{"id":14766,"date":"2022-02-22T10:59:46","date_gmt":"2022-02-22T09:59:46","guid":{"rendered":"https:\/\/schibstedforbusiness.com\/no\/?page_id=14766"},"modified":"2022-08-09T14:59:39","modified_gmt":"2022-08-09T12:59:39","slug":"innsikt","status":"publish","type":"page","link":"https:\/\/schibstedforbusiness.com\/no\/innsikt\/","title":{"rendered":"Innsikt og Effektrapportering"},"content":{"rendered":"<p>[et_pb_section fb_built=&raquo;1&#8243; custom_padding_last_edited=&raquo;on|desktop&raquo; admin_label=&raquo;Header&raquo; _builder_version=&raquo;4.16&#8243; background_color=&raquo;#30588E&raquo; background_color_gradient_direction=&raquo;87deg&raquo; background_enable_image=&raquo;off&raquo; parallax=&raquo;on&raquo; min_height=&raquo;100px&raquo; custom_margin=&raquo;||-6px|||&raquo; custom_padding=&raquo;7vw||0vw||false|false&raquo; custom_padding_tablet=&raquo;100px||100px||true&raquo; custom_padding_phone=&raquo;||||true&raquo; bottom_divider_height=&raquo;35px&raquo; bottom_divider_flip=&raquo;horizontal&raquo; bottom_divider_arrangement=&raquo;above_content&raquo; bottom_divider_height_tablet=&raquo;150px&raquo; bottom_divider_height_phone=&raquo;110px&raquo; bottom_divider_height_last_edited=&raquo;on|phone&raquo; saved_tabs=&raquo;all&raquo; locked=&raquo;off&raquo; collapsed=&raquo;on&raquo; global_colors_info=&raquo;{}&raquo;][et_pb_row _builder_version=&raquo;4.16&#8243; custom_margin=&raquo;-35px|auto||auto||&raquo; custom_padding=&raquo;9px||0px|||&raquo; global_colors_info=&raquo;{}&raquo;][et_pb_column type=&raquo;4_4&#8243; _builder_version=&raquo;4.16&#8243; custom_padding=&raquo;|||&raquo; global_colors_info=&raquo;{}&raquo; custom_padding__hover=&raquo;|||&raquo;][et_pb_text _builder_version=&raquo;4.16&#8243; text_font=&raquo;||||||||&raquo; text_font_size=&raquo;16px&raquo; text_line_height=&raquo;1.8em&raquo; header_font=&raquo;|700|||||||&raquo; header_text_align=&raquo;center&raquo; header_font_size=&raquo;80px&raquo; header_line_height=&raquo;1.2em&raquo; header_2_font_size=&raquo;24px&raquo; header_3_font=&raquo;|700||on|||||&raquo; header_3_text_align=&raquo;center&raquo; header_3_text_color=&raquo;#FFFFFF&raquo; header_3_font_size=&raquo;38px&raquo; header_3_letter_spacing=&raquo;10px&raquo; header_3_line_height=&raquo;1.3em&raquo; text_orientation=&raquo;center&raquo; background_layout=&raquo;dark&raquo; module_alignment=&raquo;center&raquo; custom_padding=&raquo;||0px|||&raquo; text_font_size_last_edited=&raquo;off|desktop&raquo; header_font_size_tablet=&raquo;40px&raquo; header_font_size_phone=&raquo;32px&raquo; header_font_size_last_edited=&raquo;on|phone&raquo; header_3_font_size_tablet=&raquo;16px&raquo; header_3_font_size_phone=&raquo;14px&raquo; header_3_font_size_last_edited=&raquo;on|phone&raquo; header_3_letter_spacing_tablet=&raquo;5px&raquo; header_3_letter_spacing_phone=&raquo;&raquo; header_3_letter_spacing_last_edited=&raquo;on|tablet&raquo; locked=&raquo;off&raquo; global_colors_info=&raquo;{}&raquo;]<\/p>\n<h3>Innsikt og effektrapportering<\/h3>\n<p>[\/et_pb_text][et_pb_image src=&raquo;https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/11\/Schibsted-logo-500&#215;100-1.png&raquo; alt=&raquo;Schibsted logo &raquo; title_text=&raquo;Schibsted &raquo; align=&raquo;center&raquo; _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; width=&raquo;29%&raquo; global_colors_info=&raquo;{}&raquo;][\/et_pb_image][et_pb_image src=&raquo;https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2022\/02\/Schibsted_Illustration_RGB_Legal_Bases-1.png&raquo; alt=&raquo;Innsikt og effektrapportering&raquo; title_text=&raquo;Innsikt og effektrapportering&raquo; align=&raquo;center&raquo; _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; width=&raquo;73%&raquo; custom_margin=&raquo;||-150px||false|false&raquo; custom_padding=&raquo;||0px|||&raquo; global_colors_info=&raquo;{}&raquo;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&raquo;1&#8243; module_id=&raquo;okosystem&raquo; _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; background_color=&raquo;#F8F6F5&#8243; background_enable_image=&raquo;off&raquo; custom_padding=&raquo;132px||37px|||&raquo; collapsed=&raquo;on&raquo; global_colors_info=&raquo;{}&raquo;][et_pb_row _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; global_colors_info=&raquo;{}&raquo;][et_pb_column type=&raquo;4_4&#8243; _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; global_colors_info=&raquo;{}&raquo;][et_pb_text content_last_edited=&raquo;off|desktop&raquo; _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; text_font=&raquo;SourceSansPro-Regular||||||||&raquo; text_text_color=&raquo;#494949&#8243; text_font_size=&raquo;18px&raquo; text_line_height=&raquo;1.4em&raquo; link_font=&raquo;SourceSansPro-Regular||||on|||#186EF0|&raquo; link_text_color=&raquo;#186EF0&#8243; header_3_font=&raquo;SourceSansPro-Regular|700|||||||&raquo; header_3_text_color=&raquo;#494949&#8243; header_3_font_size=&raquo;34px&raquo; header_3_line_height=&raquo;1.3em&raquo; custom_margin=&raquo;||5px||false|false&raquo; custom_margin_tablet=&raquo;|0px|||false|false&raquo; custom_margin_phone=&raquo;||-10px||false|false&raquo; custom_margin_last_edited=&raquo;on|tablet&raquo; custom_padding=&raquo;|40px|||false|false&raquo; custom_padding_tablet=&raquo;|0px|||false|false&raquo; custom_padding_phone=&raquo;|0px|||false|false&raquo; custom_padding_last_edited=&raquo;on|tablet&raquo; header_3_font_size_tablet=&raquo;&raquo; header_3_font_size_phone=&raquo;28px&raquo; header_3_font_size_last_edited=&raquo;on|phone&raquo; locked=&raquo;off&raquo; global_colors_info=&raquo;{}&raquo;]<\/p>\n<h3 style=\"text-align: center;\">Hva er en kampanje uten innsikt og m\u00e5ling av effekt?<\/h3>\n<p style=\"text-align: center;\">For at du skal oppn\u00e5 best mulige resultater er det viktig med m\u00e5ling og optimalisering underveis, og i Schibsted er vi sv\u00e6rt opptatt av \u00e5 m\u00e5le effekt. I tillegg til \u00e5 m\u00e5le resultatene p\u00e5 kampanjene dine f\u00f8lger vi ogs\u00e5 tendenser i markedet og effekten av v\u00e5re egne produkter, slik at vi kan bli bedre r\u00e5dgivere for deg.\u00a0<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&raquo;1_2,1_2&#8243; _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; width=&raquo;100%&raquo; custom_padding=&raquo;26px|||||&raquo; global_colors_info=&raquo;{}&raquo;][et_pb_column type=&raquo;1_2&#8243; _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; background_color=&raquo;#FFFFFF&raquo; border_radii=&raquo;on|5px|5px|5px|5px&raquo; box_shadow_style=&raquo;preset1&#8243; global_colors_info=&raquo;{}&raquo;][et_pb_text content_last_edited=&raquo;off|desktop&raquo; _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; text_font=&raquo;SourceSansPro-SemiBold|||on|||||&raquo; text_text_color=&raquo;#FF716B&raquo; text_font_size=&raquo;24px&raquo; text_letter_spacing=&raquo;1px&raquo; text_line_height=&raquo;1.8em&raquo; link_font=&raquo;SourceSansPro-Regular||||on|||#31312F|solid&raquo; link_text_color=&raquo;#31312F&raquo; link_font_size=&raquo;15px&raquo; link_line_height=&raquo;1.4em&raquo; header_3_font=&raquo;SourceSansPro-Regular|700|||||||&raquo; header_3_text_color=&raquo;#494949&#8243; header_3_font_size=&raquo;20px&raquo; header_3_line_height=&raquo;1.2em&raquo; custom_margin=&raquo;35px|0px|3px||false|false&raquo; custom_margin_tablet=&raquo;|0px|||false|false&raquo; custom_margin_phone=&raquo;&raquo; custom_margin_last_edited=&raquo;on|desktop&raquo; custom_padding=&raquo;0px||0px|0px|false|false&raquo; locked=&raquo;off&raquo; global_colors_info=&raquo;{}&raquo;]<\/p>\n<p style=\"text-align: center;\"><b>INNSIKT<\/b><\/p>\n<p>[\/et_pb_text][et_pb_text content_last_edited=&raquo;off|desktop&raquo; _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; text_font=&raquo;SourceSansPro-Regular||||||||&raquo; text_text_color=&raquo;#494949&#8243; text_font_size=&raquo;17px&raquo; text_line_height=&raquo;1.4em&raquo; link_font=&raquo;SourceSansPro-Regular||||on|||#494949|&raquo; link_text_color=&raquo;#31312F&raquo; link_line_height=&raquo;1.4em&raquo; header_3_font=&raquo;SourceSansPro-Regular|700|||||||&raquo; header_3_text_color=&raquo;#494949&#8243; header_3_font_size=&raquo;20px&raquo; header_3_line_height=&raquo;1.2em&raquo; custom_margin=&raquo;0px|30px||30px|false|true&raquo; custom_margin_tablet=&raquo;|0px|||false|false&raquo; custom_margin_phone=&raquo;&raquo; custom_margin_last_edited=&raquo;on|desktop&raquo; custom_padding=&raquo;20px||34px||false|false&raquo; locked=&raquo;off&raquo; global_colors_info=&raquo;{}&raquo;]<\/p>\n<p style=\"text-align: center;\">Schibsted n\u00e5r totalt over 3 millioner mennesker hver dag, s\u00e5 her er potensialet for \u00e5 n\u00e5 mange h\u00f8y &#8211; uansett hvor liten eller stor m\u00e5lgruppen din er.<\/p>\n<p style=\"text-align: center;\"><a href=\"#trafikktall\">Se trafikktall fra MBL\/Kantar &gt;&gt;<\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"#demografi\">Se demografi per publikasjon &gt;&gt;<\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/schibstedforbusiness.com\/no\/category\/innsikt\/\">Les v\u00e5re bransjeunders\u00f8kelser &gt;&gt;<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&raquo;1_2&#8243; _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; background_color=&raquo;#FFFFFF&raquo; border_radii=&raquo;on|5px|5px|5px|5px&raquo; box_shadow_style=&raquo;preset1&#8243; global_colors_info=&raquo;{}&raquo;][et_pb_text content_last_edited=&raquo;off|desktop&raquo; _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; text_font=&raquo;SourceSansPro-SemiBold|||on|||||&raquo; text_text_color=&raquo;#FF716B&raquo; text_font_size=&raquo;24px&raquo; text_letter_spacing=&raquo;1px&raquo; text_line_height=&raquo;1.8em&raquo; link_font=&raquo;SourceSansPro-Regular||||on|||#31312F|solid&raquo; link_text_color=&raquo;#31312F&raquo; link_font_size=&raquo;15px&raquo; link_line_height=&raquo;1.4em&raquo; header_3_font=&raquo;SourceSansPro-Regular|700|||||||&raquo; header_3_text_color=&raquo;#494949&#8243; header_3_font_size=&raquo;20px&raquo; header_3_line_height=&raquo;1.2em&raquo; custom_margin=&raquo;35px|0px|3px||false|false&raquo; custom_margin_tablet=&raquo;|0px|||false|false&raquo; custom_margin_phone=&raquo;&raquo; custom_margin_last_edited=&raquo;on|desktop&raquo; custom_padding=&raquo;0px||0px|0px|false|false&raquo; locked=&raquo;off&raquo; global_colors_info=&raquo;{}&raquo;]<\/p>\n<p style=\"text-align: center;\"><b>EFFEKTRAPPORTERING<\/b><\/p>\n<p>[\/et_pb_text][et_pb_text content_last_edited=&raquo;off|desktop&raquo; _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; text_font=&raquo;SourceSansPro-Regular||||||||&raquo; text_text_color=&raquo;#494949&#8243; text_font_size=&raquo;17px&raquo; text_line_height=&raquo;1.4em&raquo; link_font=&raquo;SourceSansPro-Regular||||on|||#494949|&raquo; link_text_color=&raquo;#31312F&raquo; link_line_height=&raquo;1.4em&raquo; header_3_font=&raquo;SourceSansPro-Regular|700|||||||&raquo; header_3_text_color=&raquo;#494949&#8243; header_3_font_size=&raquo;20px&raquo; header_3_line_height=&raquo;1.2em&raquo; custom_margin=&raquo;0px|30px||30px|false|true&raquo; custom_margin_tablet=&raquo;|0px|||false|false&raquo; custom_margin_phone=&raquo;&raquo; custom_margin_last_edited=&raquo;on|desktop&raquo; custom_padding=&raquo;20px||99px||false|false&raquo; locked=&raquo;off&raquo; global_colors_info=&raquo;{}&raquo;]<\/p>\n<p style=\"text-align: center;\">Vi m\u00e5ler effekt av kampanjer og annonsering p\u00e5 flere m\u00e5ter. I tillegg til vanlige kampanjerapporter kan vi tilby deg:<\/p>\n<p style=\"text-align: center;\"><a href=\"#predict\">Testing av annonser i Predict &gt;&gt;<\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"#kampanjetesting\">Kampanjetester &gt;&gt;<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&raquo;1&#8243; _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; custom_margin=&raquo;0px||||false|false&raquo; custom_padding=&raquo;0px||0px|||&raquo; locked=&raquo;off&raquo; collapsed=&raquo;on&raquo; global_colors_info=&raquo;{}&raquo;][\/et_pb_section][et_pb_section fb_built=&raquo;1&#8243; _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; background_color=&raquo;#F8F6F5&#8243; custom_margin=&raquo;-108px|||||&raquo; custom_padding=&raquo;70px|||||&raquo; global_colors_info=&raquo;{}&raquo;][et_pb_row module_id=&raquo;trafikktall&raquo; _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; custom_padding=&raquo;51px|||||&raquo; global_colors_info=&raquo;{}&raquo;][et_pb_column type=&raquo;4_4&#8243; _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; global_colors_info=&raquo;{}&raquo;][et_pb_text content_last_edited=&raquo;off|desktop&raquo; _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; text_font=&raquo;SourceSansPro-Regular||||||||&raquo; text_text_color=&raquo;#494949&#8243; text_font_size=&raquo;18px&raquo; text_line_height=&raquo;1.4em&raquo; link_font=&raquo;SourceSansPro-Regular||||on|||#31312F|&raquo; link_text_color=&raquo;#31312F&raquo; header_2_font=&raquo;SourceSansPro-SemiBold||||||||&raquo; header_2_text_color=&raquo;#494949&#8243; header_2_font_size=&raquo;32px&raquo; header_3_font=&raquo;SourceSansPro-Regular|700|||||||&raquo; header_3_text_color=&raquo;#494949&#8243; header_3_font_size=&raquo;34px&raquo; header_3_line_height=&raquo;1.3em&raquo; custom_margin=&raquo;||5px||false|false&raquo; custom_margin_tablet=&raquo;|0px|||false|false&raquo; custom_margin_phone=&raquo;||-10px||false|false&raquo; custom_margin_last_edited=&raquo;on|tablet&raquo; custom_padding=&raquo;|40px|||false|false&raquo; custom_padding_tablet=&raquo;|0px|||false|false&raquo; custom_padding_phone=&raquo;|0px|||false|false&raquo; custom_padding_last_edited=&raquo;on|tablet&raquo; header_3_font_size_tablet=&raquo;&raquo; header_3_font_size_phone=&raquo;28px&raquo; header_3_font_size_last_edited=&raquo;on|phone&raquo; locked=&raquo;off&raquo; global_colors_info=&raquo;{}&raquo;]<\/p>\n<h2 style=\"text-align: left;\"><b>Trafikktall hentet fra Mediebedriftene\u00a0<\/b><\/h2>\n<p style=\"text-align: left;\"><b><br \/><\/b>Schibsted Norge best\u00e5r av f\u00f8lgende nettsider og aviser:<br \/>FINN.no, VG, Aftenposten, E24, Bergens Tidende, Stavanger Aftenblad, Adressa, Fedrelandsvennen, Tek.no, Min Mote, Godt.no, Pent, TV Guiden, Lister24, Strilen, Vestnytt, Lindesnes, Bygdanytt og Ask\u00f8yv\u00e6ringen.<\/p>\n<p style=\"text-align: left;\"><a href=\"#demografi\">Se demografi &gt;&gt;<\/a><\/p>\n<p><b><\/b><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; global_colors_info=&raquo;{}&raquo;][et_pb_column type=&raquo;4_4&#8243; _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; global_colors_info=&raquo;{}&raquo;][et_pb_code _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; global_colors_info=&raquo;{}&raquo;]<iframe loading=\"lazy\" src=\"https:\/\/medietall.no\/?liste=trafikktall&#038;r=TRAFIKKTALL\" height=\"1500\" width=\"1920\"><\/iframe> [\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&raquo;demografi&raquo; _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; custom_padding=&raquo;51px|||||&raquo; global_colors_info=&raquo;{}&raquo;][et_pb_column type=&raquo;4_4&#8243; _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; global_colors_info=&raquo;{}&raquo;][et_pb_text content_last_edited=&raquo;off|desktop&raquo; _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; text_font=&raquo;SourceSansPro-Regular||||||||&raquo; text_text_color=&raquo;#494949&#8243; text_font_size=&raquo;18px&raquo; text_line_height=&raquo;1.4em&raquo; link_font=&raquo;SourceSansPro-Regular||||on|||#31312F|&raquo; link_text_color=&raquo;#31312F&raquo; header_2_font=&raquo;SourceSansPro-SemiBold||||||||&raquo; header_2_text_color=&raquo;#494949&#8243; header_2_font_size=&raquo;32px&raquo; header_3_font=&raquo;SourceSansPro-Regular|700|||||||&raquo; header_3_text_color=&raquo;#494949&#8243; header_3_font_size=&raquo;34px&raquo; header_3_line_height=&raquo;1.3em&raquo; custom_margin=&raquo;||5px||false|false&raquo; custom_margin_tablet=&raquo;|0px|||false|false&raquo; custom_margin_phone=&raquo;||-10px||false|false&raquo; custom_margin_last_edited=&raquo;on|tablet&raquo; custom_padding=&raquo;|40px|||false|false&raquo; custom_padding_tablet=&raquo;|0px|||false|false&raquo; custom_padding_phone=&raquo;|0px|||false|false&raquo; custom_padding_last_edited=&raquo;on|tablet&raquo; header_3_font_size_tablet=&raquo;&raquo; header_3_font_size_phone=&raquo;28px&raquo; header_3_font_size_last_edited=&raquo;on|phone&raquo; locked=&raquo;off&raquo; global_colors_info=&raquo;{}&raquo;]<\/p>\n<h2 style=\"text-align: left;\"><b>Demografi<\/b><\/h2>\n<p style=\"text-align: left;\"><b><br \/><\/b>Schibsted Norge best\u00e5r av f\u00f8lgende nettsider og aviser:<br \/>FINN.no, VG, Aftenposten, E24, Bergens Tidende, Stavanger Aftenblad, Adressa, Fedrelandsvennen, Tek.no, Min Mote, Godt.no, Pent, TV Guiden, Lister24, Strilen, Vestnytt, Lindesnes, Bygdanytt og Ask\u00f8yv\u00e6ringen.<\/p>\n<p><a href=\"#trafikktall\">Se trafikktall &gt;&gt;<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; global_colors_info=&raquo;{}&raquo;][et_pb_column type=&raquo;4_4&#8243; _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; global_colors_info=&raquo;{}&raquo;][et_pb_code _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; global_colors_info=&raquo;{}&raquo;]<iframe loading=\"lazy\" src=\"https:\/\/www.medietall.no\/external\/demo.php?media_id=477&#038;media_id_2=1126&#038;media_id_3=476\" height=\"1500\" width=\"1920\"><\/iframe>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&raquo;1&#8243; _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; global_colors_info=&raquo;{}&raquo;][et_pb_row column_structure=&raquo;1_2,1_2&#8243; module_id=&raquo;predict&raquo; _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; custom_padding=&raquo;21px|||||&raquo; locked=&raquo;off&raquo; global_colors_info=&raquo;{}&raquo;][et_pb_column type=&raquo;1_2&#8243; _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; global_colors_info=&raquo;{}&raquo;][et_pb_text _builder_version=&raquo;4.16&#8243; text_font=&raquo;||||||||&raquo; header_font=&raquo;||||||||&raquo; header_2_font=&raquo;SourceSansPro-SemiBold||||||||&raquo; header_2_text_color=&raquo;#494949&#8243; header_2_font_size=&raquo;31px&raquo; header_2_line_height=&raquo;1.3em&raquo; background_layout=&raquo;dark&raquo; custom_margin=&raquo;|-135px||||&raquo; custom_padding=&raquo;19px|0px||||&raquo; header_2_font_size_tablet=&raquo;&raquo; header_2_font_size_phone=&raquo;28px&raquo; header_2_font_size_last_edited=&raquo;on|phone&raquo; locked=&raquo;off&raquo; global_colors_info=&raquo;{}&raquo;]<\/p>\n<h2>Test annonsens evne til \u00e5 fange brukernes oppmersomhet med analyseverkt\u00f8yet Predict<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&raquo;#FF716B&raquo; divider_weight=&raquo;4px&raquo; _builder_version=&raquo;4.16&#8243; max_width=&raquo;80px&raquo; height=&raquo;4px&raquo; locked=&raquo;off&raquo; global_colors_info=&raquo;{}&raquo;][\/et_pb_divider][et_pb_text _builder_version=&raquo;4.16&#8243; text_font=&raquo;||||||||&raquo; text_text_color=&raquo;#31312F&raquo; text_font_size=&raquo;16px&raquo; text_line_height=&raquo;2em&raquo; header_font=&raquo;||||||||&raquo; background_layout=&raquo;dark&raquo; locked=&raquo;off&raquo; global_colors_info=&raquo;{}&raquo;]<\/p>\n<p>Predict er et verkt\u00f8y som predikerer hvordan annonsene dine fanger oppmerksomheten til leserne ved hjelp av kunstig intelligens. Gjennom en database med 14.000 tidligere eyetracking caser vil verkt\u00f8yet gi en analyse av hvilke deler av annonsen som vil f\u00e5 mest oppmerksomhet.<\/p>\n<p>Det kan v\u00e6re video eller stillbilder, digital eller print, isolert eller i kontekst. I tillegg gir Predict en score p\u00e5 hvor krevende det er \u00e5 dekode informasjonen i annonsen og hvor klart budskapet kommer frem. Verkt\u00f8yet har stor verdi i pretesting, ettersom det gir mulighet for \u00e5 justere det kreative materiellet f\u00f8r annonsen g\u00e5r live. Vi bruker ogs\u00e5 Predict i sammenheng med kampanjeevaluering for \u00e5 f\u00e5 s\u00e5 god l\u00e6ring om effekten av kampanjen som mulig.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&raquo;1_2&#8243; _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; global_colors_info=&raquo;{}&raquo;][et_pb_image src=&raquo;https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2022\/02\/Skjermbilde-2022-02-24-kl.-10.16.47.png&raquo; title_text=&raquo;Schibsted predict innsikt og effekt&raquo; _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; width=&raquo;44%&raquo; module_alignment=&raquo;center&raquo; global_colors_info=&raquo;{}&raquo;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&raquo;1&#8243; admin_label=&raquo;53% har ikke en strategi&raquo; module_id=&raquo;strategi&raquo; _builder_version=&raquo;4.16&#8243; min_height=&raquo;579px&raquo; custom_margin=&raquo;0px||0px||false|false&raquo; custom_padding=&raquo;54px||81px|||&raquo; locked=&raquo;off&raquo; collapsed=&raquo;on&raquo; global_colors_info=&raquo;{}&raquo;][et_pb_row column_structure=&raquo;1_2,1_2&#8243; module_id=&raquo;kampanjetesting&raquo; _builder_version=&raquo;4.16&#8243; custom_padding=&raquo;2px||0px|||&raquo; collapsed=&raquo;off&raquo; global_colors_info=&raquo;{}&raquo;][et_pb_column type=&raquo;1_2&#8243; _builder_version=&raquo;4.16&#8243; custom_padding=&raquo;|||&raquo; global_colors_info=&raquo;{}&raquo; custom_padding__hover=&raquo;|||&raquo;][et_pb_image src=&raquo;https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2022\/02\/Schibsted_Illustration_RGB_Cooperate-1.png&raquo; alt=&raquo;Match dine kundelister med v\u00e5re brukere med Schibsted Match&raquo; title_text=&raquo;Kampanjetesting innsikt&raquo; _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; custom_padding=&raquo;136px|||||&raquo; global_colors_info=&raquo;{}&raquo;][\/et_pb_image][\/et_pb_column][et_pb_column type=&raquo;1_2&#8243; _builder_version=&raquo;4.16&#8243; custom_padding=&raquo;|||&raquo; global_colors_info=&raquo;{}&raquo; custom_padding__hover=&raquo;|||&raquo;][et_pb_text _builder_version=&raquo;4.16&#8243; text_font=&raquo;||||||||&raquo; header_font=&raquo;||||||||&raquo; header_2_font=&raquo;SourceSansPro-SemiBold||||||||&raquo; header_2_text_color=&raquo;#31312F&raquo; header_2_font_size=&raquo;47px&raquo; header_2_letter_spacing=&raquo;2px&raquo; header_2_line_height=&raquo;1.3em&raquo; background_layout=&raquo;dark&raquo; custom_margin=&raquo;|0px|||false|false&raquo; custom_padding=&raquo;0px|0px|||false|false&raquo; header_2_font_size_tablet=&raquo;&raquo; header_2_font_size_phone=&raquo;28px&raquo; header_2_font_size_last_edited=&raquo;on|phone&raquo; global_colors_info=&raquo;{}&raquo;]<\/p>\n<h2 style=\"text-align: left;\">Kampanjetesting<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&raquo;#FF716B&raquo; divider_weight=&raquo;4px&raquo; _builder_version=&raquo;4.16&#8243; max_width=&raquo;80px&raquo; height=&raquo;4px&raquo; global_colors_info=&raquo;{}&raquo;][\/et_pb_divider][et_pb_text _builder_version=&raquo;4.16&#8243; text_font=&raquo;SourceSansPro-Regular||||||||&raquo; text_text_color=&raquo;#494949&#8243; text_font_size=&raquo;17px&raquo; text_line_height=&raquo;1.4em&raquo; link_font=&raquo;SourceSansPro-Regular||||on|||#494949|&raquo; link_text_color=&raquo;#31312F&raquo; link_line_height=&raquo;1.4em&raquo; header_3_font=&raquo;SourceSansPro-Regular|700|||||||&raquo; header_3_text_color=&raquo;#494949&#8243; header_3_font_size=&raquo;20px&raquo; header_3_line_height=&raquo;1.2em&raquo; custom_margin=&raquo;-19px|40px|||false|false&raquo; custom_margin_tablet=&raquo;|0px|||false|false&raquo; custom_margin_phone=&raquo;|0px|||false|false&raquo; custom_margin_last_edited=&raquo;on|desktop&raquo; custom_padding=&raquo;3px||0px||false|false&raquo; global_colors_info=&raquo;{}&raquo;]<\/p>\n<p>For \u00e5 forst\u00e5 hvilken effekt en kampanje har hatt p\u00e5 m\u00e5lgruppen gjennomf\u00f8rer vi ofte sp\u00f8rreunders\u00f8kelser i etterkant. I de fleste tilfeller sammenligner vi resultatene av de som har sett annonsen med en kontrollgruppe som ikke har blitt vist annonsen, for \u00e5 se p\u00e5 hvilket kortsiktig l\u00f8ft i merkevare KPIer kampanjen har gitt. I tillegg stiller vi sp\u00f8rsm\u00e5l til budskapet og selve annonsen for \u00e5 forst\u00e5 hvordan m\u00e5lgruppen oppfatter den. I tilfeller hvor det ikke er hensiktsmessig eller mulig \u00e5 ha en kontrollgruppe som ikke har sett annonsen, fokuserer vi prim\u00e6rt p\u00e5 \u00e5 forst\u00e5 hvordan annonsen oppleves av m\u00e5lgruppen.\u00a0<\/p>\n<p>[\/et_pb_text][et_pb_text content_last_edited=&raquo;off|desktop&raquo; _builder_version=&raquo;4.16&#8243; _module_preset=&raquo;default&raquo; text_font=&raquo;SourceSansPro-Regular||||||||&raquo; text_text_color=&raquo;#494949&#8243; text_line_height=&raquo;1.4em&raquo; link_font=&raquo;SourceSansPro-Regular||||on|||#186EF0|&raquo; link_text_color=&raquo;#186EF0&#8243; header_2_font=&raquo;SourceSansPro-SemiBold||||||||&raquo; header_3_font=&raquo;SourceSansPro-Regular|700|||||||&raquo; header_3_text_color=&raquo;#494949&#8243; header_3_font_size=&raquo;32px&raquo; header_3_line_height=&raquo;1.3em&raquo; custom_margin=&raquo;7px|40px|13px||false|false&raquo; custom_margin_tablet=&raquo;|0px|||false|false&raquo; custom_margin_phone=&raquo;&raquo; custom_margin_last_edited=&raquo;on|desktop&raquo; custom_padding_tablet=&raquo;20px||||false|false&raquo; custom_padding_phone=&raquo;&raquo; custom_padding_last_edited=&raquo;on|tablet&raquo; locked=&raquo;off&raquo; global_colors_info=&raquo;{}&raquo;]<\/p>\n<h2><strong>Vi tester i samarbeid med Norstat<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&raquo;4.16&#8243; text_font=&raquo;SourceSansPro-Regular||||||||&raquo; text_text_color=&raquo;#494949&#8243; text_font_size=&raquo;17px&raquo; text_line_height=&raquo;1.4em&raquo; link_font=&raquo;SourceSansPro-Regular||||on|||#494949|&raquo; link_text_color=&raquo;#31312F&raquo; link_line_height=&raquo;1.4em&raquo; header_3_font=&raquo;SourceSansPro-Regular|700|||||||&raquo; header_3_text_color=&raquo;#494949&#8243; header_3_font_size=&raquo;20px&raquo; header_3_line_height=&raquo;1.2em&raquo; custom_margin=&raquo;-19px|40px|||false|false&raquo; custom_margin_tablet=&raquo;|0px|||false|false&raquo; custom_margin_phone=&raquo;|0px|||false|false&raquo; custom_margin_last_edited=&raquo;on|desktop&raquo; custom_padding=&raquo;21px||0px||false|false&raquo; global_colors_info=&raquo;{}&raquo;]<\/p>\n<p>Vi tester digitale kampanjer i samarbeid med <a href=\"https:\/\/norstat.no\/\">Norstat<\/a>, Norges st\u00f8rste forbrukerpanel.<\/p>\n<p>Det er mulig \u00e5 teste alle digitale kampanjer, for eksempel displayannonser, video, content\/native og sponsorater, men det stilles noen krav til kampanjens st\u00f8rrelse for at vi kan gjennomf\u00f8re en test. Vi gjennomf\u00f8rer ogs\u00e5 enkelte tester av print- og podcastkampanjer i l\u00f8pet av \u00e5ret.<\/p>\n<p>Ta kontakt med din kunder\u00e5dgiver i Schibsted for \u00e5 snakke om mulighetene!\u00a0<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innsikt og effektrapporteringHva er en kampanje uten innsikt og m\u00e5ling av effekt? For at du skal oppn\u00e5 best mulige resultater er det viktig med m\u00e5ling og optimalisering underveis, og i Schibsted er vi sv\u00e6rt opptatt av \u00e5 m\u00e5le effekt. I tillegg til \u00e5 m\u00e5le resultatene p\u00e5 kampanjene dine f\u00f8lger vi ogs\u00e5 tendenser i markedet og [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Innsikt og effektrapportering i Schibsted<\/title>\n<meta name=\"description\" content=\"Schibsted er vi sv\u00e6rt opptatt av \u00e5 m\u00e5le effekt, b\u00e5de av v\u00e5re egne produkter og l\u00f8sninger, men ogs\u00e5 kampanjeresultater for deg som annons\u00f8r.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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