{"id":18110,"date":"2023-12-01T09:50:04","date_gmt":"2023-12-01T08:50:04","guid":{"rendered":"https:\/\/schibstedforbusiness.com\/no\/?p=18110"},"modified":"2024-06-21T15:14:02","modified_gmt":"2024-06-21T13:14:02","slug":"implementation-of-the-iab-standard-tcf","status":"publish","type":"post","link":"https:\/\/schibstedforbusiness.com\/no\/implementation-of-the-iab-standard-tcf\/","title":{"rendered":"Schibsted har besluttet \u00e5 f\u00f8lge den internasjonale IAB-standarden \u201cThe Transparency &#038; Consent Framework&raquo; (TCF)"},"content":{"rendered":"<h3><strong>Schibsted har besluttet \u00e5 f\u00f8lge den internasjonale IAB-standarden \u201cThe Transparency &amp; Consent Framework&raquo; (TCF), som benyttes til \u00e5 kommunisere en brukers samtykke mellom ulike akt\u00f8rer i mediebransjen. <\/strong><\/h3>\n<p>I m\u00e5nedene fremover vil Schibsted fokusere p\u00e5 \u00e5 utvikle og implementere n\u00f8dvendig infrastruktur for TCF, og noen av v\u00e5re merkevarer er allerede live med TCF.Schibsted har til n\u00e5 operert p\u00e5 siden av TCF, men har alltid st\u00f8ttet behovet for en bransjestandard. Det juridiske landskapet endrer seg raskt og vi er sikre p\u00e5 at vi gjennom implementering av TCF og tilpasningen\u00a0 til resten av markedet, vil skape de beste forutsetningene fremover for Schibsted,\u00a0 v\u00e5re brukere, annons\u00f8rer og partnere. Schibsteds retningslinjer knyttet til personvern forblir uendret med implementeringen av TCF.<\/p>\n<p><strong>Dette inneb\u00e6rer f\u00f8lgende:\u00a0<\/strong><\/p>\n<ul>\n<li>Schibsted vil implementere\u00a0 TCF p\u00e5 alle programmatiske kj\u00f8p<\/li>\n<li>Schibsted vil ha en noe lengre overgang for IO\/direkte bookede kampanjer, som inneb\u00e6rer at vi h\u00e5ndhever gjeldende avtaler manuelt.<\/li>\n<li>Dersom ditt valg av leverand\u00f8r st\u00f8tter TCF, vil v\u00e5rt samarbeid fortsette up\u00e5virket. S\u00f8rg imidlertid for at ditt valg av leverand\u00f8r har et rammeverk for TCF hvis du kj\u00f8per Schibsted programmatisk.<\/li>\n<li>Schibsted vil ikke kunne st\u00f8tte leverand\u00f8rer eller partnere som ikke opererer innenfor TCF. I praksis betyr dette at leverand\u00f8rer som ikke f\u00f8lger TCF,\u00a0 ikke vil ha muligheten til \u00e5 kj\u00f8pe Schibsteds varelager programmatisk i fremtiden. Skulle du velge \u00e5 bli med i TCF som leverand\u00f8r eller partner, vil vi revurdere situasjonen.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Vi er klar over at dette kan medf\u00f8re ulemper for partnere som for \u00f8yeblikket opererer utenfor TCF; men vi vurderer likevel at dette er riktig vei fremover.Hvis du har sp\u00f8rsm\u00e5l ang\u00e5ende dette, kan du kontakte Anders Enger &#8211; Head of Programmatic i Schibsted. (anders.enger@schibsted.com)<\/p>\n<p>Vi \u00f8nsker deg en fortsatt fin dag!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Schibsted har besluttet \u00e5 f\u00f8lge den internasjonale IAB-standarden \u201cThe Transparency &amp; Consent Framework&raquo; (TCF), som benyttes til \u00e5 kommunisere en brukers samtykke mellom ulike akt\u00f8rer i mediebransjen. I m\u00e5nedene fremover vil Schibsted fokusere p\u00e5 \u00e5 utvikle og implementere n\u00f8dvendig infrastruktur for TCF, og noen av v\u00e5re merkevarer er allerede live med TCF.Schibsted har til n\u00e5 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":19139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[1,62],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Schibsted har besluttet \u00e5 f\u00f8lge den internasjonale IAB-standarden \u201cThe Transparency &amp; Consent Framework&quot; (TCF) - Schibsted for Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/schibstedforbusiness.com\/no\/implementation-of-the-iab-standard-tcf\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schibsted har besluttet \u00e5 f\u00f8lge den internasjonale IAB-standarden \u201cThe Transparency &amp; Consent Framework&quot; (TCF) - Schibsted for Business\" \/>\n<meta property=\"og:description\" content=\"Schibsted har besluttet \u00e5 f\u00f8lge den internasjonale IAB-standarden \u201cThe Transparency &amp; Consent Framework&raquo; (TCF), som benyttes til \u00e5 kommunisere en brukers samtykke mellom ulike akt\u00f8rer i mediebransjen. I m\u00e5nedene fremover vil Schibsted fokusere p\u00e5 \u00e5 utvikle og implementere n\u00f8dvendig infrastruktur for TCF, og noen av v\u00e5re merkevarer er allerede live med TCF.Schibsted har til n\u00e5 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/schibstedforbusiness.com\/no\/implementation-of-the-iab-standard-tcf\/\" \/>\n<meta property=\"og:site_name\" content=\"Schibsted for Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SchibstedGroup\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-01T08:50:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-21T13:14:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/schibstedforbusiness.com\/no\/wp-content\/uploads\/sites\/2\/2023\/12\/schibsted-iab.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tanja Westhagen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@schibstedgroup\" \/>\n<meta name=\"twitter:site\" content=\"@schibstedgroup\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanja Westhagen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/schibstedforbusiness.com\/no\/implementation-of-the-iab-standard-tcf\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/schibstedforbusiness.com\/no\/implementation-of-the-iab-standard-tcf\/\"},\"author\":{\"name\":\"Tanja Westhagen\",\"@id\":\"https:\/\/schibstedforbusiness.com\/no\/#\/schema\/person\/07ef3d264b9645fea8457e1c0fe22605\"},\"headline\":\"Schibsted har besluttet \u00e5 f\u00f8lge den internasjonale IAB-standarden \u201cThe Transparency &#038; 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