Build a brand - have a higher impact on all other marketing
According to the effect study of Kitchen , the budget should be distributed so that 60% goes to brand-building advertising and the remaining 40% to promotional (tactical) advertising. In the long run, a strong brand will lead to a higher effect on all other marketing, including the promotional campaigns.
So what are the factors that are needed for us to say that a format is brand-building?
1. Coverage: how many do you reach? People need to know about you in order to make associations with your brand, and not least buy from you.
2. The format's ability to influence the audience - the message must be engaging!
Of course, this is not a final decision, but below we have listed some products and formats that we know are particularly suitable godt to build brand.
Preroll video has an amazing ability to engage
Video has a unique ability to influence. Play on emotions, use sound and visual aids. Preroll is a format that is special godt suitable for building brand.
Newspaper advertising; Now users in the right mode!
When we read newspapers and magazines, we are in a relaxed mode and therefore extra receptive to absorb content!
The newspapers hold their attention longer, and with large areas and broad coverage, the opportunities are great for brand-building campaigns.
Full effect for your brand with the Full Screen format
The display format full screen gives high reach , and the necessary creative space to move the audience.
Audience management; Relevance is important!
We offer goal management within; age, gender, geography, interests and intention. Pay only to reach a relevant audience, not all the others.
Coverage is the most important factor in building a brand
Schibsted's many sites and newspapers reach over 3 million people every day. For you as an advertiser, there are many ways to build coverage with Schibsted, and you can of course combine these with our target groups.