When gender, age and life situation are relevant
Gender, age and life situation often say a great deal about what the user is interested in. Some products are best suited for a target group at a certain age, and many products are only relevant for parents with children or for young students. Not to mention gender; Messages aimed at women and men are often different. Below you will find our standard goal controls within demographic variables. We can also tailor segments if you are looking for a very special target group.
Sex
No surcharge
Age and gender can be added as additional segmentation for all our target groups if desired. There is no additional mark-up for this targeting.
Families with children
Price: +35 CPM
Users who read about and search for information about being a parent, and that they are looking for products related to this. Examples of data points: Family sections. parent-themed articles, classified ads about child-related products, 4+ bedroom homes and package holidays.
Age
No surcharge
Predefined age ranges: 18-25, 26-35, 36-45, 46-55, 56-65, 66+
Age and gender can be added as additional segmentation on all our target groups if desired. There is no extra charge for this targeting.
Families with children
Price: +35 CPM
Users who read about and search for information about being a parent, and that they are looking for products related to this. Examples of data points: Family sections. parent-themed articles, classified ads about child-related products, 4+ bedroom homes and package holidays.
Families with small children
Price: +35 CPM
Users who search for information about becoming / being parents of young children, as well as looking for products related to this. There may be content about pregnancy, parenting, children's clothing, children's equipment and toys for infants and young children. Example of data points: FINN The Square / Parents and Children, Prisjakt /Parents and children.
Families with school children
Price: +35 CPM
Users who search for information about being parents of school-age children, and that they are looking for products related to this. It can be content about family and upbringing, starting school, young people. Examples of computer points: section BT Junior, articles about school start at VG, classified ads about computer games, car seats, skates for children, lego, radio-controlled toys etc.
Students
Price: +35 CPM
Users searching for information or products typical of students. Examples of data points: articles on student pages, classified ads about apartments for rent in student cities, student jobs, textbooks, mopeds.
High income
Price: +35 CPM
Through a lot of reading on economic and financial news, as well as searching for high end products, it is believed that these users have a high income. Examples of data points: Economy / finance, golf and training sections. Classified ads about expensive cars and properties, management positions, leisure properties etc.