{"id":17303,"date":"2023-06-05T09:54:51","date_gmt":"2023-06-05T07:54:51","guid":{"rendered":"https:\/\/schibstedforbusiness.com\/no\/?p=17303"},"modified":"2023-06-05T09:54:51","modified_gmt":"2023-06-05T07:54:51","slug":"effekt-i-digitale-kanaler","status":"publish","type":"post","link":"https:\/\/schibstedforbusiness.com\/no\/effekt-i-digitale-kanaler\/","title":{"rendered":"Effekt i digitale kanaler"},"content":{"rendered":"<h2>Har du noen gang tenkt over hvor mye oppmerksomhet du egentlig f\u00e5r per visning n\u00e5r du annonserer p\u00e5 digitale plattformer og nyhetsmedier?<\/h2>\n<p>Oppmerksomhet er n\u00f8kkelen til \u00e5 oppn\u00e5 effekt med annonseringen. Hvis ingen legger merke til annonsen din, vil den verken \u00f8ke merkevarekjennskapen eller f\u00f8re til handling fra potensielle kunder. Reklamebyr\u00e5ene er eksperter p\u00e5 \u00e5 utforme annonser som skal trigge nysgjerrighet og skape oppmerksomhet fra m\u00e5lgruppen. S\u00e5 lenge selve reklamen er god, har det da egentlig noe \u00e5 si hvor den distribueres? Nettopp dette \u00f8nsket Schibsted \u00e5 unders\u00f8ke gjennom et studie i samarbeid med Orkla, Annalect, OMD og SeenThis. Konkret \u00f8nsket de \u00e5 sammenligne effekten av \u00e5 annonsere p\u00e5 Schibsted versus Facebook.<\/p>\n<blockquote><p>Resultatene var oppsiktsvekkende &#8211; helt like kampanjer presterte veldig likt p\u00e5 begge plattformer, bortsett fra \u00e9n viktig faktor: oppmerksomhet.<\/p><\/blockquote>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2>30% mer sannsynlig at du husker \u00e5 ha sett annonsen p\u00e5 Schibsted.<\/h2>\n<p>Oppsummert viste studiet at oppmerksomhet er en avgj\u00f8rende faktor n\u00e5r det gjelder effekt. Det var hele 30% mer sannsynlig at m\u00e5lgruppen husket \u00e5 ha sett en annonse p\u00e5 Schibsted, sammenlignet med den samme annonsen p\u00e5 Facebook.<\/p>\n<p>Frode Sylli\u00e5sen, Director Growth and Development i OMD bekrefter at studiet beviser at displayannonser kan levere h\u00f8y oppmerksomhet. Han mener samtidig er det viktig \u00e5 understreke at en visning ikke gj\u00f8r jobben alene. Det er viktig \u00e5 ha fokus p\u00e5 kvalitet b\u00e5de i innhold og distribusjon.<\/p>\n<blockquote><p>At det kan v\u00e6re behov for f\u00e6rre visninger for \u00f8nsket effekt p\u00e5 Schibsted sine flater enn alternativer er positivt av flere grunner, og bekrefter at Schibsted har gjort en god jobb i utviklingen av sine kommersielle flater, sier Sylli\u00e5sen.<\/p><\/blockquote>\n<p>Studiet er med det et konkret bevis p\u00e5 at en visning har ulik verdi p\u00e5 tvers av annonse-plattformene, og at det er stor forskjell i kvalitet mellom visningene.<\/p>\n<p>&nbsp;<\/p>\n<p>\u00d8nsker du \u00e5 l\u00e6re mer om hvordan du oppn\u00e5r best mulig oppmerksomhet og effekt av dine kampanjer?<\/p>\n<p>Ta kontakt med Pernille Vermedal H\u00f8gh, Head of Insights &amp; Effects<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Har du noen gang tenkt over hvor mye oppmerksomhet du egentlig f\u00e5r per visning n\u00e5r du annonserer p\u00e5 digitale plattformer og nyhetsmedier? Oppmerksomhet er n\u00f8kkelen til \u00e5 oppn\u00e5 effekt med annonseringen. Hvis ingen legger merke til annonsen din, vil den verken \u00f8ke merkevarekjennskapen eller f\u00f8re til handling fra potensielle kunder. Reklamebyr\u00e5ene er eksperter p\u00e5 \u00e5 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":17380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[60,1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Effekt i digitale kanaler - Schibsted for Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/schibstedforbusiness.com\/no\/effekt-i-digitale-kanaler\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effekt i digitale kanaler - Schibsted for Business\" \/>\n<meta property=\"og:description\" content=\"Har du noen gang tenkt over hvor mye oppmerksomhet du egentlig f\u00e5r per visning n\u00e5r du annonserer p\u00e5 digitale plattformer og nyhetsmedier? 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