Targeting interest
When the interests of the target group are relevant to your message
With geographic targeting, you can reach people where they are now, where they live or where they often are. We have three types of geographic targeting; Relevant locations, Home location and Real time.
Car enthusiasts
Price: +50 CPM
This segment is aimed at those who are interested in cars and car equipment. They may be searching for cars FINN or read editorial material about cars and car equipment. The segment is based on users who search for a car FINN or is in the car sections of Schibsted's online newspapers
Travel
Price: +50 CPM
This segment is aimed at users who are planning or in the process of booking travel. The segment is based on users who actively search for airline tickets, hotels and rental cars FINN Travel or read travel-related content on other Schibsted websites.
Food and drink
Price: +50 CPM
This segment is aimed at users who are interested in good food and recipes and who both like to cook at home but also like to go out and eat. The segment is based on users who actively read Godt .no, Aftenposten Oslopuls and articles related to food and drink on VG.
House and home
Price: +50 CPM
This segment is aimed at users who are interested in interior design, furniture and interior design. The segment is based on users who actively search for furniture and interiors FINN The square, equipment for home and garden Prisjakt .no and who regularly reads housing and interior articles on Schibsted's online newspapers.
Fashion and clothing
Price: +50 CPM
This segment is aimed at users who are interested in trends in clothing, fashion, interior design and beauty products. The segment is based on users who are active readers of MinMote and selected product categories for clothing and accessories FINN .
Sport
Price: +50 CPM
This segment is aimed at users who are interested in sports and sports news. The segment is based on users who actively read sports articles across Schibsted's online newspapers and search for football equipment on FINN .
Exercise and healthThis segment is aimed at users who are interested in health, exercise and diet and who are considering buying exercise and sports equipment. The segment is based on users who apply for training clothes, sports equipment and dietary supplements FINN and Prisjakt as well as users who actively read articles related to diet and health on VG.
Economy
Price: +50 CPM
This segment is aimed at users who show interest in finance. The segment is based on users who actively read articles related to finance or are active users of E24.
Technology
Price: +50 CPM
This segment is aimed at users who are interested in technology and digitization and who want to stay up to date on new products and services in the category. The segment is based on users who are active readers of Norway's largest consumer technology website TEK.NO and of articles in technology and digitization on E24, VG and Storbyavisene.
Outdoor life
Price: +50 CPM
This segment is aimed at active users who are interested in hunting, fishing and outdoor life. The segment is based on users who are actively looking for products within the category such as wilderness equipment, fishing equipment and users who actively read articles related to outdoor life, hiking and nature.
Gamers
Price: +50 CPM
This segment is aimed at users who are interested in gaming. The segment is based on users who search for computer games and game consoles on Finn og Prisjakt or read collective tests at TEK and VG.
Culture
Price: +50 CPM
This segment is aimed at users who are interested in culture, literature, art, film and music. The segment is based on users who are active readers of the culture sections of the Schibsted newspapers and those who search for literature books, theater and concert tickets, art and musical instruments.
Politically and environmentally committed
Price: +50 CPM
This segment brings together users who are interested in climate, environment, politics and charity. The segment is based on users who actively read about politics, charities, important news in environmental protection and climate policy in Schibsted news newspapers.