boligmarked og boligl\u00e5n<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=»1_5″ _builder_version=»4.16″ _module_preset=»default» background_color=»#F8F6F5″ link_option_url=»https:\/\/schibstedforbusiness.com\/no\/keyword-matching\/standardsegmenter\/#oppussing-interior» global_colors_info=»{}» transform_styles__hover_enabled=»on|hover» transform_scale__hover_enabled=»on|hover» transform_translate__hover_enabled=»on|desktop» transform_rotate__hover_enabled=»on|desktop» transform_skew__hover_enabled=»on|desktop» transform_origin__hover_enabled=»on|desktop» transform_scale__hover=»90%|90%»][et_pb_image src=»https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2022\/01\/chair-4.png» alt=»segment oppussing og interi\u00f8r» title_text=»Keyword Matching segment interi\u00f8r og oppussing» align=»center» _builder_version=»4.16″ _module_preset=»default» width=»20%» custom_margin=»50px||||false|false» global_colors_info=»{}»][\/et_pb_image][et_pb_text _builder_version=»4.16″ _module_preset=»default» text_font=»SourceSansPro-Regular||||||||» text_text_color=»#494949″ text_line_height=»1.4em» header_3_font=»SourceSansPro-Regular|700|||||||» header_3_text_align=»center» header_3_text_color=»#494949″ header_3_line_height=»1.2em» width=»100%» custom_margin=»||||false|false» custom_margin_tablet=»||15px||false|false» custom_margin_phone=»||15px||false|false» custom_margin_last_edited=»off|desktop» custom_padding=»0px|30px|1px|30px|false|false» custom_padding_tablet=»|40px||40px|false|false» custom_padding_phone=»|40px|0px|40px|false|false» custom_padding_last_edited=»off|desktop» global_colors_info=»{}»]<\/p>\n

Oppussing og interi\u00f8r<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=»1_5″ _builder_version=»4.16″ _module_preset=»default» background_color=»#F8F6F5″ link_option_url=»https:\/\/schibstedforbusiness.com\/no\/keyword-matching\/standardsegmenter\/#norgesferie-friluftsliv» global_colors_info=»{}» transform_styles__hover_enabled=»on|hover» transform_scale__hover_enabled=»on|hover» transform_translate__hover_enabled=»on|desktop» transform_rotate__hover_enabled=»on|desktop» transform_skew__hover_enabled=»on|desktop» transform_origin__hover_enabled=»on|desktop» transform_scale__hover=»90%|90%»][et_pb_image src=»https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/06\/Camping-Tent-Person.png» alt=»Keyword Matching segment friluft og norgesferie» title_text=»m\u00e5lstyring friluft» align=»center» _builder_version=»4.16″ _module_preset=»default» width=»20%» custom_margin=»50px||||false|false» global_colors_info=»{}»][\/et_pb_image][et_pb_text _builder_version=»4.16″ _module_preset=»default» text_font=»SourceSansPro-Regular||||||||» text_text_color=»#494949″ text_line_height=»1.4em» header_3_font=»SourceSansPro-Regular|700|||||||» header_3_text_align=»center» header_3_text_color=»#494949″ header_3_line_height=»1.2em» width=»100%» custom_margin=»||||false|false» custom_margin_tablet=»||15px||false|false» custom_margin_phone=»||15px||false|false» custom_margin_last_edited=»off|desktop» custom_padding=»0px|30px|18px|30px|false|false» custom_padding_tablet=»|40px||40px|false|false» custom_padding_phone=»|40px|0px|40px|false|false» custom_padding_last_edited=»off|desktop» global_colors_info=»{}»]<\/p>\n

Norgesferie og friluftsliv<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=»1_5,1_5,1_5,1_5,1_5″ use_custom_gutter=»on» gutter_width=»2″ make_equal=»on» _builder_version=»4.16″ _module_preset=»default» background_color=»RGBA(0,0,0,0)» custom_margin=»||30px||false|false» custom_padding=»0px||0px||false|false» locked=»off» global_colors_info=»{}»][et_pb_column type=»1_5″ _builder_version=»4.16″ _module_preset=»default» background_color=»#F8F6F5″ link_option_url=»https:\/\/schibstedforbusiness.com\/no\/keyword-matching\/standardsegmenter\/#mat-restauranter» global_colors_info=»{}» transform_styles__hover_enabled=»on|hover» transform_scale__hover_enabled=»on|hover» transform_translate__hover_enabled=»on|desktop» transform_rotate__hover_enabled=»on|desktop» transform_skew__hover_enabled=»on|desktop» transform_origin__hover_enabled=»on|desktop» transform_scale__hover=»90%|90%»][et_pb_image src=»https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/06\/dinner-dining-24px.png» alt=»Keyword Matching segment mat og restauranter» title_text=»m\u00e5lstyring mat» align=»center» _builder_version=»4.16″ _module_preset=»default» width=»20%» custom_margin=»50px||||false|false» global_colors_info=»{}»][\/et_pb_image][et_pb_text _builder_version=»4.16″ _module_preset=»default» text_font=»SourceSansPro-Regular||||||||» text_text_color=»#494949″ text_line_height=»1.4em» header_3_font=»SourceSansPro-Regular|700|||||||» header_3_text_align=»center» header_3_text_color=»#494949″ header_3_line_height=»1.2em» width=»100%» custom_margin=»||||false|false» custom_padding=»0px|30px|18px|30px|false|false» global_colors_info=»{}»]<\/p>\n

Mat og restauranter<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=»1_5″ _builder_version=»4.16″ _module_preset=»default» background_color=»#F8F6F5″ link_option_url=»https:\/\/schibstedforbusiness.com\/no\/keyword-matching\/standardsegmenter\/#familieliv» global_colors_info=»{}» transform_styles__hover_enabled=»on|hover» transform_scale__hover_enabled=»on|hover» transform_translate__hover_enabled=»on|desktop» transform_rotate__hover_enabled=»on|desktop» transform_skew__hover_enabled=»on|desktop» transform_origin__hover_enabled=»on|desktop» transform_scale__hover=»90%|90%»][et_pb_image src=»https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/06\/Family-Children.png» alt=»Keyword Matching segment familieliv» title_text=»Barnefamilie m\u00e5lstyring» align=»center» _builder_version=»4.16″ _module_preset=»default» width=»20%» custom_margin=»50px||||false|false» global_colors_info=»{}»][\/et_pb_image][et_pb_text _builder_version=»4.16″ _module_preset=»default» text_font=»SourceSansPro-Regular||||||||» text_text_color=»#494949″ text_line_height=»1.4em» header_3_font=»SourceSansPro-Regular|700|||||||» header_3_text_align=»center» header_3_text_color=»#494949″ header_3_line_height=»1.2em» width=»100%» custom_margin=»||||false|false» custom_padding=»0px|30px|18px|30px|false|false» global_colors_info=»{}»]<\/p>\n

Familieliv<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=»1_5″ _builder_version=»4.16″ _module_preset=»default» background_color=»#F8F6F5″ link_option_url=»https:\/\/schibstedforbusiness.com\/no\/keyword-matching\/standardsegmenter\/#underholdning» global_colors_info=»{}» transform_styles__hover_enabled=»on|hover» transform_scale__hover_enabled=»on|hover» transform_translate__hover_enabled=»on|desktop» transform_rotate__hover_enabled=»on|desktop» transform_skew__hover_enabled=»on|desktop» transform_origin__hover_enabled=»on|desktop» transform_scale__hover=»90%|90%»][et_pb_image src=»https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/06\/Modern-Music-Guitar.png» alt=»Keyword Matching segment underholdning» title_text=»Underholdning» align=»center» _builder_version=»4.16″ _module_preset=»default» width=»20%» custom_margin=»50px||||false|false» global_colors_info=»{}»][\/et_pb_image][et_pb_text _builder_version=»4.16″ _module_preset=»default» text_font=»SourceSansPro-Regular||||||||» text_text_color=»#494949″ text_line_height=»1.4em» header_3_font=»SourceSansPro-Regular|700|||||||» header_3_text_align=»center» header_3_text_color=»#494949″ header_3_line_height=»1.2em» width=»100%» custom_margin=»||||false|false» custom_padding=»0px|30px|18px|30px|false|false» global_colors_info=»{}»]<\/p>\n

Underholdning<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=»1_5″ _builder_version=»4.16″ _module_preset=»default» background_color=»#F8F6F5″ link_option_url=»https:\/\/schibstedforbusiness.com\/no\/keyword-matching\/standardsegmenter\/#elbil-hybridbil» global_colors_info=»{}» transform_styles__hover_enabled=»on|hover» transform_scale__hover_enabled=»on|hover» transform_translate__hover_enabled=»on|desktop» transform_rotate__hover_enabled=»on|desktop» transform_skew__hover_enabled=»on|desktop» transform_origin__hover_enabled=»on|desktop» transform_scale__hover=»90%|90%»][et_pb_image src=»https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/06\/electric-car-round-24px.png» alt=»Keyword Matching segment elbil» title_text=»m\u00e5lstyring elbil» align=»center» _builder_version=»4.16″ _module_preset=»default» width=»20%» custom_margin=»50px||||false|false» global_colors_info=»{}»][\/et_pb_image][et_pb_text _builder_version=»4.16″ _module_preset=»default» text_font=»SourceSansPro-Regular||||||||» text_text_color=»#494949″ text_line_height=»1.4em» header_3_font=»SourceSansPro-Regular|700|||||||» header_3_text_align=»center» header_3_text_color=»#494949″ header_3_line_height=»1.2em» width=»100%» custom_margin=»||||false|false» custom_padding=»0px|30px|18px|30px|false|false» global_colors_info=»{}»]<\/p>\n

Elbil og hybridbil<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=»1_5″ _builder_version=»4.16″ _module_preset=»default» background_color=»#F8F6F5″ link_option_url=»https:\/\/schibstedforbusiness.com\/no\/keyword-matching\/standardsegmenter\/#trening-kosthold» global_colors_info=»{}» transform_styles__hover_enabled=»on|hover» transform_scale__hover_enabled=»on|hover» transform_translate__hover_enabled=»on|desktop» transform_rotate__hover_enabled=»on|desktop» transform_skew__hover_enabled=»on|desktop» transform_origin__hover_enabled=»on|desktop» transform_scale__hover=»90%|90%»][et_pb_image src=»https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2022\/01\/fitness-weightlift.png» alt=»Segment trening» title_text=»Keyword Matching segment trening» align=»center» _builder_version=»4.16″ _module_preset=»default» width=»20%» custom_margin=»50px||||false|false» global_colors_info=»{}»][\/et_pb_image][et_pb_text _builder_version=»4.16″ _module_preset=»default» text_font=»SourceSansPro-Regular||||||||» text_text_color=»#494949″ text_line_height=»1.4em» header_3_font=»SourceSansPro-Regular|700|||||||» header_3_text_align=»center» header_3_text_color=»#494949″ header_3_line_height=»1.2em» width=»100%» custom_margin=»||||false|false» custom_padding=»0px|30px|18px|30px|false|false» global_colors_info=»{}»]<\/p>\n

Trening og kosthold<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=»1_5,1_5,1_5,1_5,1_5″ use_custom_gutter=»on» gutter_width=»2″ make_equal=»on» _builder_version=»4.16″ _module_preset=»default» background_color=»RGBA(0,0,0,0)» custom_margin=»||30px||false|false» custom_padding=»0px||0px||false|false» locked=»off» global_colors_info=»{}»][et_pb_column type=»1_5″ _builder_version=»4.16″ _module_preset=»default» background_color=»#F8F6F5″ link_option_url=»https:\/\/schibstedforbusiness.com\/no\/keyword-matching\/standardsegmenter\/#olje-gass» global_colors_info=»{}» transform_styles__hover_enabled=»on|hover» transform_scale__hover_enabled=»on|hover» transform_translate__hover_enabled=»on|desktop» transform_rotate__hover_enabled=»on|desktop» transform_skew__hover_enabled=»on|desktop» transform_origin__hover_enabled=»on|desktop» transform_scale__hover=»90%|90%»][et_pb_image src=»https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2022\/01\/fossil-energy-gas-latern.png» alt=»Segment olje og gass» title_text=»Keyword Matching segment olje og gass» align=»center» _builder_version=»4.16″ _module_preset=»default» width=»20%» custom_margin=»50px||||false|false» global_colors_info=»{}»][\/et_pb_image][et_pb_text _builder_version=»4.16″ _module_preset=»default» text_font=»SourceSansPro-Regular||||||||» text_text_color=»#494949″ text_line_height=»1.4em» header_3_font=»SourceSansPro-Regular|700|||||||» header_3_text_align=»center» header_3_text_color=»#494949″ header_3_line_height=»1.2em» width=»100%» custom_margin=»||||false|false» custom_padding=»0px|30px|18px|30px|false|false» global_colors_info=»{}»]<\/p>\n

Olje og gass<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=»1_5″ _builder_version=»4.16″ _module_preset=»default» background_color=»#F8F6F5″ link_option_url=»https:\/\/schibstedforbusiness.com\/no\/keyword-matching\/standardsegmenter\/#sparing» global_colors_info=»{}» transform_styles__hover_enabled=»on|hover» transform_scale__hover_enabled=»on|hover» transform_translate__hover_enabled=»on|desktop» transform_rotate__hover_enabled=»on|desktop» transform_skew__hover_enabled=»on|desktop» transform_origin__hover_enabled=»on|desktop» transform_scale__hover=»90%|90%»][et_pb_image src=»https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/06\/Single-Neutral-Actions-Money.png» alt=»Keyword Matching segment sparing» title_text=»\u00d8konomi m\u00e5lstyring sparing» align=»center» _builder_version=»4.16″ _module_preset=»default» width=»20%» custom_margin=»50px||||false|false» global_colors_info=»{}»][\/et_pb_image][et_pb_text _builder_version=»4.16″ _module_preset=»default» text_font=»SourceSansPro-Regular||||||||» text_text_color=»#494949″ text_line_height=»1.4em» header_3_font=»SourceSansPro-Regular|700|||||||» header_3_text_align=»center» header_3_text_color=»#494949″ header_3_line_height=»1.2em» width=»100%» custom_margin=»||||false|false» custom_padding=»0px|30px|18px|30px|false|false» global_colors_info=»{}»]<\/p>\n

Sparing<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=»1_5″ _builder_version=»4.16″ _module_preset=»default» background_color=»#F8F6F5″ link_option_url=»https:\/\/schibstedforbusiness.com\/no\/keyword-matching\/standardsegmenter\/#okonomi-finans» global_colors_info=»{}» transform_styles__hover_enabled=»on|hover» transform_scale__hover_enabled=»on|hover» transform_translate__hover_enabled=»on|desktop» transform_rotate__hover_enabled=»on|desktop» transform_skew__hover_enabled=»on|desktop» transform_origin__hover_enabled=»on|desktop» transform_scale__hover=»90%|90%»][et_pb_image src=»https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/06\/Performance-Money-Increase.png» alt=»Keyword Matching segment okonomi og finans» title_text=»m\u00e5lstyring personlig \u00f8konomi» align=»center» _builder_version=»4.16″ _module_preset=»default» width=»20%» custom_margin=»50px||||false|false» global_colors_info=»{}»][\/et_pb_image][et_pb_text _builder_version=»4.16″ _module_preset=»default» text_font=»SourceSansPro-Regular||||||||» text_text_color=»#494949″ text_line_height=»1.4em» header_3_font=»SourceSansPro-Regular|700|||||||» header_3_text_align=»center» header_3_text_color=»#494949″ header_3_line_height=»1.2em» width=»100%» custom_margin=»||||false|false» custom_padding=»0px|30px|18px|30px|false|false» global_colors_info=»{}»]<\/p>\n

\u00d8konomi og finans<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=»1_5″ _builder_version=»4.16″ _module_preset=»default» background_color=»#F8F6F5″ link_option_url=»https:\/\/schibstedforbusiness.com\/no\/keyword-matching\/standardsegmenter\/#mote-klar» global_colors_info=»{}» transform_styles__hover_enabled=»on|hover» transform_scale__hover_enabled=»on|hover» transform_translate__hover_enabled=»on|desktop» transform_rotate__hover_enabled=»on|desktop» transform_skew__hover_enabled=»on|desktop» transform_origin__hover_enabled=»on|desktop» transform_scale__hover=»90%|90%»][et_pb_image src=»https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/06\/Dressing-Hanger-1.png» alt=»Keyword Matching segment kl\u00e6r og mote» title_text=»m\u00e5lstyring kl\u00e6r mote» align=»center» _builder_version=»4.16″ _module_preset=»default» width=»20%» custom_margin=»50px||||false|false» global_colors_info=»{}»][\/et_pb_image][et_pb_text _builder_version=»4.16″ _module_preset=»default» text_font=»SourceSansPro-Regular||||||||» text_text_color=»#494949″ text_line_height=»1.4em» header_3_font=»SourceSansPro-Regular|700|||||||» header_3_text_align=»center» header_3_text_color=»#494949″ header_3_line_height=»1.2em» width=»100%» custom_margin=»||||false|false» custom_padding=»0px|30px|18px|30px|false|false» global_colors_info=»{}»]<\/p>\n

Mote og kl\u00e6r<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=»1_5″ _builder_version=»4.16″ _module_preset=»default» background_color=»#F8F6F5″ link_option_url=»https:\/\/schibstedforbusiness.com\/no\/keyword-matching\/standardsegmenter\/#hytter-hytteliv» global_colors_info=»{}» transform_styles__hover_enabled=»on|hover» transform_scale__hover_enabled=»on|hover» transform_translate__hover_enabled=»on|desktop» transform_rotate__hover_enabled=»on|desktop» transform_skew__hover_enabled=»on|desktop» transform_origin__hover_enabled=»on|desktop» transform_scale__hover=»90%|90%»][et_pb_image src=»https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2022\/01\/house-nature.png» alt=»Segment hytte og hytteliv» title_text=»Keyword Matching segment hytte og hytteliv» align=»center» _builder_version=»4.16″ _module_preset=»default» width=»20%» custom_margin=»50px||||false|false» global_colors_info=»{}»][\/et_pb_image][et_pb_text _builder_version=»4.16″ _module_preset=»default» text_font=»SourceSansPro-Regular||||||||» text_text_color=»#494949″ text_line_height=»1.4em» header_3_font=»SourceSansPro-Regular|700|||||||» header_3_text_align=»center» header_3_text_color=»#494949″ header_3_line_height=»1.2em» width=»100%» custom_margin=»||||false|false» custom_padding=»0px|30px|18px|30px|false|false» global_colors_info=»{}»]<\/p>\n

Hytte og hytteliv<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=»1_5,1_5,1_5,1_5,1_5″ use_custom_gutter=»on» gutter_width=»2″ make_equal=»on» _builder_version=»4.17.4″ _module_preset=»default» background_color=»RGBA(0,0,0,0)» custom_margin=»||30px||false|false» custom_padding=»0px||0px||false|false» locked=»off» global_colors_info=»{}»][et_pb_column type=»1_5″ _builder_version=»4.17.4″ _module_preset=»default» background_color=»#F8F6F5″ link_option_url=»https:\/\/schibstedforbusiness.com\/no\/keyword-matching\/standardsegmenter\/#jul» global_colors_info=»{}» transform_styles__hover_enabled=»on|hover» transform_scale__hover_enabled=»on|hover» transform_translate__hover_enabled=»on|desktop» transform_rotate__hover_enabled=»on|desktop» transform_skew__hover_enabled=»on|desktop» transform_origin__hover_enabled=»on|desktop» transform_scale__hover=»90%|90%»][et_pb_image src=»https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2022\/01\/christmas-tree-ornament.png» alt=»Segment jul» title_text=»Keyword Matching segment jul» align=»center» _builder_version=»4.16″ _module_preset=»default» width=»20%» custom_margin=»50px||||false|false» global_colors_info=»{}»][\/et_pb_image][et_pb_text _builder_version=»4.16″ _module_preset=»default» text_font=»SourceSansPro-Regular||||||||» text_text_color=»#494949″ text_line_height=»1.4em» header_3_font=»SourceSansPro-Regular|700|||||||» header_3_text_align=»center» header_3_text_color=»#494949″ header_3_line_height=»1.2em» width=»100%» custom_margin=»||||false|false» custom_padding=»0px|30px|18px|30px|false|false» global_colors_info=»{}»]<\/p>\n

Jul<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=»1_5″ _builder_version=»4.17.4″ _module_preset=»default» background_color=»#F8F6F5″ link_option_url=»https:\/\/schibstedforbusiness.com\/no\/keyword-matching\/standardsegmenter\/#kultur» global_colors_info=»{}» transform_styles__hover_enabled=»on|hover» transform_scale__hover_enabled=»on|hover» transform_translate__hover_enabled=»on|desktop» transform_rotate__hover_enabled=»on|desktop» transform_skew__hover_enabled=»on|desktop» transform_origin__hover_enabled=»on|desktop» transform_scale__hover=»90%|90%»][et_pb_image src=»https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2022\/06\/show-theater-masks.png» alt=»Segment jul» title_text=»show-theater-masks» align=»center» _builder_version=»4.17.4″ _module_preset=»default» width=»20%» custom_margin=»50px||||false|false» global_colors_info=»{}»][\/et_pb_image][et_pb_text _builder_version=»4.17.4″ _module_preset=»default» text_font=»SourceSansPro-Regular||||||||» text_text_color=»#494949″ text_line_height=»1.4em» header_3_font=»SourceSansPro-Regular|700|||||||» header_3_text_align=»center» header_3_text_color=»#494949″ header_3_line_height=»1.2em» width=»100%» custom_margin=»||||false|false» custom_padding=»0px|30px|18px|30px|false|false» global_colors_info=»{}»]<\/p>\n

Kultur<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=»1_5″ _builder_version=»4.17.4″ _module_preset=»default» background_color=»#F8F6F5″ link_option_url=»https:\/\/schibstedforbusiness.com\/no\/keyword-matching\/standardsegmenter\/#reise» global_colors_info=»{}» transform_styles__hover_enabled=»on|hover» transform_scale__hover_enabled=»on|hover» transform_translate__hover_enabled=»on|desktop» transform_rotate__hover_enabled=»on|desktop» transform_skew__hover_enabled=»on|desktop» transform_origin__hover_enabled=»on|desktop» transform_scale__hover=»90%|90%»][et_pb_image src=»https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2022\/06\/plane-trip-international.png» alt=»Segment jul» title_text=»plane-trip-international» align=»center» _builder_version=»4.17.4″ _module_preset=»default» width=»20%» custom_margin=»50px||||false|false» global_colors_info=»{}»][\/et_pb_image][et_pb_text _builder_version=»4.17.4″ _module_preset=»default» text_font=»SourceSansPro-Regular||||||||» text_text_color=»#494949″ text_line_height=»1.4em» header_3_font=»SourceSansPro-Regular|700|||||||» header_3_text_align=»center» header_3_text_color=»#494949″ header_3_line_height=»1.2em» width=»100%» custom_margin=»||||false|false» custom_padding=»0px|30px|18px|30px|false|false» global_colors_info=»{}»]<\/p>\n

Reise<\/h3>\n

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Generasjon Z<\/h3>\n

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Fremtidens produkter baserer seg p\u00e5 kontekst og 1.parts-data<\/b><\/h3>\n

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Schibsted Match<\/h3>\n

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Tar du steget \u00e5 kombinerer kundeinformasjonen du besitter med Schibsteds f\u00f8rstepartsdata, f\u00e5r du en match selv Tinder vil v\u00e6re misunnelig p\u00e5.<\/p>\n

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Les mer >><\/a><\/p>\n

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Schibsteds datam\u00e5lgrupper<\/h3>\n

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Schibsted har det st\u00f8rste norske innloggede \u00f8kosystemet og et fantastisk grunnlag for m\u00e5lstyring basert p\u00e5 1.parts-data.<\/p>\n

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Les mer >><\/a><\/p>\n

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Kontekstuell annonsering<\/h3>\n

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Bruk kontekst for \u00e5 n\u00e5 brukere i rett modus – de som allerede leser relevant innhold for budskapet ditt<\/p>\n

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Les mer >><\/a><\/p>\n

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Logged-in Targeting<\/h3>\n

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Ved \u00e5\u00a0 styre din kampanje mot kun innloggede brukere f\u00e5r du bedre kontroll p\u00e5 hvor mange du n\u00e5r, hvor mange ganger og hvem de er!<\/p>\n

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Les mer >><\/a><\/p>\n

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KEYWORD MATCHINGDitt budskap i relevant kontekstDu setter noen keywords (ord, teamer eller fraser) som er relevante og kan knyttes til ditt budskapBasert p\u00e5 dine keywords vises annonsen din sammen med relevante nyhetsartiklerRelevans, helt uten persondataKeyword Matching er et produkt fra Schibsted som muliggj\u00f8r at din annonse vises i en relevant redaksjonell kontekst for ditt budskap […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"yoast_head":"\nKeyword Matching - n\u00e5 kunder i rett modus via kontekstuell annonsering<\/title>\n<meta name=\"description\" content=\"Keyword Matching er et annonseprodukt som gj\u00f8r at du kan knytte din annonse og budskap til relevant redaksjonelt innhold\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/schibstedforbusiness.com\/no\/keyword-matching\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keyword Matching - 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