Video Ad Specifications
To ensure that your ad works optimally and to avoid design issues, it's important to follow the specifications of each ad placement. In this guide you will find an overview of goals, file sizes, character specifications and recommendations.
How to deliver video material to us
Delivery deadline: 3 working days before publication, no later than 12.00
Send the material to firstname.lastname@example.org
Feel free to put your contact person in Schibsted on a copy
Include booking number and start date in the subject field
Cancellation and relocation
Relocation presupposes that new dates are available and that we have available stock. Indent date can only be moved once:
- Relocation earlier than 10 days (20 days for WEBTV) before promotion date: No extra charge
- Cancellation later than 10 days (20 days for WEBTV) before the promotion date: 25% must be paid
- Cancellation later than 3 days (10 days for WEBTV) before promotion date: 100% must be paid
- Moving more than 30 days in advance is considered a cancellation and cancellation policy applies.
For Snapchat on VG Discover, separate rules apply.
Preroll and Bumper Ads specifications
Duration of the film
- Preroll max 15 seconds
- Bumper Ad max 6 seconds
- Ads should not loop
The video file
File format .mp4
File size max 50 MB
Platform VAST. VPAID must be removed from the VAST tag.
Picture ratio (width: height): 16: 9
Video codec: DVCPRO HD or H264.
Resolution: As high a resolution as possible, preferably 1080p (1920 × 1080) or 720p (1280 × 720). Minimum 640 × 360 px.
Frames per second: We recommend 50 frames per second. Minimum requirements are 25 frames progressive or 50 frames interlaced. Maximum 60 frames per second.
Quality (bitrate): Minimum 5000 kbps
Audio (video in video)
Format: Stereo AAC or MP3
Sound level: -23 (+/- 7) LUFS / LKFS. Max -16 LUFS, minimum -30
Quality (bitrate): Minimum 128 kbps
Deviations that deviate are sent back.
Here you can test whether the video file meets our specification: easy-ads.com/sa/video
Where: VG Discover
- The ad can be either video or still image
- The ad should not loop
Ratio / size
9:16 / 1080x920
Video: Max 1 GB
Still image: Max 5 MB
Duration of the film
Maximum 10 seconds
How to deliver
Orders must be submitted ten working days before the start of the campaign and materials must be submitted no later than five working days in advance.
Material can be changed during the promotion period, and it takes up to two working days.
Purchases can be canceled up to one month in advance.
Schibsted Partnerstudio can assist with production! Feel free to contact us for a non-committal chat about your Snapchat opportunities.
Poster poster specifications
Where: Banner on VGTV
Must be delivered in pure file format, third-party tags do not work with this product.
Max 100 kB
Comes with associated click URL