Schibsted logo in Schibsted Match

MATCH

MATCH YOUR CUSTOMER LIST
WITH OUR LOGINED USERS

 

Schibsted Match includes these brands: Bergens Tidende, Aftenposten, VG, Adressa, FINN, E24

Reach 80% of your customers on our surfaces *

Schibsted Match is a CRM matching product that gives you the opportunity to find customers from your customer lists on Schibsted's sites.
The average match rate for Schibsted Match is 80%. Based on this, if you have a customer list of 100,000 people, you can meet 80,000 of your own customers on premium sites such as VG, E24 or Aftenposten*.

* Based on average reach B2C rate

YOUR CUSTOMER LISTS

Do you have a customer list with a minimum of 10,000 contacts? Through Schibsted Match, you can use the information from the customer lists you have collected to create a target group for digital advertising. This way, you can reach your customers where they are and in the right mode.

Schibsted Match is based on logged-in users

Our logged in users

Schibsted reaches 91% of the population over the age of 12 within a week, and as many as 2 million people log in with us every single day. This provides good data quality and a fantastic starting point for building coverage.

Schibsted's ecosystem of logged in users

Over 1 million Norwegians log in to one or more of Schibsted's sites every day

Secure privacy

Schibsted Match is safe and GDPR-friendly. You upload your customer lists to our self-service advertising platform Admarket and from here the customer list is matched against our logged-in users in just a few minutes, before the customer list is deleted.

We are proud that all our targeting products rely on 1st partydata, and are in line with GDPR legislation. As an advertiser with Schibsted , you are guaranteed safe and secure ad products, where privacy security is a guarantee.

Give your consent to use Schibsted Match

Consent

In order for us to be able to use your CRM data In the marketing context, you must have the consent or legitimate interest to use the customer's data in external marketing.

Through Schibsted match you can segment

SEGMENTATION

Why not run different messages to different customers, based on your CRM data about the customer relationship? You can also exclude a group of customers from your message!

Sign an agreement for Schibsted Match

DPA

The abbreviation DPA stands for Data Processor Agreement, to be signed by both parties. The agreement is mainly about the terms of our data processing.

Admarket profile

Admarket is Schibsted's self-service platform for advertising purchases. Here you can easily upload your customer list to follow the results of the campaign.

DATA PROCESSING

The customer list is matched against our logged in users, before they are deleted. This takes approx. 5-20 minutes.

Examples of how you can use Schibsted Match

Reach your customers through Schibsted Match

Buy Schibsted match

Get started with Schibsted Match in our self-service platform Admarket

PRICES

Schibsted Match is available both directly
and programmatically

Direct markup: +90 CPM
Programmatic markup: +35 CPM

Display advertising

Video in-banner

Native advertising

For more information, you can contact your customer advisor or send us an inquiry here >>

The products of the future are based on 1st-party data and context

Schibsted Match

If you take the step of combining the customer information you possess with Schibsted's first-party data, you get a match even Tinder will be envious of.

Schibsted's data target groups

Schibsted has the largest logged-in ecosystem in Norway and a fantastic foundation for performance management based on 1st partydata.

Contextual advertising

Use context to reach users in the right mode - those who are already reading relevant content for your message

Logged-in Targeting

By targeting your campaign to only logged-in users, you can better control how many people you reach, how many times and who they are!