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When gender, age and life situation are relevant

Gender, age and life situation often say a great deal about what the user is interested in. Some products are best suited for a target group at a certain age, and many products are only relevant for parents with children or for young students. Not to mention gender; Messages aimed at women and men are often different. Below you will find our standard goal controls within demographic variables. We can also tailor segments if you are looking for a very special target group.

Age & gender

Price Direct: +25 CPM (age), +25 CPM (gender)

Programmatic price: +5 CPM

The segments are overrepresented by men/women or different age groups in relation to the population in Norway. The segments are based on users with relevant information about gender and age in Schibsted Account profiles 

Children & Family

Direct price: +50 CPM

Programmatic price: +10 CPM

This segment collects users who are searching for information about being a parent through our many articles on Schbsted News Media. There is an option to include or exclude age segments if desired.

Students

Direct price: +50 CPM

Programmatic price: +10 CPM

This segment targets users who search for information that is typical for students. The segment is based on users who read articles on student sites, or articles that deal with relevant information for students such as student loans, scholarships and housing.

High income & decision makers

Direct price: +50 CPM

Programmatic price: +10 CPM

This segment is aimed at those with high incomes, preferably managers and decision-makers in a company within purchasing, personnel, services, etc. The segment is based on users who read articles within management, negotiations or economics in our economics-related sections.