Your message in a relevant context
You set some keywords (words, teams or phrases) that are relevant and can be linked to your message
in the RIGHT CONTEXT
Based on your keywords, your ad will appear along with relevant news articles
Relevance, completely without personal data
Keyword Matching is a product from Schibsted that enables your ad to appear in a relevant editorial context for your message - completely without personal data.
Take ownership of a topic and become hyper-relevant to those who read articles that match your message.
Keyword Matching is a product that is found across Schibsted's editorial websites; VG, Aftenposten, E24, Bergens Tidende, Stavanger Aftenblad, Tek.no, Godt .no and MinMote .
Says that ads in an editorial context increase the buying intention
According to a survey conducted by IAB in 2020, the purchase intention increases when an advertisement is in an editorial context.
The survey also shows that almost 40% believe that advertising in an editorial context increases their trust in the brand.
You can read IAB's survey here >>
Why buy Keyword Matching through Schibsted
Schibsted owns the content, which gives you as an advertiser several benefits
For example, we have access to articles before they are published, which means that we can be quick to match your message. You save time and maximize the potential for coverage.
FIRST IN THE QUEUE
Book guaranteed promotions to get priority access to impressions - that's how you get enough reach in the desired context
We combine technology with journalism
Keyword Matching uses article tags, which means that topics that are not mentioned directly in the article text are included. The word "football" is often not mentioned in articles about football. Our journalists use article tags to link the right keywords to the article. This way we can show the ad in the right context, even if the word itself is not in the text
You can integrate the purchase with other programmatic campaigns in the DSP you already use. You control frequency, save time on reporting and campaign setup
Your ads appear to users in the right mode for your content
In Schibsted, 75 million read articles are published every week! It is very likely that some of this content is relevant to your customers. When someone reads about, for example, electric cars or restaurants, they are in an excellent mode for relevant ads. They have sought out this content themselves and the ad is in a credible context on some of Norway's largest news websites.
Direct markup: +35 CPM
Programmatic surcharge: +10 CPM
Direct markup: +90 CPM
Programmatic markup: +25 CPM
Our standard segments are ready-made segments based on popular categories. You can easily choose one of these segments, or tailor your own if none of the existing ones match your message.
Click on the segment to read more
Sustainability and the environment
Technology and digitization
Housing market and mortgages
Renovation and interior
Norway holidays and outdoor life
Food and restaurants
Electric car and hybrid car
Exercise and diet
Oil and gas
Economics and finance
Fashion and clothing
Cabin and cabin life
The products of the future are based on context and 1st-party data
If you take the step of combining the customer information you possess with Schibsted's first-party data, you get a match even Tinder will be envious of.
Schibsted's data target groups
Schibsted has the largest Norwegian logged-in ecosystem and a fantastic basis for goal management based on 1st-party data .
Use context to reach users in the right mode - those who are already reading relevant content for your message
By targeting your campaign to only logged-in users, you can better control how many people you reach, how many times and who they are!