{"id":17245,"date":"2023-05-04T13:47:21","date_gmt":"2023-05-04T11:47:21","guid":{"rendered":"https:\/\/schibstedforbusiness.com\/no\/?p=17245"},"modified":"2023-05-04T13:47:21","modified_gmt":"2023-05-04T11:47:21","slug":"slik-sikrer-du-effekt-pa-schibsteds-flater","status":"publish","type":"post","link":"https:\/\/schibstedforbusiness.com\/no\/slik-sikrer-du-effekt-pa-schibsteds-flater\/","title":{"rendered":"Slik sikrer du effekt p\u00e5 Schibsteds flater"},"content":{"rendered":"<h2>Hvordan oppn\u00e5 resultater p\u00e5 et stramt markedsf\u00f8ringsbudsjett i urolige tider?<\/h2>\n<p>Mange nordmenn er usikre p\u00e5 sin personlige \u00f8konomi fremover, og de fleste forventer \u00e5 oppleve en periode med lavere kj\u00f8pekraft. Men det er viktig \u00e5 huske at dette er en \u00f8nsket effekt av rente\u00f8kningene, som er ment \u00e5 bremse forbruket.<\/p>\n<p>Likevel planlegger hele 58% av nordmennene \u00e5 bruke like mye eller mer p\u00e5 forbruksvarer og tjenester som vanlig p\u00e5 denne tiden av \u00e5ret (kilde: Schibsteds befolkningsunders\u00f8kelse). Derfor er det fortsatt viktig for annons\u00f8rer \u00e5 posisjonere seg riktig og v\u00e6re &laquo;top of mind&raquo; n\u00e5r kundene bestemmer seg for \u00e5 handle.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em><strong>En vanlig reaksjon i \u00f8konomisk t\u00f8ffe tider er \u00e5 redusere markedsf\u00f8ringsbudsjettet. Men hvis du f\u00f8rst m\u00e5 kutte, hvordan b\u00f8r du da bruke det resterende budsjettet?<\/strong><\/em><\/p><\/blockquote>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2>I l\u00f8pet av kundereisen befinner forbrukeren seg enten i en passiv eller en aktiv fase.<\/h2>\n<p>I den passive fasen blir merker og tjenester, og deres kommunikasjon, sett, brukt og erfart, og preferanser blir formet, forsterket og endret. Dette betyr at som forbrukere er vi aldri helt ute av markedet. N\u00e5r tiden kommer til \u00e5 foreta en handling, har de fleste allerede gjort seg opp en mening om hvilket merke eller tjeneste de vil kj\u00f8pe. <strong style=\"color: #666666; font-size: 14px;\">Hvis du ikke er til stede i kundens sinn n\u00e5r de skal handle, vil de heller ikke kj\u00f8pe av deg.<\/strong><\/p>\n<h3><\/h3>\n<h2><\/h2>\n<h2>Oppmerksomhet er selve inngangsbilletten til effekt<\/h2>\n<p>Merker med h\u00f8y mental tilgjengelighet har 18 ganger h\u00f8yere sannsynlighet for \u00e5 bli vurdert inn i den aktive fasen, og 9 ganger h\u00f8yere sannsynlighet for \u00e5 bli valgt i kj\u00f8psfasen. (Kilde: Wavemaker\/Momentum). Derfor er oppmerksomhet en avgj\u00f8rende KPI for \u00e5 oppn\u00e5 effekt av dine kampanjer. For \u00e5 \u00f8ke mental tilgjengelighet, m\u00e5 du alts\u00e5 sikre at annonseringen din blir lagt merke til og at den blir husket<strong>. <\/strong><\/p>\n<p>V\u00e5r innsiktsavdeling har nylig samarbeidet med mediebyr\u00e5et OMD, Annalect, Facebook og Orkla og gjennomf\u00f8rt en studie for \u00e5 avdekke forskjellen i oppmerksomhet p\u00e5 tvers av Schibsted og Facebook. Analysen viser at det er 30% mer sannsynlig at man husker \u00e5 ha sett annonsen p\u00e5 Schibsted sammenliknet med de som ser den p\u00e5 Facebook.<\/p>\n<p><strong>Velger du Schibsted som kanal for din kampanje, \u00f8ker alts\u00e5 sannsynligheten for effekt.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hvordan oppn\u00e5 resultater p\u00e5 et stramt markedsf\u00f8ringsbudsjett i urolige tider? Mange nordmenn er usikre p\u00e5 sin personlige \u00f8konomi fremover, og de fleste forventer \u00e5 oppleve en periode med lavere kj\u00f8pekraft. Men det er viktig \u00e5 huske at dette er en \u00f8nsket effekt av rente\u00f8kningene, som er ment \u00e5 bremse forbruket. Likevel planlegger hele 58% av [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":17255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Slik sikrer du effekt p\u00e5 Schibsteds flater - Schibsted for Business<\/title>\n<meta name=\"description\" content=\"Slik sikrer du effekt p\u00e5 Schibsteds flater\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/schibstedforbusiness.com\/no\/slik-sikrer-du-effekt-pa-schibsteds-flater\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" 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