{"id":15682,"date":"2022-10-19T13:19:34","date_gmt":"2022-10-19T11:19:34","guid":{"rendered":"https:\/\/schibstedforbusiness.com\/no\/?p=15682"},"modified":"2022-10-19T13:19:34","modified_gmt":"2022-10-19T11:19:34","slug":"bilundersokelsen-2023-er-her","status":"publish","type":"post","link":"https:\/\/schibstedforbusiness.com\/no\/bilundersokelsen-2023-er-her\/","title":{"rendered":"Bilunders\u00f8kelsen 2023 er her!"},"content":{"rendered":"

Her f\u00e5r du de 5 viktigste funnene fra Bilunders\u00f8kelsen 2023:<\/h2>\n

\u00c5rlig gjennomf\u00f8rer vi en unders\u00f8kelse blant nybilkj\u00f8pere for \u00e5 f\u00f8lge pulsen i markedet. Informasjon og relevante funn deler vi gjerne med v\u00e5re samarbeidspartnere i bil- og mediebyr\u00e5bransjen. Unders\u00f8kelsen har en del sp\u00f8rsm\u00e5l som g\u00e5r igjen hvert \u00e5r. P\u00e5 den m\u00e5ten kan vi f\u00f8lge utvikling over tid og fange opp early warnings eller trender i markedet, samt en del nye tidsrelevante sp\u00f8rsm\u00e5l.<\/p>\n

 <\/p>\n

1. B\u00e6rekraft er viktig for nordmenn<\/strong><\/h5>\n

Tall fra Schibsted Omnibus viser at b\u00e6rekraft er noe som engasjerer nordmenn. Dette er spesielt viktig n\u00e5r det kommer til bilindustrien hvor 1 av 2 svarer at det er viktig for dem at bilprodusenten\/billeverand\u00f8ren har fokus p\u00e5 b\u00e6rekraft.<\/p>\n

\"\"<\/p>\n

2. Merkevareassosiasjoner kan utfordres<\/strong><\/h5>\n

Vinnerne av merkevareassosiasjonene er s\u00e5 \u00e5 si likt sammenliknet med fjor\u00e5ret n\u00e5r det kommer til hvilke merker som \u00abvinner\u00bb i sin kategori. N\u00e5r det er sagt s\u00e5 er assosiasjonen \u00abmilj\u00f8vennlig\u00bb en posisjon som det virker som kan utfordres. I denne kategorien vinner Tesla, som de gjorde i fjor, men det er kun 1 av 3 som mener de er milj\u00f8vennlige og de har ogs\u00e5 hatt en signifikant nedgang sammenlignet med fjor\u00e5ret. Det samme gjelder assosiasjonen \u00abService\u00bb som Toyota vinner i \u00e5r, men som ogs\u00e5 kan utfordres.<\/p>\n

 <\/p>\n

3. Like mange som har kj\u00f8pt bil som planlegger \u00e5 kj\u00f8pe bil<\/strong><\/h5>\n

I \u00e5r svarer ca 2 av 5 at de har kj\u00f8pt bil og ca 2 av 5 svarer at de har planer om \u00e5 kj\u00f8pe bil. Forsinkelsene i leveringstider for de som har kj\u00f8pt bil ser ikke ut til \u00e5 ha noen betydning.<\/p>\n

 <\/p>\n

4. Elektriske biler opp, bensin og diesel ned<\/strong><\/h5>\n

Elektriske biler fortsetter \u00e5 \u00f8ke b\u00e5de i vurdering og preferanse og biler med fossile motortyper fortsetter \u00e5 synke. Rekkevidde og batterikapasitet er ogs\u00e5 de viktigste faktorene n\u00e5r folk skal kj\u00f8pe bil.<\/p>\n

\"\"<\/p>\n

5. Fysisk forhandler er fremdeles den mest foretrukne kanalen, men fleksibilitet til \u00e5 kj\u00f8pe digitalt \u00f8ker<\/strong><\/h5>\n

Fysisk forhandler er fremdeles det stedet folk flest kj\u00f8per bil, men vi ser en noe h\u00f8yere fleksibilitet til \u00e5 gj\u00f8re bilkj\u00f8pet digitalt (delvis digitalt + 100% digitalt). De eldre (60+) bruker eksklusivt fysisk forhandler, og relasjonen de har med forhandleren er ogs\u00e5 noe de nevner som viktig n\u00e5r de skal handle bil. De mellom 30-39, menn og respondenter fra Oslo er de som er mer fleksible til digital handel av bil sammenlignet med sine respektive grupper.<\/p>\n

 <\/p>\n

Hvis du \u00f8nsker en presentasjon og\/eller gjennomgang av \u00e5rets unders\u00f8kelse, kan du ta kontakt p\u00e5 kbil@schibsted.com<\/em><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Her f\u00e5r du de 5 viktigste funnene fra Bilunders\u00f8kelsen 2023: \u00c5rlig gjennomf\u00f8rer vi en unders\u00f8kelse blant nybilkj\u00f8pere for \u00e5 f\u00f8lge pulsen i markedet. Informasjon og relevante funn deler vi gjerne med v\u00e5re samarbeidspartnere i bil- og mediebyr\u00e5bransjen. Unders\u00f8kelsen har en del sp\u00f8rsm\u00e5l som g\u00e5r igjen hvert \u00e5r. P\u00e5 den m\u00e5ten kan vi f\u00f8lge utvikling over […]<\/p>\n","protected":false},"author":29,"featured_media":15683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nBilunders\u00f8kelsen 2023 er her! - Schibsted for Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/schibstedforbusiness.com\/no\/bilundersokelsen-2023-er-her\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bilunders\u00f8kelsen 2023 er her! - Schibsted for Business\" \/>\n<meta property=\"og:description\" content=\"Her f\u00e5r du de 5 viktigste funnene fra Bilunders\u00f8kelsen 2023: \u00c5rlig gjennomf\u00f8rer vi en unders\u00f8kelse blant nybilkj\u00f8pere for \u00e5 f\u00f8lge pulsen i markedet. 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