Video Ad Specifications

Delivery deadline: 3 working days before publication, no later than 12.00

Send the material to traffic@schibsted.no
Feel free to put your contact person in Schibsted on a copy
Include booking number and start date in the subject field

Relocation presupposes that new dates are available and that we have available stock. Indent date can only be moved once:

• Relocation earlier than 10 days (20 days for WEBTV) before promotion date: No extra charge
• Cancellation later than 10 days (20 days for WEBTV) before the promotion date: 25% must be paid
• Cancellation later than 3 days (10 days for WEBTV) before promotion date: 100% must be paid
• Moving more than 30 days in advance is considered a cancellation and cancellation policy applies.

For Snapchat on VG Discover, separate rules apply.

Duration of the film

• Preroll max 15 seconds
• Bumper Ad max 6 seconds
• Ads should not loop

The video file
File format .mp4
File size max 50 MB
Platform VAST. VPAID must be removed from the VAST tag.

Video
Picture ratio (width: height): 16: 9
Video codec: DVCPRO HD or H264.
Resolution: As high a resolution as possible, preferably 1080p (1920 × 1080) or 720p (1280 × 720). Minimum 640 × 360 px.
Frames per second: We recommend 50 frames per second. Minimum requirements are 25 frames progressive or 50 frames interlaced. Maximum 60 frames per second.
Quality (bitrate): Minimum 5000 kbps

Audio (video in video)
Format: Stereo AAC or MP3
Sound level: -23 (+/- 7) LUFS / LKFS. Max -16 LUFS, minimum -30
Quality (bitrate): Minimum 128 kbps

Deviations that deviate are sent back.

Here you can test whether the video file meets our specification: easy-ads.com/sa/video

Video files are advertisement videos that are delivered to AdOps (traffic@schibsted.no) as a regular video file.

These types of products can be delivered as a video file:

• In-banner video Netboard and Board (can be delivered as both video file and Tag / HTML)
• Norway NOW products (can be delivered as both video file and Tag / HTML)
• Native Ads Video

Live campaigns:

We've simplified the direct-purchase specification so you, as an advertiser, don't have to worry about technical video specifications. We only require the correct ratio and maximum duration for the video file.

Video files must be

• maximum 60 seconds duration (we recommend a maximum of 15 seconds)
• 16: 9 ratio

For Direct campaigns, as a rule, no other requirements for file type or file specifications apply.

Received video file will be converted by Schibsted Ad Operations if it
does not match the technical formatting required by the ad server
has too loud a sound.

We always contact the advertiser if the video file can not be converted without experienced image or audio quality change.

Received video file will be sent in return if

• The movie is too long
• The video has a different ratio than 16: 9
• It can not be converted with acceptable quality or size for upload to the ad server. Specification for programmatic purchases shows the technical quality required.
• Ads should not loop

Received video file will be converted by Schibsted Ad Operations if it
does not match the technical formatting required by the ad server
has too loud a sound.

Programmatic campaigns:
Here you can test whether the video file meets our specification easy-ads.com/sa/video

Duration of the film
Max 60 seconds

The video file
File size max 10 MB
File format We recommend mp4. In addition, the file formats x-flv, webm, x-ms-wmv, ogg, x-msvideo, mpeg and quicktime are also accepted. 3gpp or 3gpp2 is not accepted.

Video
Ratio (width: height) 16: 9
Video codec DVCPRO HD or H264.
Resolution As high a resolution as possible, preferably 1080p (1920 × 1080) or 720p (1280 × 720). Minimum 640 × 360 px.
Frames per second We recommend 50 frames per second. Minimum requirements are 25 frames progressive or 50 frames interlaced. Maximum 60 frames per second.
Quality (bit rate) Recommended minimum 1000 kbps

Higher quality of a clip gives better reproduction online. Resolution, bit rate and frames per second determine the quality of the clip.

Audio
Stereo AAC or MP3 format
Quality (bit rate) Recommended minimum 70 kbps
Sound level Flattened out at 23 LUFS / LKFS. Maximum -16 LUFS. Material with a higher volume is stopped.

These types of products can be delivered as Tag / HTML:

• In-banner video Netboard and Board (can be delivered as both video file and Tag / HTML)
• Norway NOW products (can be delivered as both video file and Tag / HTML)
• In-banner video brandboard
• In-banner video Board XL
• In-banner video full screen (only available as Tag)
• In Banner Video Skyscraper 
• In Banner Video Horseshoes *
• In Banner Video Wallpaper *

Tag is a banner encoded in a third-party tag (script), which can, among other things, deliver video content. The third-party script tag is hosted by our ad server, while the video content is hosted by a third party and retrieved by the tag when the ad is displayed. This is technically banner material, and Schibsted will not be able to deliver video metrics on campaigns with such material.

HTML5 is a banner encoded in HTML5, which can, among other things, deliver video content. The HTML5 code is hosted by our adserver, while the video content is hosted by third parties and retrieved by the HTML5 code when the ad is displayed. This is technically banner material, and Schibsted will not be able to deliver video metrics on campaigns with such material.

* For In Banner Video Horseshoes and Wallpaper, only the Skyscraper format is allowed for video / animations. For the sake of the user experience on our sites, video / animations are allowed in a maximum of half of the Skyscraper format. This applies regardless of whether Skyscraper is purchased alone, or as part of Horseshoe or Wallpaper.

Tag / HTML

Duration of the film

• Max 60 seconds
• Ads should not loop

Weight
Board (mobile): Initial load max 150 kb
Board XL (mobile): Initial load max 150 kb
Netboard (desktop / tablet): Initial load max 150 kb
Brandboard (desktop / tablet): Initial load max 250 kb
Skyscraper (desktop): Initial load max 150 kb
Fullscreen (mobile): Initial load max 360 kb (Tag only, HTML5 can not be used)
Fullscreen (desktop): Initial load max 360 kb (Tag only, HTML5 can not be used)
Skyscraper (deck stop / tablet): Initial load max 150 kb
Horseshoes (desktop / tablet): Initial load max 150 kb per pc. Maximum 450 kb total for all three formats.
Wallpaper (desktop / tablet): Initial load max 150 kb per pc. Maximum 600 kb in total for all four formats

Subload max 2000 kb all formats.

Size
Board (mobile): 320x250 px
Board XL (mobile): 320x400 px (4: 5 ratio)
Netboard (desktop / tablet): 580x400 px
Brandboard (desktop / tablet): 980x600 px
Fullscreen (mobile): 1920x1080 px (see safe zone)
Fullscreen (desktop): 1920x1080
Skyscraper (cover stop / tablet): 180x500 px
Horseshoes (desktop / tablet): 1010x150px, 180x700px, 180x700px
Wallpaper (desktop / tablet): 180 × 700 px (x2) + 1010 × 150 px + 1920 × 1300 px

Sound
Sound is only allowed when the user can activate the sound with a click.
Volume must be coded according to EBU R-128, with max LUFS of -16.
The ad must be marked with a sound symbol, where the sound is turned on or off.
Schibsted reserves the right to say no to certain sounds.

HTML5
We are based on INMA's HTML standard, click here for specification. https://docs.google.com/document/d/1BwWCmlQdWS3hI7EVjSeRNImYw8BTvJ2OqoKqGbXrF1k/edit

NB! We do not allow "console.log (" statements to be contained within the code, as this may slow down our pages and destroy debugging processes on the sites. "Console.log (" must therefore be removed from the code before the material is submitted.
HTML at Adform: Manual and templates ( https://support.adform.com/documentation/build-html5-banners/adform-html5-api-components/responsive-leaderboard-setup/ )
NB: We recommend manual coding of HTML banners

Where: VG Discover

• The ad can be either video or still image
• The ad should not loop

Ratio / size
9:16 / 1080x920

File size
Video: Max 1 GB
Still image: Max 5 MB

Duration of the film
Maximum 10 seconds

How to deliver
Orders must be submitted ten working days before the start of the campaign and materials must be submitted no later than five working days in advance.
Material can be changed during the promotion period, and it takes up to two working days.
Purchases can be canceled up to one month in advance.

Schibsted Partnerstudio can assist with production! Feel free to contact us for a non-committal chat about your Snapchat opportunities.

Where: Banner on VGTV

Image file:
Jpg
Must be delivered in pure file format, third-party tags do not work with this product.

Size
1280x720 px

File size
Max 100 kB

Landing page
Comes with associated click URL