Insight and effect reporting
What is a campaign without insight and effect measurement?
In order for you to achieve the best possible results, it is important to measure and optimize along the way, and at Schibsted we are very concerned with measuring effect. In addition to measuring the results of your campaigns, we also follow market trends and the effect of our own products, so that we can become better advisors for you.
INSIGHT
Schibsted reaches a total of over 3 million people every day, so here is the potential to reach many high - no matter how small or large your target group is.
See traffic figures from MBL / Kantar >>
EFFECT REPORTING
We measure the effect of campaigns and advertising in several ways. In addition to regular campaign reports, we can offer you:
Traffic figures taken from the Media Companies
Schibsted Norway consists of the following websites and newspapers:
FINN .no, VG, Aftenposten, E24, Bergens Tidende, Stavanger Aftenblad, Adressa, Fedrelandsvennen, Tek.no, Min Mote, Godt .no, Pent, TV Guiden, Lister24, Strilen, Vestnytt, Lindesnes, Bygdanytt and Askøyværingen.
Demographics
Schibsted Norway consists of the following websites and newspapers:
FINN .no, VG, Aftenposten, E24, Bergens Tidende, Stavanger Aftenblad, Adressa, Fedrelandsvennen, Tek.no, Min Mote, Godt .no, Pent, TV Guiden, Lister24, Strilen, Vestnytt, Lindesnes, Bygdanytt and Askøyværingen.
Test the ad's ability to capture users' attention with the Predict analytics tool
Predict is a tool that predicts how your ads capture the attention of your readers using artificial intelligence. Through a database of 14,000 previous eyetracking cases, the tool will provide an analysis of which parts of the ad will receive the most attention.
It can be video or still images, digital or print, isolated or in context. In addition, Predict gives a score on how demanding it is to decode the information in the ad and how clear the message is. The tool has great value in pretesting, as it allows you to adjust the creative material before the ad goes live. We also use Predict in connection with campaign evaluation to get as good learning about the effect of the campaign as possible.
Campaign testing
To understand the effect a campaign has had on the target group, we often conduct surveys afterwards. In most cases, we compare the results of those who have seen the ad with a control group that has not been shown the ad, to see what short-term boost in brand KPIs the campaign has given. In addition, we ask questions about the message and the ad itself to understand how the target group perceives it. In cases where it is not appropriate or possible to have a control group that has not seen the ad, we focus primarily on understanding how the ad is perceived by the target group.
We test in collaboration with Norstat
We test digital campaigns in collaboration with Norstat , Norway's largest consumer panel.
It is possible to test all digital campaigns, for example display ads, video, content/native and sponsorships, but there are some requirements for the size of the campaign in order for us to carry out a test. We also carry out some tests of print and podcast campaigns during the year.
Contact your customer advisor in Schibsted to talk about the possibilities!