Breakfast package
Schibsted has a fantastic distribution network, and every day our newspaper deliverers deliver breakfast packages through the concept Morning Delivery. The distribution offers exciting opportunities in sampling; The type of product that can be sampled is related to breakfast, lunch or gift-related products. We meet around 10,000 people every week and the product is delivered with breakfast. This way, potential customers can try the product in the right mode.
Basic specifications
Distribution
Distribution of samples with orders made at morgenlevering.no. A5 flyer with product information must be included. Here there is also the possibility of a QR code that can make the sampling measurable.
Buy sampling with Morgenlevering
Coca Cola sent samples to 100,000 potential customers!
95% of the recipients thought sampling was a good way to test new products
Coca Cola tested sampling in December 2020, and sent out as many as 100,000 packages of coca cola, divided equally between Morgenlevering and Helt Hjem. We sent out a survey afterwards which shows very positive results:
- 86% are in favor of Morgenlevering sending free samples for some weeks.
- 95% think samples from Morgenlevering are a good way to test new products.
- 96% of the respondents want morning delivery to continue with free samples in the future