KEYWORD MATCHING

Our standard segments are ready-made segments based on popular categories. You can easily choose one of these segments, or tailor your own segment if none of the existing ones match your message.

Sustainability and the environment

This segment places your ad in a context of sustainability and the environment. These are articles that deal with topics such as climate and environmental policy, electric vehicles, power production, renewable energy, nature conservation and more.

Keywords

environment, renewable, climate, environmental policy, c02 tax, solar power, wind power, electric car

Technology and digitization

This segment places the advertiser in a context that is about technology and digitization. These are articles that deal with topics such as artificial intelligence, computer security, smartphones, innovation, digital currency and more.

Examples of keywords

technology, digitization, 5g, innovation, machine learning, digital currency, digital services

Housing market and mortgages

This segment places the advertiser in a context that deals with the housing market and mortgages.
These are articles that deal with topics such as home renovation, home sales, tips
around the housing market, info about mortgages and interest rates and more.

Examples of keywords

housing market, mortgage, key interest rate, house price, bidding round, price suggestion

Renovation and interior

This segment places the advertiser in a context that is about renovation and interior design. These are articles that deal with topics like home styling, interior fashion, how to increase
value of the home with renovation, how to get your dream house and more.

Examples of keywords

furniture, renovation, painted walls, ready to move in, renovate, interior, decor, renovate

Norway holidays and outdoor life

This segment places the advertiser in a context that is about Norwegian holidays and outdoor life. These are articles that deal with topics such as the best resorts in Norway, popular hiking destinations in Norway, nature experiences, national parks and more.

Examples of keywords

nature, summit hike, nature experience, glamping, tent, norwegian holiday, hammock, dnt, tourist association, mountain top, lofoten, holiday home

Food and restaurants

This segment places the advertiser in a context that is about food and restaurants. These are articles that deal with topics such as restaurant reviews, recipes, food, wine and beer and more.

Examples of keywords

meal, eatery, restaurant, liquor store, diet, sweets, food, beer, meat

Oil and gas

This segment places the advertiser in a context that is about oil and gas.
These are articles that deal with topics such as the oil industry, electricity and energy, energy companies and more.

Examples of keywords

oil, gas, offshore, shelf, offshore wind, electrification, wind turbine, oil and energy

Family life

This segment places the advertiser in a context that is about family life.
These are articles that deal with topics such as upbringing, families with children, school, parents, pregnancy, kindergartens and more.

Examples of keywords

family, upbringing, upbringing, childhood, start of school, school day, child benefit, kindergarten

Entertainment

This segment places the advertiser in a context of entertainment. These are articles that deal with topics like TV series, Netflix, streaming services, actors, movies, music, books, video games and more.

Examples of keywords

tv series, netflix, hbo, movies, episodes, actor, artists, theater, hollywood, disney, director, viaplay, cinema, music, games, book, books, spoiler, series, tv review

Electric car and hybrid car

This segment places the advertiser in a context that deals with electric cars and hybrid cars. These are articles that deal with topics such as testing electric cars and hybrid cars, charging stations, various electric car makes / models and more.

Examples of keywords

electric car, hybrid, car review, new car, car charger, charging at home, charging station

Economics and finance

This segment places the advertiser in a context that is about economics and finance. These are articles that deal with topics such as the housing market, business, cryptocurrency, exchange rates, interest rates and loans, finance, real estate and more.

Examples of keywords

housing market, economy, finance, crypto, business, administration, oil, wall street, loans, interest, bank

Saving

This segment places the advertiser in a context that is about Saving.
These are articles that deal with topics such as spending money, investments,
personal finance, funds, share purchases, financial advice, consumer loans and more.

Examples of keywords

Use of money, return, financing, finances, shares, pension savings

Cabins and cabin life

This segment places the advertiser in a context that is about cabins and cabin life. These are articles that deal with topics like popular cabin destinations and
areas, alpine destinations, mountain hikes, holiday homes / cabins and more.

Examples of keywords

cabin, trysil, hafjell, hemsedal, gol, mountain hike, holiday home, kvitfjell, norefjell, geilo, beitostølen, easter, skiing, activity, alpine slope

Exercise and diet

This segment places the advertiser in a context that is about exercise and diet. These are articles that deal with topics such as diet and nutrition,
lifestyle, food inspiration, exercise and health.

Examples of keywords

Diet, nutrition, lifestyle, better health, sugar-free, food inspiration, vegetables

Fashion and clothing

This segment places the advertiser in a context that is about fashion and clothing.
These are articles that deal with topics such as the fashion industry, designers,
shopping, clothing production, fashion houses, influencers and more.

Examples of keywords

Fashion industry, minmote , fashion image, influencer, designer, pants, fashion expert *, clothes, street fashion, jenny skavlan, fashion icon, recycling

Christmas

This segment places the advertiser in a Christmas context.
These are articles that deal with topics such as Christmas food, Christmas sales, Christmas atmosphere and all the good things that the Christmas season brings.

Examples of keywords

jul, christmas, romjul

Culture

This segment places the advertiser in a context that is about culture.
These are articles that deal with topics such as theater, art, opera, cultural life and more.

Examples of keywords

concert, artwork, museum, theater, stage

Travel

This segment places the advertiser in a context of travel. These are articles that deal with topics such as flights, international travel, charters and more.

Examples of keywords

vacation, travel, summer, flight, city break, hotel tips

Generation Z

This segment places the advertiser in a context that is about generation Z. These are articles that deal with topics such as influencers, social media, education, technology and other things that often represent generation Z.

Examples of keywords

study, influencer, youtube, reality, tiktok, exam, scholarship, crypto, energy drink, sponsor week, russ, driving test, gaming, makeup trend, education, student