MATCH
MATCH YOUR CUSTOMER LIST
WITH OUR LOGINED USERS
Reach 80% of your customers on our surfaces *
Schibsted Match is a CRM-matching product that gives you the opportunity to find customers from your customer lists, on Schibsted's sites.
The average match rate for Schibsted Match is as high as 80%. Based on this, one can say that if you have a customer list of 100,000 people, then you can meet 80,000 people of your own customers on premium sites like VG, FINN or Aftenposten *.
* Based on average reach B2C rate
YOUR CUSTOMER LISTS
Do you have a customer list with a minimum of 10,000 contacts? Through Schibsted Match, you can use the information from the customer lists that you have collected to create a target group for digital advertising. How to meet your customers where they are and in the right mode.
Our logged in users
Schibsted reaches 91% of the population over the age of 12 in one week, and as many as 2 million people log in with us every single day. This gives good data quality and a fantastic starting point for building coverage.
Schibsted's ecosystem of logged in users
2 million Norwegians are logged in to one or more of Schibsted's sites every day
Secure privacy
Schibsted Match is safe and GDPR-friendly. You upload the customer lists yourself in our self-service advertising platform Admarket and from here the customer list is matched against our logged in users in a few minutes, before the customer list is deleted.
We are proud that all our targeting products are based on 1st party data , and is in line with GDPR legislation. As an advertiser at Schibsted, you are guaranteed safe and secure advertising products, where privacy is a guarantee.
Consent
In order for us to be able to use your CRM data In the marketing context, you must have the consent or legitimate interest to use the customer's data in external marketing.
SEGMENTATION
Why not run different messages to different customers, based on your CRM data about the customer relationship? You can also exclude a group of customers from your message!
DPA
The abbreviation DPA stands for Data Processor Agreement, to be signed by both parties. The agreement is mainly about the terms of our data processing.
Admarket profile
Admarket is Schibsted's self-service platform for advertising purchases. Here you can easily upload your customer list to follow the results of the campaign.
DATA PROCESSING
The customer list is matched against our logged in users, before they are deleted. This takes approx. 5-20 minutes.
Examples of how to use Schibsted Match
Reach your customers through Schibsted Match
Buy Schibsted match
Get started with Schibsted Match in our self-service platform Admarket
PRICES
Schibsted Match is available both directly
and programmatic
Direct markup: +90 CPM
Programmatic markup: +35 CPM
Display advertising
Video in-banner
Native advertising
For more information, you can contact your customer advisor or send us an inquiry here >>
The products of the future are based on 1st-party data and context
Schibsted Match
If you take the step of combining the customer information you possess with Schibsted's first-party data, you get a match even Tinder will be envious of.
Schibsted's data target groups
Schibsted has the largest Norwegian logged-in ecosystem and a fantastic basis for goal management based on 1st-party data .
Contextual advertising
Use context to reach users in the right mode - those who are already reading relevant content for your message
Logged-in Targeting
By targeting your campaign to only logged-in users, you can better control how many people you reach, how many times and who they are!