{"id":15942,"date":"2022-12-06T14:46:23","date_gmt":"2022-12-06T13:46:23","guid":{"rendered":"https:\/\/schibstedforbusiness.com\/no\/?p=15942"},"modified":"2023-10-05T13:53:50","modified_gmt":"2023-10-05T11:53:50","slug":"schibsted-har-inngatt-et-nytt-partnerskap-med-adtechselskapet-adform","status":"publish","type":"post","link":"https:\/\/schibstedforbusiness.com\/no\/schibsted-har-inngatt-et-nytt-partnerskap-med-adtechselskapet-adform\/","title":{"rendered":"Schibsted har inng\u00e5tt et nytt partnerskap med adtechselskapet Adform"},"content":{"rendered":"<p>Nettlesere uten tredjeparts-cookies er en del av den nye hverdagen. Allerede n\u00e5 har mange nettlesere blitt meget effektive p\u00e5 \u00e5 blokkere tredjeparts-cookies, som f.eks Safari som st\u00e5r for ca. 60% av all trafikk p\u00e5 mobil. Uten disse cookiene ender gjerne annons\u00f8rer opp med \u00e5 kj\u00f8pe visninger i blinde, i den grad man f\u00e5r kj\u00f8pt visninger i det hele tatt. Det er derfor viktig \u00e5 s\u00f8rge for at vi utvikler gode l\u00f8sninger som gj\u00f8r den cookiel\u00f8se fremtiden enklere for v\u00e5re annons\u00f8rer<\/p>\n<div id=\"attachment_15946\" style=\"width: 310px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-15946\" class=\"wp-image-15946 size-medium\" src=\"https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2022\/12\/Jewgeni-1-300x300.png\" alt=\"\" width=\"300\" height=\"300\" \/><p id=\"caption-attachment-15946\" class=\"wp-caption-text\">Jewgeni Sadowski, Business Developer Data<\/p><\/div>\n<p>&nbsp;<\/p>\n<p><em>\u201cI bransjen har man lenge snakket om utfordringene cookied\u00f8den f\u00f8rer til, og det p\u00e5g\u00e5r flere initiativer for \u00e5 utvikle alternative metoder\u201d<\/em>, sier Jewgeni Sadowski, Business Developer Data i Schibsted og prosjektleder for Adform-samarbeidet.<\/p>\n<p><em>\u201cI Schibsted har vi n\u00e5 tatt fram en ny identitetsl\u00f8sning som delvis kommer til \u00e5 kunne ta over for tredjepartscookiens tidligere funksjoner innenfor v\u00e5rt eget univers. Vi er veldig glade for \u00e5 n\u00e5 sammen med Adform kunne tilby denne l\u00f8sningen til v\u00e5re programmatiske kj\u00f8pere.\u201d<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3>S\u00e5, hva betyr egentlig dette for deg?<\/h3>\n<p>Dette er hva Anders Enger, Head of Programmatic i Schibsted, sier om hvordan dette gagner v\u00e5re annons\u00f8rer:<\/p>\n<div id=\"attachment_15945\" style=\"width: 310px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-15945\" class=\"wp-image-15945 size-medium\" src=\"https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2022\/12\/Anders-1-300x300.png\" alt=\"\" width=\"300\" height=\"300\" \/><p id=\"caption-attachment-15945\" class=\"wp-caption-text\">Anders Enger, Head of Programmatic<\/p><\/div>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cN\u00e5r vi n\u00e5 tilgjengeliggj\u00f8r v\u00e5re f\u00f8rsteparts-IDer vil programmatiske kj\u00f8pere f\u00e5 en mer presis frekvensstyring innenfor Schibsteds eget \u00f8kosystem og i milj\u00f8er uten cookies, n\u00e5r de benytter Adform sin programmatiske kj\u00f8psplattform. I tillegg f\u00e5r de mulighet til en mer effektiv kampanjeoptimalisering p\u00e5 Schibsteds nettsider &#8211; alt dette p\u00e5 en fortsatt privacy safe m\u00e5te.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Vi gir alts\u00e5 n\u00e5 v\u00e5re annons\u00f8rer enda bedre forutsetninger for \u00e5 lykkes med sine programmatiske kj\u00f8p hos Schibsted!\u201d<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15947 size-full aligncenter\" src=\"https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2022\/12\/Adform_artikkel-1.png\" alt=\"\" width=\"512\" height=\"296\" srcset=\"https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2022\/12\/Adform_artikkel-1.png 512w, https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2022\/12\/Adform_artikkel-1-480x278.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 512px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Vil du vite mer? Ta kontakt med din kundeansvarlig i Schibsted eller send en mail til <a href=\"mailto:programmatic@schibsted.no\">programmatic@schibsted.no<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nettlesere uten tredjeparts-cookies er en del av den nye hverdagen. Allerede n\u00e5 har mange nettlesere blitt meget effektive p\u00e5 \u00e5 blokkere tredjeparts-cookies, som f.eks Safari som st\u00e5r for ca. 60% av all trafikk p\u00e5 mobil. Uten disse cookiene ender gjerne annons\u00f8rer opp med \u00e5 kj\u00f8pe visninger i blinde, i den grad man f\u00e5r kj\u00f8pt visninger [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":15943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[1,62],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Schibsted har inng\u00e5tt et nytt partnerskap med adtechselskapet Adform - Schibsted for Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/schibstedforbusiness.com\/no\/schibsted-har-inngatt-et-nytt-partnerskap-med-adtechselskapet-adform\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schibsted har inng\u00e5tt et nytt partnerskap med adtechselskapet Adform - Schibsted for Business\" \/>\n<meta property=\"og:description\" content=\"Nettlesere uten tredjeparts-cookies er en del av den nye hverdagen. 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