{"id":17168,"date":"2023-04-26T13:21:18","date_gmt":"2023-04-26T11:21:18","guid":{"rendered":"https:\/\/schibstedforbusiness.com\/no\/?p=17168"},"modified":"2023-04-26T13:21:18","modified_gmt":"2023-04-26T11:21:18","slug":"vare-beste-tips-til-podkastannonsering","status":"publish","type":"post","link":"https:\/\/schibstedforbusiness.com\/no\/vare-beste-tips-til-podkastannonsering\/","title":{"rendered":"V\u00e5re beste tips til podkastannonsering"},"content":{"rendered":"<p>Podkastmarkedet er i stadig vekst, b\u00e5de innholds- og annonsemessig! Schibsted har Norges st\u00f8rste kommersielle podkaster og her er det mange gode annonsemuligheter. Men det er ikke alltid like lett \u00e5 vite hva man skal tenke p\u00e5 og hva som skiller de forskjellige formatene. Tidligere i \u00e5r ble v\u00e5r podkastspesialist, Cornelia Bull, intervjuet av <a href=\"https:\/\/pr-o.no\/\" target=\"_blank\" rel=\"noopener\">PR-operat\u00f8rene<\/a> om nettopp dette. Les hennes anbefalinger her!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-17171\" src=\"https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2023\/04\/Cornelia-Bull-300x300.jpg\" alt=\"\" width=\"200\" height=\"200\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Cornelia Bull, Kommersiell Podkastspesialist Schibsted Marketing Services Norge<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>\u2013 Hva vil du si er hovedforskjellene p\u00e5 de ulike annonse-innsatsene?<\/strong><\/h5>\n<p>\u2013 Ved plassering i underholdingspodkastene v\u00e5re kan profilene, som ikke har redaksjonelle bindinger, fortelle budskapet p\u00e5 merkevarens m\u00e5te. Dette gj\u00f8r reklamen til en integrert del av podkasten. Gir man programlederne fritt spillerom kan dette bli lekent og effektfullt. P\u00e5 aktualitetspoddene har profilene redaksjonell binding. I de tilfellene produserer Schibsted Partnerstudio reklamen med samme tone of voice som podkasten reklamen skal publiseres i. Stemmen er da ikke programledernes. Er det dekning og et \u00f8nske om at budskapet kommer i flest mulig podkaster, passer egenprodusert spot perfekt.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>\u2013 Hva b\u00f8r man tenke p\u00e5 n\u00e5r man \u00f8nsker \u00e5 gj\u00f8re merkevaren sin h\u00f8rt i en podkast?<\/strong><\/h5>\n<p>\u2013 Det finnes mange muligheter. Man kan bruke programledernes stemme, og gj\u00f8r man dette er den klare anbefalingen \u00e5 la dem f\u00e5 s\u00e5 frie t\u00f8yler som mulig for best resultat. Om annons\u00f8ren produserer reklamespotten selv, kan det v\u00e6re lurt med en lydlogo og andre auditive virkemidler for rask gjenkjennelse. Har man et lengre budskap eller en ekspertise man trenger tid til \u00e5 utdype, b\u00f8r man vurdere annons\u00f8rfinansiert episode som vil bli publisert i feeden til den valgte podkasten.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>\u2013 N\u00e5r b\u00f8r man vurdere \u00e5 skape eget innhold fremfor \u00e5 annonsere i etablert podkast?<\/strong><\/h5>\n<p>\u2013 Har man mye spennende innhold, som kan publiseres p\u00e5 regelmessig basis er podkast en fin m\u00e5te \u00e5 dele dette p\u00e5. Det vil v\u00e6re viktig \u2013 spesielt i etableringsfasen \u2013 \u00e5 passe p\u00e5 at man driver trafikk inn til den nye podkasten, gjerne via egne og eksterne kanaler, men det tar lang tid \u00e5 bygge opp en podkast og man har ingen garantier for at den blir en suksess.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>\u2013 Kan du trekke frem noen suksessfaktorer, og si noe om hvorfor nordmenn er s\u00e5 glade i formatet?<\/strong><\/h5>\n<p>\u2013 Nordmenn elsker \u00e5 lytte til norsk innhold \u2013 og det finnes det mye av. I tillegg er podkast det perfekte medie, fordi det kan kombineres med andre gj\u00f8rem\u00e5l. Vi ser at mesteparten av lyttingen foreg\u00e5r p\u00e5 farta \u2013 i bilen eller i hjemmet mens man for eksempel gj\u00f8r husarbeid. Jeg tror at disse faktorene er store bidragsytere til at nordmenn digger dette formatet.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Les hele artikkelen fra PR-operat\u00f8rene <a href=\"https:\/\/pr-o.no\/podkastannonsering-gjor-bedriften-din-hort-her-er-podkastekspertens-beste-tips\/\" target=\"_blank\" rel=\"noopener\">her<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podkastmarkedet er i stadig vekst, b\u00e5de innholds- og annonsemessig! Schibsted har Norges st\u00f8rste kommersielle podkaster og her er det mange gode annonsemuligheter. Men det er ikke alltid like lett \u00e5 vite hva man skal tenke p\u00e5 og hva som skiller de forskjellige formatene. Tidligere i \u00e5r ble v\u00e5r podkastspesialist, Cornelia Bull, intervjuet av PR-operat\u00f8rene om [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":17178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>V\u00e5re beste tips til podkastannonsering - Schibsted for Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/schibstedforbusiness.com\/no\/vare-beste-tips-til-podkastannonsering\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00e5re beste tips til podkastannonsering - Schibsted for Business\" \/>\n<meta property=\"og:description\" content=\"Podkastmarkedet er i stadig vekst, b\u00e5de innholds- og annonsemessig! 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