{"id":13383,"date":"2021-12-20T11:41:57","date_gmt":"2021-12-20T10:41:57","guid":{"rendered":"https:\/\/schibstedforbusiness.com\/no\/?p=13383"},"modified":"2022-01-13T15:42:24","modified_gmt":"2022-01-13T14:42:24","slug":"bankundersokelsen2021","status":"publish","type":"post","link":"https:\/\/schibstedforbusiness.com\/no\/bankundersokelsen2021\/","title":{"rendered":"Bankunders\u00f8kelsen for annons\u00f8rer"},"content":{"rendered":"<p>Hvert \u00e5r gjennomf\u00f8res<strong> bankunders\u00f8kelsen<\/strong> for FINN i samarbeid med Norstat og Schibsted Insights og Effects. I denne artikkelen f\u00e5r du en oppsummering av det vi mener er det aller viktigste i forbindelse med bankkunder og annonsering.<\/p>\n<p><strong>Dette og mye mer vil du som annons\u00f8r f\u00e5 innsikt og svar p\u00e5 p\u00e5 i bankunders\u00f8kelsen for 2021:<\/strong><\/p>\n<ul>\n<li>Hva nordmenn tenker om fremtiden i forbindelse med pandemien og \u00f8konomi og forventet forbruk<\/li>\n<li>Personlig \u00f8konomi i hverdagen<\/li>\n<li>Produkter og tjenester vi bruker\/har og hvor viktig tillit er<\/li>\n<li>Lojalitet og kundeforhold til bankene<\/li>\n<li>Sparing og investering<\/li>\n<\/ul>\n<p><em>Norstat var ansvarlig for datainnsamling og unders\u00f8kelsen var i felt i april 2021. Datagrunnlaget for unders\u00f8kelsen er basert p\u00e5 svarene fra 2201 respondenter, hvilket er det st\u00f8rste utvalget hittil for bankunders\u00f8kelsen.<\/em><\/p>\n<h5><strong>1. Nordmenn er optimistiske til n\u00e5r vi kommer til \u00e5 vende tilbake til normalen<\/strong><\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13387\" src=\"https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/12\/Bilde-for-Schibsted-B2B-Pandemi-300x168.png\" alt=\"\" width=\"300\" height=\"168\" \/><\/p>\n<p>Vi kan fremdeles si at vi er optimistiske til n\u00e5r vi vender tilbake til \u201cnormalen\u201d, men denne andelen er synkende sammenlignet med i fjor. Vi er fremdeles generelt lite bekymret for fremtiden i forbindelse med forbruk og personlig \u00f8konomi, men det virker som vi ogs\u00e5 er innstilt p\u00e5 at det vil ta tid f\u00f8r samfunnet vil v\u00e6re tilbake til normalen.<\/p>\n<h5><strong>2. Vi \u00f8nsker samtaler med banken v\u00e5r<\/strong><\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13388\" src=\"https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/12\/Bilde-for-Schibsted-B2B-Samtale-med-bank-1-300x161.png\" alt=\"\" width=\"300\" height=\"161\" \/><\/p>\n<p>Over halvparten av oss kunne tenkt seg en uforpliktende samtale med en r\u00e5dgiver om v\u00e5rt kundeforhold og privat\u00f8konomiske planer. De som \u00f8nsker dette fysisk er synkende og de som \u00f8nsker det over telefon eller video er \u00f8kende. Det er ogs\u00e5 tydelig at nordmenn har blitt mer positive til digitale l\u00f8sninger, og at brukervennlige nettbanker der kundene kan fikse mye selv er avgj\u00f8rende.<\/p>\n<h5><strong>3. Tilliten til bankansatte er fortsatt h\u00f8yest<\/strong><\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13389\" src=\"https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/12\/Bilde-for-Schibsted-B2B-Tillit-1-300x169.png\" alt=\"Bilde Bankunders\u00f8kelsen Tillit\" width=\"300\" height=\"169\" \/><\/p>\n<p>N\u00e5r det kommer til r\u00e5dgivning rundt sparing, investeringer og personlig \u00f8konomi s\u00e5 har vi h\u00f8yest tillit til bankansatte. Denne tilliten har nok mye \u00e5 si p\u00e5 hvorfor 8 av 10 av oss foretrekker en fysisk r\u00e5dgiver fremfor en virtuell (bot). Til tross for at at fysiske r\u00e5dgivere er viktig for oss, blant annet i forbindelse med bytte\/vurdering av bank, s\u00e5 er det likevel ikke en tjeneste vi er villig til \u00e5 betale noe s\u00e6rlig ekstra for.<\/p>\n<h5><strong>4. F\u00e5 har byttet bank, men flere tar i bruk flere banker\/tilleggsbank<\/strong><\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13391\" src=\"https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/12\/Bilde-for-Schibsted-B2B-Bytte-av-bank-300x168.png\" alt=\"\" width=\"300\" height=\"168\" \/><\/p>\n<p>Bytte av bank er lavt, men vi ser at spesielt de yngre (18-39 \u00e5r) oppretter nye bankforhold. De som bytter bank mest finner vi i aldersgruppen 30-39 \u00e5r. Dette henger nok mye sammen med at de er i en livsfase der de enten kj\u00f8per sin f\u00f8rste bolig eller kj\u00f8per ny bolig pga. barn.<\/p>\n<h5><strong>5. Driverne for \u00e5 bytte bank er \u00f8konomiske<\/strong><\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13392\" src=\"https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/12\/Bilde-for-Schibsted-B2B-Driverne-for-bytte-av-bank-300x168.png\" alt=\"\" width=\"300\" height=\"168\" \/><\/p>\n<p>Lavere rente p\u00e5 boligl\u00e5n, lavere gebyrer og h\u00f8yere rente p\u00e5 sparing er de viktigste driverne for bytte av bank. Resultatene viser for \u00f8vrig ogs\u00e5 at 4 av 5 av oss ogs\u00e5 mener at det er veldig enkelt \u00e5 bytte bank og at over halvparten av oss benytter bankenes nettsider for \u00e5 orientere seg om priser, betingelser og tilbydere av boligl\u00e5n.<\/p>\n<h5><strong>6. Sparing i aksjer og fond \u00f8ker<\/strong><\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13393\" src=\"https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2021\/12\/Bilde-for-Schibsted-B2B-Sparing-300x169.png\" alt=\"\" width=\"300\" height=\"169\" \/><\/p>\n<p>Vi ser en vekst i andelen som investerer\/sparer i fond og aksjer sammenlignet med i fjor. Sparing p\u00e5 sparekonto er redusert, men vi har samtidig ogs\u00e5 redusert forbruket v\u00e5rt.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hvert \u00e5r gjennomf\u00f8res bankunders\u00f8kelsen for FINN i samarbeid med Norstat og Schibsted Insights og Effects. I denne artikkelen f\u00e5r du en oppsummering av det vi mener er det aller viktigste i forbindelse med bankkunder og annonsering. Dette og mye mer vil du som annons\u00f8r f\u00e5 innsikt og svar p\u00e5 p\u00e5 i bankunders\u00f8kelsen for 2021: Hva [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[46,60,1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bankunders\u00f8kelsen for annons\u00f8rer<\/title>\n<meta name=\"description\" content=\"I denne artikkelen f\u00e5r du en oppsummering av det vi mener er det aller viktigste i forbindelse med bankkunder og annonsering.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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