When gender, age and life situation are relevant
Gender, age and life situation often say a great deal about what the user is interested in. Some products are best suited for a target group at a certain age, and many products are only relevant for parents with children or for young students. Not to mention gender; Messages aimed at women and men are often different. Below you will find our standard goal controls within demographic variables. We can also tailor segments if you are looking for a very special target group.
Age & gender
Price Direct: +25 CPM (age), +25 CPM (gender)
Programmatic price: +5 CPM
The segments are overrepresented by men/women or different age groups in relation to the population in Norway. The segments are based on users with relevant information about gender and age in Schibsted Account profiles
Children & Family
Direct price: +50 CPM
Programmatic price: +10 CPM
This segment collects users who are searching for information about being a parent through our many articles on Schbsted News Media. There is an option to include or exclude age segments if desired.
Students
Direct price: +50 CPM
Programmatic price: +10 CPM
This segment targets users who search for information that is typical for students. The segment is based on users who read articles on student sites, or articles that deal with relevant information for students such as student loans, scholarships and housing.
High income & decision makers
Direct price: +50 CPM
Programmatic price: +10 CPM
This segment is aimed at those with high incomes, preferably managers and decision-makers in a company within purchasing, personnel, services, etc. The segment is based on users who read articles within management, negotiations or economics in our economics-related sections.