{"id":16561,"date":"2023-01-24T14:05:52","date_gmt":"2023-01-24T13:05:52","guid":{"rendered":"https:\/\/schibstedforbusiness.com\/no\/?p=16561"},"modified":"2023-01-24T14:08:50","modified_gmt":"2023-01-24T13:08:50","slug":"5-tips-til-programmatiske-kjop-i-schibsted","status":"publish","type":"post","link":"https:\/\/schibstedforbusiness.com\/no\/5-tips-til-programmatiske-kjop-i-schibsted\/","title":{"rendered":"5 tips til programmatiske kj\u00f8p i Schibsted"},"content":{"rendered":"<p>I Schibsted er vi opptatt av \u00e5 gj\u00f8re det enkelt for deg som annons\u00f8r, s\u00e5 derfor har vi samlet v\u00e5re beste tips for dine programmatiske kj\u00f8p:<\/p>\n<p><strong>1<\/strong>.<strong>Schibsted b\u00f8r kj\u00f8pes via private deals (PMP) fremfor open auction.<\/strong><br \/>\nDette for at alle parter skal ha n\u00f8dvendig kontroll p\u00e5 hva som kj\u00f8pes, hvordan det kj\u00f8pes og til hvilke prispunkter, for at vi best mulig kan f\u00f8lge opp kampanjen. I tillegg f\u00e5r du utnyttet Schibsteds m\u00e5lrettingsmuligheter til det fulle.<\/p>\n<p><strong>2<\/strong>. <strong>Schibsted b\u00f8r splittes ut i en egen Line Item\/kj\u00f8psstrategi i DSPen.<\/strong><br \/>\nDette for \u00e5 sikre at ikke begrensninger mellom ulike teknologier \u00f8delegger for et potensielt kj\u00f8p hos Schibsted, noe som veldig ofte vil v\u00e6re til det beste for kampanjen.<\/p>\n<p><strong>3.<\/strong> <strong>Schibsted b\u00f8r ikke kombineres med unike DSP-funksjoner\/m\u00e5lgrupper.<\/strong><br \/>\nF.eks. Google data og viewability targeting. Dette vil f\u00f8re til en veldig lav match rate og dermed potensielt lav dekning, og dere g\u00e5r glipp av verdien i kj\u00f8p hos Schibsted.<\/p>\n<p><strong>4.<\/strong> <strong>Glem ikke Schibsteds Safari-varelager.<\/strong><br \/>\nInkluder alltid mobil og Safari som en egen kj\u00f8psstrategi da det vil v\u00e6re til stor fordel for kampanjen \u00e5 skille mellom Chrome og Safari-varelager.<\/p>\n<p><strong>5.<\/strong> <strong>F\u00e5 hjelp av kundeansvarlige i Schibsted.<\/strong><br \/>\nAlle v\u00e5re kundeansvarlige finnes her for \u00e5 hjelpe deg og dine kunder og kommer gjerne med ideer, innspill og innsikt. V\u00e5re kundeansvarlige kjenner b\u00e5de kunden og bransjen godt.<\/p>\n<p>Vi har ogs\u00e5 laget en oversikt hvor vi har samlet nyttig informasjon om Schibsteds programmatiske tilbud: m\u00e5lrettingsmuligheter, formater, dekning, teknologivalg, data og kontaktinformasjon.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16562\" src=\"https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2023\/01\/Intro-programmatiske-kjop-1.png\" alt=\"\" width=\"3508\" height=\"2480\" srcset=\"https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2023\/01\/Intro-programmatiske-kjop-1.png 3508w, https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2023\/01\/Intro-programmatiske-kjop-1-1280x905.png 1280w, https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2023\/01\/Intro-programmatiske-kjop-1-980x693.png 980w, https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2023\/01\/Intro-programmatiske-kjop-1-480x339.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 3508px, 100vw\" \/><\/p>\n<h1 style=\"text-align: center;\">Du kan laste den ned som PDF <a href=\"https:\/\/drive.google.com\/file\/d\/1NOFzFh82gnrVmtPVqpR6wqDkh0-53kTB\/view?usp=sharing\">her<\/a>.<\/h1>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\u00d8nsker du mer informasjon eller \u00e5 bestille deals ta kontakt med oss p\u00e5 programmatic@schibsted.no.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I Schibsted er vi opptatt av \u00e5 gj\u00f8re det enkelt for deg som annons\u00f8r, s\u00e5 derfor har vi samlet v\u00e5re beste tips for dine programmatiske kj\u00f8p: 1.Schibsted b\u00f8r kj\u00f8pes via private deals (PMP) fremfor open auction. Dette for at alle parter skal ha n\u00f8dvendig kontroll p\u00e5 hva som kj\u00f8pes, hvordan det kj\u00f8pes og til hvilke [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":8222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[1,62],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 tips til programmatiske kj\u00f8p i Schibsted - Schibsted for Business<\/title>\n<meta name=\"description\" content=\"I Schibsted er vi opptatt av \u00e5 gj\u00f8re det enkelt for deg som annons\u00f8r, s\u00e5 derfor har vi samlet v\u00e5re beste tips for dine programmatiske kj\u00f8p.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/schibstedforbusiness.com\/no\/5-tips-til-programmatiske-kjop-i-schibsted\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 tips til programmatiske kj\u00f8p i Schibsted - 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