Horseshoe
With horseshoe ad, the reader can not help but see your message and is therefore godt suitable for building your brand or getting high attention to eg a time-limited message.
For the sake of the user experience on our sites, video/animations in the page format (Skyscraper) are only allowed in a maximum of half the format.
Basic specifications
Ad placement
Horseshoes are located at the very top of the Front and Article on the Desktop. The location covers three different locations: Skyscraper Right, Skyscraper Left and Topboard. The sidebars are sticky, which means that your message remains visible when the reader scrolls down the page.
Top banners disappear when scrolling, so it is wise to keep in mind that important elements of the message lie in the side posts.
Buy across our sites
Click on the product to read more
Buy on one or more of our brands
Available with goal control
Make sure you hit the right audience. We have created target groups based on variables such as demographics, geography, interests and intention. We can also tailor the target group based on your needs.
Our Display formats
Board
320x250 px
Netboard
580x400 px
Full screen mobile
1920x1080 px
Skyscraper
180x500 px
Board XL
320x400 px
Wallpaper
1920x1300 px
Topboard
980x150 px
Horseshoe
180x700 px (x2) + 1010x150 px
Brandboard
980x600 px
Full screen desktop
1920x1080 px
App advertising
150x150 px (logo)
Specifications
How to deliver display material to us
Delivery deadline: 3 working days before publication, no later than 12.00
Send the material to traffic@schibsted.no
Feel free to put your contact person in Schibsted on a copy
Include booking number and start date in the subject field
Horseshoe specifications
| Other allowable sizes | 1010 × 300 px (does not apply to FINN and Schibsted Norway) |
| JPG, PNG, GIF, HTML or third-party tag through AdForm, DV360 or SeenThis | |
| File size | 150 kB per pc. Maximum 450 kB in total for all three formats |
GDPR, data policy and measurements
Schibsted uses Xandr as an ad management system and it is Schibsted's measurements of ad impressions that are applicable and not other parties' tracking system. It is only possible to use Schibsted data in connection with advertising on Schibsted's services. It is not possible to use Schibsted- data to target or retarget Schibsted's users on other applications or services.
Read more about our data policy for advertisers
Read more about Schibsted's processing of GDPR, Data Policy and Measurements
Cancellation and relocation
Relocation presupposes that new dates are available and that we have available stock. Indent date can only be moved once:
- Relocation earlier than 10 days before the promotion date: No extra charge
- Cancellation later than 10 days before the promotion date: 25% must be paid
- Cancellation later than 3 days before promotion date: 100% must be paid
- Moving more than 30 days in advance is considered a cancellation and cancellation policy applies.