{"id":7584,"date":"2021-06-09T12:14:48","date_gmt":"2021-06-09T10:14:48","guid":{"rendered":"https:\/\/schibstedforbusiness.com\/no\/?page_id=7584"},"modified":"2021-06-15T08:38:03","modified_gmt":"2021-06-15T06:38:03","slug":"retargeting","status":"publish","type":"page","link":"https:\/\/schibstedforbusiness.com\/no\/finn-ditt-publikum\/retargeting\/","title":{"rendered":"Retargeting i Schibsted"},"content":{"rendered":"<p>[et_pb_section fb_built=&raquo;1&#8243; custom_padding_last_edited=&raquo;on|desktop&raquo; _builder_version=&raquo;4.9.1&#8243; _module_preset=&raquo;default&raquo; background_enable_color=&raquo;off&raquo; background_image=&raquo;https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/03\/1920&#215;680.jpg&raquo; background_position=&raquo;center_left&raquo; custom_padding=&raquo;520px||||false|false&raquo; custom_padding_tablet=&raquo;200px||||false|false&raquo; custom_padding_phone=&raquo;150px||||false|false&raquo; background_last_edited=&raquo;on|desktop&raquo; background_position_tablet=&raquo;center_left&raquo; background_position_phone=&raquo;center_left&raquo;][et_pb_row _builder_version=&raquo;4.9.1&#8243; _module_preset=&raquo;default&raquo; custom_padding=&raquo;0px||0px||false|false&raquo;][et_pb_column type=&raquo;4_4&#8243; _builder_version=&raquo;4.9.1&#8243; _module_preset=&raquo;default&raquo;][et_pb_blurb url=&raquo;#tittel&raquo; use_icon=&raquo;on&raquo; font_icon=&raquo;%%18%%&raquo; icon_color=&raquo;#F8F6F5&#8243; use_icon_font_size=&raquo;on&raquo; icon_font_size=&raquo;75px&raquo; _builder_version=&raquo;4.9.1&#8243; _module_preset=&raquo;default&raquo; custom_margin=&raquo;-40px||-40px||false|false&raquo; custom_padding=&raquo;||||false|false&raquo; animation_style=&raquo;bounce&raquo; animation_duration=&raquo;2000ms&raquo; animation_starting_opacity=&raquo;100%&raquo;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&raquo;1&#8243; _builder_version=&raquo;4.7.3&#8243; _module_preset=&raquo;default&raquo; custom_margin=&raquo;-50px||-100px||false|false&raquo; collapsed=&raquo;off&raquo;][et_pb_row _builder_version=&raquo;4.9.1&#8243; _module_preset=&raquo;default&raquo; custom_margin=&raquo;-40px||15px||false|false&raquo; custom_padding=&raquo;0px||||false|false&raquo;][et_pb_column type=&raquo;4_4&#8243; _builder_version=&raquo;4.7.3&#8243; _module_preset=&raquo;default&raquo;][et_pb_text _builder_version=&raquo;4.9.1&#8243; _module_preset=&raquo;default&raquo; text_font=&raquo;SourceSansPro-Regular||||||||&raquo; text_text_color=&raquo;#494949&#8243; link_font=&raquo;SourceSansPro-Regular||||on|||#494949|&raquo; link_text_color=&raquo;#494949&#8243;]<\/p>\n<span><span><a href=\"https:\/\/schibstedforbusiness.com\/no\/\">Forside<\/a><\/span><\/span>\n<p>[\/et_pb_text][et_pb_divider show_divider=&raquo;off&raquo; module_id=&raquo;tittel&raquo; _builder_version=&raquo;4.9.1&#8243; _module_preset=&raquo;default&raquo; custom_margin=&raquo;-20px||-40px||false|false&raquo; custom_margin_tablet=&raquo;-20px||-35px||false|false&raquo; custom_margin_phone=&raquo;-20px||-40px||false|false&raquo; custom_margin_last_edited=&raquo;on|tablet&raquo; custom_padding=&raquo;||||false|false&raquo;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&raquo;1&#8243; _builder_version=&raquo;4.9.0&#8243; _module_preset=&raquo;default&raquo; custom_padding=&raquo;15px||15px||false|false&raquo;][et_pb_row column_structure=&raquo;1_2,1_2&#8243; use_custom_gutter=&raquo;on&raquo; gutter_width=&raquo;1&#8243; _builder_version=&raquo;4.9.1&#8243; _module_preset=&raquo;default&raquo;][et_pb_column type=&raquo;1_2&#8243; _builder_version=&raquo;4.9.0&#8243; _module_preset=&raquo;default&raquo;][et_pb_text content_last_edited=&raquo;off|phone&raquo; _builder_version=&raquo;4.9.1&#8243; _module_preset=&raquo;default&raquo; text_font=&raquo;SourceSansPro-Bold||||||||&raquo; text_text_color=&raquo;#494949&#8243; text_font_size=&raquo;40px&raquo; header_font=&raquo;SourceSansPro-Regular|700|||||||&raquo; header_text_color=&raquo;#494949&#8243; header_font_size=&raquo;50px&raquo; header_line_height=&raquo;1.2em&raquo; hover_enabled=&raquo;0&#8243; header_font_size_tablet=&raquo;&raquo; header_font_size_phone=&raquo;36px&raquo; header_font_size_last_edited=&raquo;on|phone&raquo; sticky_enabled=&raquo;0&#8243;]<\/p>\n<h1>Content Retargeting<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&raquo;1_2&#8243; _builder_version=&raquo;4.9.1&#8243; _module_preset=&raquo;default&raquo; custom_padding=&raquo;|||15px|false|false&raquo; custom_padding_tablet=&raquo;|||0px|false|false&raquo; custom_padding_phone=&raquo;&raquo; custom_padding_last_edited=&raquo;on|desktop&raquo;][et_pb_text content_last_edited=&raquo;off|desktop&raquo; _builder_version=&raquo;4.9.1&#8243; _module_preset=&raquo;default&raquo; text_font=&raquo;SourceSansPro-Regular||||||||&raquo; text_text_color=&raquo;#494949&#8243; text_line_height=&raquo;1.4em&raquo; link_font=&raquo;SourceSansPro-Regular||||on|||#186EF0|&raquo; link_text_color=&raquo;#186EF0&#8243; header_3_font=&raquo;SourceSansPro-Regular|700|||||||&raquo; header_3_text_color=&raquo;#494949&#8243; header_3_line_height=&raquo;1.3em&raquo; custom_margin=&raquo;|40px|||false|false&raquo; custom_margin_tablet=&raquo;|0px|||false|false&raquo; custom_margin_phone=&raquo;&raquo; custom_margin_last_edited=&raquo;on|desktop&raquo;]<\/p>\n<h3>Treff kunder som har lest dine content-artikler<\/h3>\n<p>[\/et_pb_text][et_pb_text content_last_edited=&raquo;off|desktop&raquo; _builder_version=&raquo;4.9.1&#8243; _module_preset=&raquo;default&raquo; text_font=&raquo;SourceSansPro-Regular||||||||&raquo; text_text_color=&raquo;#494949&#8243; text_line_height=&raquo;1.4em&raquo; link_font=&raquo;SourceSansPro-Regular||||on|||#186EF0|&raquo; link_text_color=&raquo;#186EF0&#8243; link_line_height=&raquo;1.4em&raquo; header_3_font=&raquo;SourceSansPro-Regular|700|||||||&raquo; header_3_text_color=&raquo;#494949&#8243; header_3_font_size=&raquo;20px&raquo; header_3_line_height=&raquo;1.2em&raquo; custom_margin=&raquo;|40px|||false|false&raquo; custom_margin_tablet=&raquo;|0px|||false|false&raquo; custom_margin_phone=&raquo;&raquo; custom_margin_last_edited=&raquo;on|desktop&raquo;]<\/p>\n<p>Vi samler leserne av dine content-saker i egne m\u00e5lgrupper automatisk &#8211; slik kan vi vise display annonser til de som allerede har lest om deg<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&raquo;1&#8243; disabled_on=&raquo;off|off|off&raquo; admin_label=&raquo;Desktop oppsett&raquo; _builder_version=&raquo;4.9.1&#8243; _module_preset=&raquo;default&raquo; custom_padding=&raquo;0px||||false|false&raquo;][et_pb_row use_custom_gutter=&raquo;on&raquo; gutter_width=&raquo;2&#8243; make_equal=&raquo;on&raquo; module_id=&raquo;#schibsted-match&raquo; _builder_version=&raquo;4.9.1&#8243; _module_preset=&raquo;default&raquo; background_color=&raquo;RGBA(0,0,0,0)&raquo; custom_margin=&raquo;||30px||false|false&raquo; custom_padding=&raquo;0px||0px||false|false&raquo;][et_pb_column type=&raquo;4_4&#8243; module_id=&raquo;#schibsted-match&raquo; _builder_version=&raquo;4.9.1&#8243; _module_preset=&raquo;default&raquo; background_color=&raquo;#F8F6F5&#8243;][et_pb_image src=&raquo;https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/06\/replay-circle-filled-36px.png&raquo; alt=&raquo;Schibsted Match&raquo; title_text=&raquo;Schibsted Match&raquo; align=&raquo;right&raquo; _builder_version=&raquo;4.9.1&#8243; _module_preset=&raquo;default&raquo; width=&raquo;150px&raquo; module_alignment=&raquo;right&raquo; custom_margin=&raquo;||||false|false&raquo; custom_padding=&raquo;80px|40px|0px|40px|false|false&raquo; custom_padding_tablet=&raquo;40px||40px||false|false&raquo; custom_padding_phone=&raquo;&raquo; custom_padding_last_edited=&raquo;on|desktop&raquo;][\/et_pb_image][et_pb_text _builder_version=&raquo;4.9.1&#8243; _module_preset=&raquo;default&raquo; text_font=&raquo;SourceSansPro-Regular||||||||&raquo; text_text_color=&raquo;#494949&#8243; text_line_height=&raquo;1.4em&raquo; link_font=&raquo;SourceSansPro-Regular|600|||||||&raquo; header_line_height=&raquo;1.2em&raquo; header_3_font=&raquo;SourceSansPro-Regular|700|||||||&raquo; header_3_text_color=&raquo;#494949&#8243; header_3_line_height=&raquo;1.2em&raquo; header_4_font=&raquo;SourceSansPro-Regular||||||||&raquo; width=&raquo;100%&raquo; custom_margin=&raquo;-130px||0px||false|false&raquo; custom_margin_tablet=&raquo;-175px||35px||false|false&raquo; custom_margin_phone=&raquo;-170px||40px||false|false&raquo; custom_margin_last_edited=&raquo;off|desktop&raquo; custom_padding=&raquo;|80px||40px|false|false&raquo; custom_padding_tablet=&raquo;|40px|0px||false|false&raquo; custom_padding_phone=&raquo;|40px||40px|false|false&raquo; custom_padding_last_edited=&raquo;off|desktop&raquo;]<\/p>\n<h3>Retargeting<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&raquo;4.9.1&#8243; _module_preset=&raquo;default&raquo; text_font=&raquo;SourceSansPro-Regular||||||||&raquo; text_text_color=&raquo;#494949&#8243; text_line_height=&raquo;1.4em&raquo; header_line_height=&raquo;1.2em&raquo; header_3_font=&raquo;SourceSansPro-Regular|700|||||||&raquo; header_3_text_color=&raquo;#494949&#8243; header_3_line_height=&raquo;1.2em&raquo; header_4_font=&raquo;SourceSansPro-Regular||||||||&raquo; width=&raquo;100%&raquo; custom_margin=&raquo;||20px||false|false&raquo; custom_margin_tablet=&raquo;-175px||35px||false|false&raquo; custom_margin_phone=&raquo;-170px||40px||false|false&raquo; custom_margin_last_edited=&raquo;off|desktop&raquo; custom_padding=&raquo;|160px||40px|false|false&raquo; custom_padding_tablet=&raquo;|40px|0px||false|false&raquo; custom_padding_phone=&raquo;|40px||40px|false|false&raquo; custom_padding_last_edited=&raquo;on|desktop&raquo;]<\/p>\n<p>Vi har automatisert samlingenn av leserne av Partnerstudios content-artikler i m\u00e5lgrupper, slik at du kan kj\u00f8re retargeting p\u00e5 de som har lest artiklene.<\/p>\n<p><strong>Det betyr mer fleksibilitet og flere muligheter for skredders\u00f8m:<\/strong><\/p>\n<ul>\n<li>Samme segment med nytt budskap, basert p\u00e5 artikkelen, kampanjen eller kunden?<\/li>\n<li>Nytt segment med samme budskap &#8211; vise artikkelen til lesere som ikke allerede har lest den<\/li>\n<li>Styring basert p\u00e5 grad av interesse (antall artikler lest) &#8211; en\/ flere artikler lest fra samme kampanje eller kunde<\/li>\n<\/ul>\n<p><strong>Hvorfor retargeting p\u00e5 content?<\/strong><\/p>\n<ol>\n<li>Et klikk = indikasjon p\u00e5 opplevd relevans &#8211; leserne b\u00f8r ses som en m\u00e5lgruppe<\/li>\n<li>Denne m\u00e5lgruppen har potensiale for h\u00f8yt engasjement og kan f\u00f8lges opp med relevant budskaper<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span><span><a href=\"https:\/\/schibstedforbusiness.com\/no\/\">Forside<\/a><\/span><\/span>Content RetargetingTreff kunder som har lest dine content-artiklerVi samler leserne av dine content-saker i egne m\u00e5lgrupper automatisk &#8211; slik kan vi vise display annonser til de som allerede har lest om degRetargetingVi har automatisert samlingenn av leserne av Partnerstudios content-artikler i m\u00e5lgrupper, slik at du kan kj\u00f8re retargeting p\u00e5 de som har lest artiklene. Det [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":3086,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retargeting i Schibsted - Schibsted for Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/schibstedforbusiness.com\/no\/finn-ditt-publikum\/retargeting\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retargeting i Schibsted - Schibsted for Business\" \/>\n<meta property=\"og:description\" content=\"Content RetargetingTreff kunder som har lest dine content-artiklerVi samler leserne av dine content-saker i egne m\u00e5lgrupper automatisk - slik kan vi vise display annonser til de som allerede har lest om degRetargetingVi har automatisert samlingenn av leserne av Partnerstudios content-artikler i m\u00e5lgrupper, slik at du kan kj\u00f8re retargeting p\u00e5 de som har lest artiklene. 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