{"id":18089,"date":"2023-11-28T13:20:47","date_gmt":"2023-11-28T12:20:47","guid":{"rendered":"https:\/\/schibstedforbusiness.com\/no\/?p=18089"},"modified":"2023-11-28T13:20:47","modified_gmt":"2023-11-28T12:20:47","slug":"bilundersokelsen-2024","status":"publish","type":"post","link":"https:\/\/schibstedforbusiness.com\/no\/bilundersokelsen-2024\/","title":{"rendered":"Bilunders\u00f8kelsen 2024"},"content":{"rendered":"<h2>Hvert \u00e5r gjennomf\u00f8rer vi bilunders\u00f8kelsen i samarbeid med FINN. Form\u00e5let med unders\u00f8kelsen har v\u00e6rt \u00e5 kartlegge kj\u00f8psatferden, prioriteringene og holdningene til de av Schibsted sine lesere som er interessert i bil. Under finner du de 5 viktigste funnene fra \u00e5rets bilunders\u00f8kelse.<\/h2>\n<p>&nbsp;<\/p>\n<h4><strong>1. Bekymring rundt \u00f8konomien er tydelig, men det varierer i befolkningen.<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Tall fra Schibsted sin befolkningsunders\u00f8kelse og tall fra bilunders\u00f8kelsen viser at mange nordmenn er bekymret for \u00f8konomien. Vi ser at to av tre (63%) er i en eller annen grad bekymret for \u00f8konomien og blant disse s\u00e5 sier 13% at de er n\u00f8dt til \u00e5 omprioritere og kutte kostnader for \u00e5 f\u00e5 budsjettet til \u00e5 g\u00e5 opp.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18090 size-full\" src=\"https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2023\/11\/Bilundersokelsen_01.png\" alt=\"\" width=\"1198\" height=\"667\" srcset=\"https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2023\/11\/Bilundersokelsen_01.png 1198w, https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2023\/11\/Bilundersokelsen_01-980x546.png 980w, https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2023\/11\/Bilundersokelsen_01-480x267.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1198px, 100vw\" \/><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">De eldste og yngste i befolkningen er de som er minst bekymret, og de i aldersgruppen 30-50 \u00e5r med hjemmeboende barn og h\u00f8y l\u00e5negrad er de som er mest bekymret<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h4><strong>2. Planer om anskaffelse av nybil er kraftig ned siden forrige m\u00e5ling<br \/>\n<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">I bilunders\u00f8kelsen, der utvalget spesifikt er bilinteresserte, s\u00e5 er det liten endring i hvor mange som allerede har anskaffet seg bil eller de som planlegger \u00e5 anskaffe seg bil. Blant hele befolkningen, derimot, ser vi at de som har planer om \u00e5 anskaffe seg nybil synker kraftig. Vi ser ogs\u00e5 det samme n\u00e5r det gjelder bruktbil. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u00d8konomien generelt i tillegg til nye regler som moms og vektgrense for elbiler samt strengere regler for maksimal l\u00e5negrad for husholdninger p\u00e5virker helt klart nordmenns planer rundt anskaffelse av bil.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18091 size-full\" src=\"https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2023\/11\/Bilundersokelsen_02.png\" alt=\"\" width=\"1200\" height=\"666\" srcset=\"https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2023\/11\/Bilundersokelsen_02.png 1200w, https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2023\/11\/Bilundersokelsen_02-980x544.png 980w, https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2023\/11\/Bilundersokelsen_02-480x266.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>3. Usikkerhet i teknologisk utvikling har p\u00e5virket kj\u00f8perne av nybil i st\u00f8rre grad enn i fjor<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Selv om det har skjedd mange politiske endringer i forbindelse med, spesielt, kj\u00f8pet av elbiler (moms, vektgrense) s\u00e5 er det usikkerhet i teknologisk utvikling som har hatt h\u00f8yest p\u00e5virkningskraft blant nybilskj\u00f8perne. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">V\u00e5r hypotese er at kj\u00f8perne av nybil ser at det kommer nye og \u201cbedre\u201d biler, spesielt elbiler, med bedre batterikapasitet og kj\u00f8relengde med relativt korte mellomrom. En hypotese som ogs\u00e5 st\u00f8ttes opp under hva respondentene legger vekt p\u00e5 n\u00e5r de skal velge bil.<\/span><\/p><\/blockquote>\n<h4><\/h4>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18092 size-full\" src=\"https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2023\/11\/Bilundersokelsen_03.png\" alt=\"\" width=\"1195\" height=\"661\" srcset=\"https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2023\/11\/Bilundersokelsen_03.png 1195w, https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2023\/11\/Bilundersokelsen_03-980x542.png 980w, https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2023\/11\/Bilundersokelsen_03-480x266.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1195px, 100vw\" \/><\/h4>\n<h4><\/h4>\n<h4><\/h4>\n<h4><strong>4. Signifikant \u00f8kning i andelen som vurderer og foretrekker fossil drivlinje for f\u00f8rste gang p\u00e5 flere \u00e5r<\/strong><\/h4>\n<blockquote><p><span style=\"font-weight: 400;\">Elektrisk drivlinje er selvf\u00f8lgelig den drivlinjen som fremdeles er mest vurdert og foretrukket, men vi ser at dette holder seg stabilt sammenliknet med i fjor. Der vi ser en vesentlig \u00f8kning er i andel som vurderer og foretrekker fossil drivlinje for f\u00f8rste gang p\u00e5 mange \u00e5r. <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Dette henger med stor sannsynlighet sammen med at forskjellene i fordelene mellom fossil og elektrisk viskes mer og mer ut, og n\u00e5r insentivene ved \u00e5 kj\u00f8pe elektrisk reduseres s\u00e5 vil flere b\u00e5de vurdere og foretrekke fossil drivlinje.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18093 size-full\" src=\"https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2023\/11\/Bilundersokelsen_04.png\" alt=\"\" width=\"1198\" height=\"665\" srcset=\"https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2023\/11\/Bilundersokelsen_04.png 1198w, https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2023\/11\/Bilundersokelsen_04-980x544.png 980w, https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2023\/11\/Bilundersokelsen_04-480x266.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1198px, 100vw\" \/><\/p>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h4><strong>5. Merkevareassosiasjonene er i endring<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Tesla har lenge st\u00e5tt sterkt i mange av merkevareassosiasjonene, men siden bilunders\u00f8kelsen i 2021 har vi sett at de gradvis har mistet posisjoner til ulike merker. En av disse merkene er Fisker, som i \u00e5r, til tross for at de knapt har biler p\u00e5 norske veier, klatrer til topps i to av to viktige merkevareassosiasjoner; Innovativ og milj\u00f8vennlig.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">N\u00e5r det er sagt s\u00e5 virker det ikke som om det har p\u00e5virket salget til Tesla i stor grad da de, med sin modell Y, har ~21% markedsandel i Norge.<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18094 size-full\" src=\"https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2023\/11\/Bilundersokelsen_05.png\" alt=\"\" width=\"1199\" height=\"663\" srcset=\"https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2023\/11\/Bilundersokelsen_05.png 1199w, https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2023\/11\/Bilundersokelsen_05-980x542.png 980w, https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2023\/11\/Bilundersokelsen_05-480x265.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1199px, 100vw\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hvert \u00e5r gjennomf\u00f8rer vi bilunders\u00f8kelsen i samarbeid med FINN. Form\u00e5let med unders\u00f8kelsen har v\u00e6rt \u00e5 kartlegge kj\u00f8psatferden, prioriteringene og holdningene til de av Schibsted sine lesere som er interessert i bil. Under finner du de 5 viktigste funnene fra \u00e5rets bilunders\u00f8kelse. &nbsp; 1. Bekymring rundt \u00f8konomien er tydelig, men det varierer i befolkningen. Tall fra [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":18098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bilunders\u00f8kelsen 2024 - Schibsted for Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/schibstedforbusiness.com\/no\/bilundersokelsen-2024\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bilunders\u00f8kelsen 2024 - Schibsted for Business\" \/>\n<meta property=\"og:description\" content=\"Hvert \u00e5r gjennomf\u00f8rer vi bilunders\u00f8kelsen i samarbeid med FINN. 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