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Content spot


Content spot is on Schibsted's editorial podcasts and is produced
by Schibsted Partnerstudio. The listener has actively chosen to listen to the podcast, which makes the mode completely unique. Listen to the advertiser's voice and message in a longer format, adapted to the context of the individual podcast. This is a good additional distribution for advertisers who want to reach a young audience, and the niche podcasts reach targeted audiences. 

Spot length: Recommended length is 45 seconds, maximum length 60 seconds
Forklart has a maximum length of 30 seconds

Basic specifications

Type of podcaster Editorial podcasts
Length 30-60 seconds
Production Schibsted Partner Studio

What does the ad sound like?

Ad placement

A native spot is purchased on one or more podcasts during a promotional period. Content spot is broadcast either before the podcast episode starts, in the middle of the episode or at the end.


Contact us for prices

Podcast opportunities in Schibsted

Generic spot

10-30 sec

Content spot

30-60 sec
Editorial programs

Native Spot

30-90 sec
Entertainment programs

Content episode

5-15 min
Editorial programs

Native episode

5-15 min
Entertainment programs


How to deliver material to us

Delivery deadline: 3 working days before publication, no later than 12.00

Send the material to traffic@schibsted.no
Include booking number in the subject field

Cancellation and relocation

Cancellation Policy Podcast:

Relocation presupposes that new dates are available and that we have available stock. Indent date can only be moved once:

  • Relocation earlier than 10 days (20 days for WEBTV and PODCAST) before promotion date: No extra charge
  • Cancellation later than 10 days (20 days for WEBTV and PODCAST) before promotion date: 25% must be paid
  • Cancellation later than 3 days (10 days for WEBTV and PODCAST) before promotion date: 100% must be paid
  • Moving more than 30 days in advance is considered a cancellation and cancellation policy applies.

    For Snapchat on VG Discover, separate rules apply.

Spot specifications

max limit LUFS -16 LUFS

File format:
For VAST tag, we do not support VPAID

Max file size 5mb
Recommends a minimum bit rate of 128kbps (not required, but recommended for good quality).

15-30 sec


Content: Spot and episode specifications

Partner Studio ensures that content productions maintain the requirements for specifications