Home / Products / Digital ad formats / Display advertising / Skyscraper

Skyscraper Sticky

Skyscraper stays down when scrolling down the page and therefore pays high attention to your message. Skyscrapers can be found on all Schibsted sites.

For the sake of the user experience on our sites, video/animations in the page format (Skyscraper) are only allowed in a maximum of half the format.

Basic specifications

Standard size

180 × 500 px

Other allowable sizes

Device

180 × 700 px + 160 × 600 px + 300 × 600 px

Desktop

File format JPG, PNG, GIF, HTML5 or third-party tag
File size Max 150 kB
What does the ad look like? Watch live

Ad placement

Skyscraper is located at the very top of Front and Article. Location is on the right side of the content and is sticky, which means that it stays in the same location when you scroll down the page. If you also want to book a skyscraper on the left side, you must book the product Horseshoe.

Buy across our sites

Click on the product to read more

Schibsted News media PLUS Kr 185 CPM
Schibsted News media Kr 175 CPM

Mark-up
Black Week (weeks 47-50): 50 CPM

Buy on one or more of our brands

 

VG Kr 160 CPM
E24 Kr 230 CPM
Aftenposten Kr 190 CPM
Stavanger Aftenblad* Kr 190 CPM
Bergens Tidende* Kr 190 CPM
Address Kr 190 CPM
TEK Kr 200 CPM
Pretty Kr 200 CPM
*Only available on desktop article
Programmatic floor price read more 

Mark-up
Black Week (weeks 47-50): 50 CPM

Buy directly in our self-service portal!

Schibsted Admarket is a self-service buying platform where you can order your campaigns yourself and monitor how they deliver. Schibsted Admarket is suitable for those who want to create results through a simple and clear system, where you have access to everything in one place!

Available programmatically

Programmatic purchase available via private agreements / auctions. You can buy programmatically across all Schibsted's websites, select specific pages, contextual placements or meet different target groups.

Our Display formats

Board

Board

320x250 px

Netboard

Netboard

580x400 px

Full screen mobile

Full screen

1920x1080 px

Skyscraper

Pauseplakat

180x500 px

Board XL

Board XL

320x400 px

Wallpaper

Wallpaper

1920x1300 px

Topboard

Topboard

980x150 px

Horseshoe

Horseshoe

180x700 px (x2) + 1010x150 px

Brandboard

Brandboard

980x600 px

Full screen desktop

Full screen

1920x1080 px

Topscroller mobile

App advertising

1920x848 px

Topscroller desktop

Brandboard

1920x848 px

Specifications

How to deliver advertising material to us

Materials are sent to traffic@vg.no no later than three working days before the start of the campaign.

General material questions? Contact spons@vg.no

Skyscraper specifications
Standard size 180 × 500 px
Other allowable sizes 180 × 700 px + 160 × 600 px + 300 × 600 px
Device Desktop
File format JPG, PNG, GIF, HTML5 or third-party tag
HTML5 We rely on the INMA HTML standard, click here for specification. NB! We do not allow "console.log(" statements to be embedded in the code, as this can slow down our pages and break debugging processes on the sites. "console.log(" must therefore be removed from the code before submitting the material.
File size 150 kB
Video For the sake of the user experience on our sites, video/animations in the page format (Skyscraper) are only allowed in a maximum of half the format.
GDPR, data policy and measurements

Schibsted uses Xandr as an ad management system and it is Schibsted's measurements of ad impressions that apply and not other parties' tracking systems. It is only possible to use Schibsted's data in connection with advertising on Schibsted's services. It is not possible to use Schibsted-data for targeting or retargeting of Schibsted's users on other applications or services.

Read more about our data policy for advertisers

Read more about Schibsted's processing of GDPR, Data Policy and Measurements

Cancellation and relocation
  • Cancellation where we have produced content = 100% must be paid by production cost
  • Cancellation later than 20 days before promotion date = 25% must be paid by distribution cost.
  • Cancellation later than 5 days before promotion date = 100% must be paid by distribution cost
  • Relocation earlier than 20 days before promotion date = OK
    This presupposes that new dates are available, and places must be available. The indentation date can only be moved once. Moving more than 30 days in advance is considered a cancellation and cancellation policy applies.