Home / Products / Digital ad formats / Display advertising / Board



Reach broad and targeted with one of our most popular mobile formats. This is a simple and cost effective format for you who want to Reach broad throughout the country or in a specific target group. This format is suitable godt to increase awareness, for example by exposing the reader to the same message several times.

For the best possible utilization of Schibsted's coverage, we recommend using Board and Netboard cross device. Read more here >>


Basic specifications

Standard size 320 × 250 px

Other allowable sizes


300x 250 px

Mobile and cross device

File format JPG, PNG, GIF, HTML5 or third-party tag 
File size Max 150 kB
What does the ad look like? Watch live

Ad placement

On the front pages, this is between different articles, while in one article it is between two sections. There are several board placements on each page, on the front page it may be 5-10, but in an article it may be 1-5. The number of placements depends on the publisher, as well as the length of the article.

Buy across our sites

Click on the product to read more

Schibsted Norway (incl FINN ) Kr 125 CPM
Schibsted News Media Kr 170 CPM
Storby Kr 185 CPM
Norway NOW 1 day Standard Kr 230 000
Norway NOW 1 day Impact Kr 340 000
Bergen NOW Kr 25 000
Stavanger NOW Kr 17 500
Oslo NOW Kr 60 000

Buy on one or more of our brands

VG Kr 155 CPM
E24 Kr 225 CPM
Aftenposten Kr 185 CPM
Stavanger Aftenblad Kr 185 CPM
Bergens Tidende Kr 185 CPM
Address Kr 185 CPM
Fædrelandsvennen Kr 185 CPM
Godt Kr 190 CPM
MinMote Kr 190 CPM
TEK Kr 190 CPM
The TV Guide Kr 190 CPM
FINN marketplaces read more
Programmatic floor price read more

Buy directly in our self-service portal!

Schibsted Admarket is a self-service purchasing platform where you can order your campaigns yourself and follow how they deliver. Schibsted Admarket is suitable for you who want to create results through a simple and clear system, where you have access to everything in one place!

Available with goal control

Make sure you hit the right audience. We have created target groups based on variables such as demographics, geography, interests and intention. We can also tailor the target group based on your needs.

Available programmatically

Programmatic purchase available via private agreements / auctions. You can buy programmatically across all Schibsted's websites, select specific pages, contextual placements or meet different target groups.

Board and netboard cross device

Board and Netboard cross-device: the highest possible coverage in your target group

In many cases, it does not matter to the message of the campaign whether the ad is rolled out on mobile or desktop. Does this apply to you? To ensure as many views as possible, and reach in the target group, we recommend using board and netboard cross-device.

Our Display formats



320x250 px



580x400 px

Full screen mobile

Full screen

1920x1080 px



180x500 px

Board XL

Board XL

320x400 px



1920x1300 px



980x150 px



180x700 px (x2) + 1010x150 px



980x600 px

Full screen desktop

Full screen

1920x1080 px

App advertising

App advertising

150x150 px (logo)


How to deliver display material to us

Delivery deadline: 3 working days before publication, no later than 12.00

Send the material to traffic@schibsted.no
Feel free to put your contact person in Schibsted on a copy
Include booking number and start date in the subject field

Board specifications
Standard size 320 × 250 px
Other allowable sizes 300 × 250 px
Device Mobile
File size Max 150 kB
File format JPG, PNG, GIF, HTML5 or third-party tag 
HTML5 We use the INMA HTML standard, click here for specification . NB! We do not allow "console.log(" statements to be embedded in the code, as this can slow down our pages and break debugging processes on the sites. "console.log(" must therefore be removed from the code before submitting the material.
Cross-device Both formats must be supplied: desktop 580x400 and mobile 320x250
General terms and conditions

General terms and conditions

  • Advertisements must follow the Vær Varsom poster and not conflict with the newspapers 'basic views, perceptions and ethical attitudes or which are otherwise suitable for weakening readers' trust.
  • Ads that are obviously illegal, incorrect or misleading (eg competition or subscription) will be rejected.
  • Ads should not have a sexually explicit, violent, offensive or racist message.
  • Advertisements for weapons, air weapons, replica versions of weapons, toy versions of weapons and ammunition will be rejected.
  • Exceptions can be made for legal hunting weapons sold from approved Norwegian sales outlets, contact traffic@schibsted.no for approval.
  • We reserve the right to reject ads that are not approved by the editor-in-chief.

Ad design

  • The ad should not flash more than three times in one second in animated ads.
  • We allow up to five creatives per format per line booked
  • Maximum length for animated ads is 30 seconds.
  • Ads should not loop
  • Ads should not contain audio that starts automatically. Sound activated with clicks is accepted.
  • All ads must have a logo.
  • CPU cannot exceed 30% average and 60% peak.
  • The ad must load within 0.8 seconds, otherwise the viewability quality (time to visual start) may suffer. Read more about this here: http://help.advalidation.com/en/collections/46686-troubleshooting
  • HTML5: We rely on the INMA HTML standard, click here for specification. NB! We do not allow "console.log(" statements to be embedded in the code, as this can slow down our pages and break debugging processes on the sites. "console.log(" must therefore be removed from the code before submitting the material.
  • Initial load should not be heavier than 150 kb. Anything loaded before the JavaScript event onload is considered initial load. Content that loads after the site is loaded is considered subload. The ad should listen to the browser event and build subload triggers accordingly.
  • HTTPS: All elements of the material must be hosted on https secure servers, including 3rd party tags, html material, fonts and images. A server is https secure when it has an approved SSL certificate. To test your own site you can use this link: https://www.ssllabs.com/ssltest/
  • Connection screening: it is not allowed to drop cookies or use tracking pixels from domains that do not have an approved data processing agreement with Schibsted

Schibsted Ad Operations (AdOps) tests ads in newer versions of the browsers and does not check the ad's backward compatibility with the various browsers. The responsibility for making ads work across browsers lies with those who develop the ads. It is extremely important that the ads work as they should and the advertiser is responsible for the material. Schibsted reserves the right to immediately and without further notice remove ads that do not work satisfactorily. These can be ads that use an unreasonable amount of the computer's processor CPU (Central Processing Unit), are not in accordance with the Marketing Act, contain errors or are not approved by those responsible for the companies.

Ads that can be confused with Schibsted's editorial content:
All ads must be clearly delimited so as not to be confused with editorial content. Our readers should never be in doubt about what is editorial content and what are ads on our services.
Ads that in expression (color, font and design) mimic Schibsted's editorial expression or imitate Schibsted's own native and content products will not be approved.

To ensure that ads are not confused with editorial content, the following design requirements are set:
Ads shall have a background color corresponding to at least 10% color density or a black frame of at least 1 pix.
2. The text must have a margin out to the frame / outer edge of a minimum of 10 pixels.
The font in the ad may not be the same or mimic the one used in editorial content. For VG, the ad text should be written with Grotesque fonts, not Serifs. For FINN the font Arial, Helvetica, or Sans-serif should not be used.
4. Any link texts shall not be red, and the wording shall strive to differ from the wording in the media house's editorial link texts. The wording “Read the case” is accepted e.g. not, as this wording is often used in editorial matters.

GDPR, data policy and measurements

Schibsted uses Xandr as an ad management system and it is Schibsted's measurements of ad impressions that are applicable and not other parties' tracking system. It is only possible to use Schibsted data in connection with advertising on Schibsted's services. It is not possible to use Schibsted- data to target or retarget Schibsted's users on other applications or services.

Read more about our data policy for advertisers

Read more about Schibsted's processing of GDPR, Data Policy and Measurements

Cancellation and relocation

Relocation presupposes that new dates are available and that we have available stock. Indent date can only be moved once:

  • Relocation earlier than 10 days before the promotion date: No extra charge
  • Cancellation later than 10 days before the promotion date: 25% must be paid
  • Cancellation later than 3 days before promotion date: 100% must be paid
  • Moving more than 30 days in advance is considered a cancellation and cancellation policy applies.