{"id":11583,"date":"2021-10-14T14:39:43","date_gmt":"2021-10-14T12:39:43","guid":{"rendered":"https:\/\/schibstedforbusiness.com\/no\/?p=11583"},"modified":"2021-10-14T14:50:56","modified_gmt":"2021-10-14T12:50:56","slug":"mfo-kanalbattle","status":"publish","type":"post","link":"https:\/\/schibstedforbusiness.com\/no\/mfo-kanalbattle\/","title":{"rendered":"Schibsted til topps i MFO Kanalbattle"},"content":{"rendered":"<p>For fjerde \u00e5ret p\u00e5 rad ble MFO Kanalbattle arrangert p\u00e5 Colosseum kino. Schibsted konkurrerte mot 9 andre utfordere i kampen om det beste svaret p\u00e5 det alle markedsf\u00f8rere lurer p\u00e5; &laquo;Hvorfor skal vi bruke penga v\u00e5re p\u00e5 deg i 2022?<\/p>\n<p>Med i kampens hete var Google, TikTok, Facebook, Nent, Kontent, Snapchat, Aller, Egmont og Clear Channel, i tillegg til Schibsted som ble stemt frem av salen som \u00e5rets vinner.<\/p>\n<h3>Pressen skal st\u00e5 for avsl\u00f8ringene som endrer livet til vanlige folk<\/h3>\n<p>Schibsteds foredragsholder, Marte Berg, starter sitt innlegg med \u00e5 fortelle at hun for kort tid tilbake siden satt p\u00e5 en kundemiddag. Der blir hun blir fortalt av en av gjestene at alt pressen handler om er klikk og \u00f8konomi. Hun ble s\u00e5 engasjert at hun stod \u00e5 ropte, fordi hun mener det rokker ved v\u00e5rt grunnprinsipp. &#8211; Det er til oss folk kommer for siste nytt. Det er vi som skal st\u00e5 for de viktige avsl\u00f8ringene &#8211; de som beskytter enkeltmennesker og avsl\u00f8rer overgrep. Som endrer livet til vanlige folk.<\/p>\n<p>Blant annet sikter hun til Coronaspesialen til VG, som er blitt VGs mest leste sak noensinne og ber\u00f8mmet av helsemyndighetene som livreddende.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-11588\" src=\"https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/10\/Skjermbilde-2021-10-14-kl.-14.41.35-1024x572.png\" alt=\"\" width=\"1024\" height=\"572\" srcset=\"https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/10\/Skjermbilde-2021-10-14-kl.-14.41.35-980x547.png 980w, https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/10\/Skjermbilde-2021-10-14-kl.-14.41.35-480x268.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<h3>Hos oss skal du ogs\u00e5 f\u00e5 tips til hva du skal spise i helgen og hvor du skal reise neste gang<\/h3>\n<p>Forbrukerjournalistikken spiller en sv\u00e6rt viktig rolle for Schibsteds redaksjoner. Innholdsmarkedsf\u00f8ring har ikke bare bidratt med viktige inntekter til mediehusene. Det gir ogs\u00e5 verdi for leserne v\u00e5re, og skaper effekt for dere annons\u00f8rer. For hvilket telt eller badebasseng du skal kj\u00f8pe er ogs\u00e5 viktig for folk flest!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-11589\" src=\"https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/10\/Skjermbilde-2021-10-14-kl.-14.42.45-1-1024x547.png\" alt=\"\" width=\"1024\" height=\"547\" srcset=\"https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/10\/Skjermbilde-2021-10-14-kl.-14.42.45-1-980x523.png 980w, https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/10\/Skjermbilde-2021-10-14-kl.-14.42.45-1-480x256.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p>Et case som beviser at innholdsmarkedsf\u00f8ring funker er Volvo sitt samarbeid med Partnerstudio og podcasten Forklart fra Aftenposten. Volvo \u00f8nsket \u00e5 befeste sin posisjon som pioner innen sikkerhet. Schibsted fikk en familiemor til \u00e5 fortelle hvordan Volvos teknologi var avgj\u00f8rende da familien havnet i en dramatisk trafikkulykke. Episoden hadde over 45.000 nedlastninger og snitt lyttetid p\u00e5 6 minutter!<br \/>\nI tillegg ble det postet en artikkel som ble lest av 280.000 personer.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-11590\" src=\"https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/10\/Skjermbilde-2021-10-14-kl.-14.46.13-1024x534.png\" alt=\"\" width=\"1024\" height=\"534\" srcset=\"https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/10\/Skjermbilde-2021-10-14-kl.-14.46.13-980x511.png 980w, https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/10\/Skjermbilde-2021-10-14-kl.-14.46.13-480x250.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p>Videre trekker Marte frem produkter som <a href=\"https:\/\/schibstedforbusiness.com\/no\/finn-ditt-publikum\/eksisterende-kunder\/#schibsted-match\">Schibsted Match<\/a> &#8211; et produkt som utnytter det at Schibsted har over 2 millioner innloggede brukere hver dag. <a href=\"https:\/\/schibstedforbusiness.com\/no\/finn-ditt-publikum\/eksisterende-kunder\/#schibsted-match\">Schibsted Match<\/a> lar deg koble din kundeliste, med v\u00e5re innloggede brukere, for s\u00e5 \u00e5 vise relevante annonser! Dette er et godt eksempel p\u00e5 markedsf\u00f8ring som benytter Schibsteds 1.parts data, et hot tema i tiden fremover som f\u00f8lge av nye GDPR reguleringer.<\/p>\n<p>Vi h\u00e5per at du fikk med deg presentasjonen p\u00e5 Kanalbattle. Om ikke, be oss presentere den for deg da vel?<\/p>\n<p><em>Kontakt din kunder\u00e5dgiver i Schibsted eller send oss en email p\u00e5 salg@schibsted.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For fjerde \u00e5ret p\u00e5 rad ble MFO Kanalbattle arrangert p\u00e5 Colosseum kino. Schibsted konkurrerte mot 9 andre utfordere i kampen om det beste svaret p\u00e5 det alle markedsf\u00f8rere lurer p\u00e5; &laquo;Hvorfor skal vi bruke penga v\u00e5re p\u00e5 deg i 2022? Med i kampens hete var Google, TikTok, Facebook, Nent, Kontent, Snapchat, Aller, Egmont og Clear [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":11585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[47,1,50],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Schibsted til topps i MFO Kanalbattle - Schibsted for Business<\/title>\n<meta name=\"description\" content=\"For fjerde \u00e5ret p\u00e5 rad ble MFO Kanalbattle arrangert p\u00e5 Colosseum kino. Schibsted konkurrerte mot 9 andre utfordere\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/schibstedforbusiness.com\/no\/mfo-kanalbattle\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schibsted til topps i MFO Kanalbattle - Schibsted for Business\" \/>\n<meta property=\"og:description\" content=\"For fjerde \u00e5ret p\u00e5 rad ble MFO Kanalbattle arrangert p\u00e5 Colosseum kino. 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