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Native spot


This is truly podcast advertising on the premises of the target audience! The host's voice is used to convey the commercial message in the same "tone of voice" as the podcast. Native spot lasts up to 30 seconds and can be found on all entertainment podcasts in VG.

Basic specifications

Type of podcaster Entertainment podcasts in VG
Length 30-90 seconds
Production 5000,-

What does the ad sound like?

Ad placement

A native spot is purchased on one or more podcasts during a promotional period. The spot is broadcast either before the podcast episode starts, in the middle of the episode or at the end.


Contact us for prices

Podcast opportunities in Schibsted

Generic spot

10-30 sec

Content spot

30-60 sec
Editorial programs

Native Spot

30-90 sec
Entertainment programs

Content episode

5-15 min
Editorial programs

Native episode

5-15 min
Entertainment programs


How to deliver material to us

Delivery deadline: 3 working days before publication, no later than 12.00

Send the material to traffic@schibsted.no
Include booking number in the subject field

Cancellation and relocation

Cancellation Policy Podcast:

Relocation presupposes that new dates are available and that we have available stock. Indent date can only be moved once:

  • Relocation earlier than 10 days (20 days for WEBTV and PODCAST) before promotion date: No extra charge
  • Cancellation later than 10 days (20 days for WEBTV and PODCAST) before promotion date: 25% must be paid
  • Cancellation later than 3 days (10 days for WEBTV and PODCAST) before promotion date: 100% must be paid
  • Moving more than 30 days in advance is considered a cancellation and cancellation policy applies.

    For Snapchat on VG Discover, separate rules apply.

Generic spot

max limit LUFS -16 LUFS

File format:
For VAST tag, we do not support VPAID

Max file size 5mb
Recommends a minimum bit rate of 128kbps (not required, but recommended for good quality).

15-30 sec


Content: Spot and episode specifications

Partner Studio ensures that content productions maintain the requirements for specifications