Specifications for
Native ads

Delivery deadline: 3 working days before publication, no later than 12.00
For sponsorships, there are 5 working days before publication.

Send the material to traffic@schibsted.no

• Follow the ad specifications below carefully
• For Native Ads, Native Ads CPC and Native Ads video, include this form
• For Native Ads CPC on FINN you should include this form
• Put your contact person in Schibsted on a copy
• Include the booking number and start date of the campaign in the subject field

Relocation presupposes that new dates are available, and places must be available. The indentation date can only be moved once.

• Relocation earlier than 10 days before the promotion date: No extra charge.
• Cancellation later than 10 days before the promotion date: 25% must be paid.
• Cancellation later than 3 days before promotion date: 100% must be paid.
• Moving more than 30 days in advance is considered a cancellation and cancellation policy applies.
• For WEBTV, separate deadlines apply, see specification for video.

Advertising elements to be delivered for Native Ads Video.
Schibsted's ad server will optimize delivery based on clickthrough rate.

Fill out the Native Ads Creative Template ( https://docs.google.com/spreadsheets/d/13T3nXqAKlzAUapv74CYFLKOjmhVgzuyeTSRYTCZlwlE/edit#gid=1544994610 )

Advertiser name
Advertiser name, maximum 50 characters

Logo
1×1 ratio
jpg, png
Minimum 150 x 150 pixels
Max 300 x 300 pixels
Max 50 kb

URL
Landing page URL

Title
Ad text, 50 characters or fewer

Video
Aspect ratio: 16:9 (width/height)
Max 60 seconds, recommended max 15 seconds
For direct purchases, we adapt the video file if necessary. For programmatic purchases, the video file must comply with further technical specifications. See more under the section "In-banner: Video file specifications"

Picture
(Image is used as a still image after the movie has finished playing)
File format: jpg or png
Width/height ratio 16:9 (1920x1080px or 1280x720px) minimum 800×450 px Max 100 kb

Video files are advertisement videos that are delivered to AdOps (traffic@schibsted.no) as a regular video file.

These types of products can be delivered as a video file:

• In-banner video Netboard and Board (can be delivered as both video file and Tag / HTML)
• Norway NOW products (can be delivered as both video file and Tag / HTML)
• Native Ads Video

Live campaigns:

We've simplified the direct-purchase specification so you, as an advertiser, don't have to worry about technical video specifications. We only require the correct ratio and maximum duration for the video file.

Video files must be

• maximum 60 seconds duration (we recommend a maximum of 15 seconds)
• 16: 9 ratio

For Direct campaigns, as a rule, no other requirements for file type or file specifications apply.

Received video file will be converted by Schibsted Ad Operations if it
does not match the technical formatting required by the ad server
has too loud a sound.

We always contact the advertiser if the video file can not be converted without experienced image or audio quality change.

Received video file will be sent in return if

• The movie is too long
• The video has a different ratio than 16: 9
• It can not be converted with acceptable quality or size for upload to the ad server. Specification for programmatic purchases shows the technical quality required.
• Ads should not loop

Received video file will be converted by Schibsted Ad Operations if it
does not match the technical formatting required by the ad server
has too loud a sound.

Programmatic campaigns:
Here you can test whether the video file meets our specification easy-ads.com/sa/video

Duration of the film
Max 60 seconds

The video file
File size max 10 MB
File format We recommend mp4. In addition, the file formats x-flv, webm, x-ms-wmv, ogg, x-msvideo, mpeg, quicktime and mov are also accepted. 3gpp or 3gpp2 is not accepted.

Video
Ratio (width: height) 16: 9
Video codec DVCPRO HD or H264.
Resolution As high a resolution as possible, preferably 1080p (1920 × 1080) or 720p (1280 × 720). Minimum 640 × 360 px.
Frames per second We recommend 50 frames per second. Minimum requirements are 25 frames progressive or 50 frames interlaced. Maximum 60 frames per second.
Quality (bit rate) Recommended minimum 1000 kbps

Higher quality of a clip gives better reproduction online. Resolution, bit rate and frames per second determine the quality of the clip.

Audio
Stereo AAC or MP3 format
Quality (bit rate) Recommended minimum 70 kbps
Sound level Flattened out at 23 LUFS / LKFS. Maximum -16 LUFS. Material with a higher volume is stopped.

Ads to be provided for Native Ads and Native Ads CPCs.
Schibsted's ad server will optimize delivery based on clickthrough rate.

Fill out the Native Ads Creative Template ( https://docs.google.com/spreadsheets/d/13T3nXqAKlzAUapv74CYFLKOjmhVgzuyeTSRYTCZlwlE/edit#gid=1544994610 )

Advertiser
Advertiser name, maximum 50 characters

Picture:
Image format: 1200 x 627 px NB! Text in the image is not permitted, with the exception of statutory calculation examples for credit cards or loans to the private market. Images with non-permitted text will be rejected.

Logo
1×1 ratio
jpg or png
Minimum 150 x 150 pixels
Max 300 x 300 pixels
Max 50 kb

URL
Landing page URL

Title
Ad text, 50 characters or fewer

Plug title
Additional text, 90 characters or less

Statutory calculation examples for consumer loan and credit card advertisements must be entered both in the title and in the picture. This is necessary to ensure readability across Schibsted's ad placements.